The Global Electric Toothbrush Market size is expected to reach $5.4 billion by 2030, rising at a market growth of 6.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 66051.5 thousand units, experiencing a growth of 6.6% (2019-2022).
Technological advancements have led to electric toothbrushes with multiple brushing modes designed to address various oral care needs. These modes may include settings for daily cleaning, sensitive teeth, gum care, deep cleaning, and massage. Consequently, the sonic/side-to-side segment would generate approximately 62.85% share of the market by 2030. Users can customize their brushing experience based on their preferences and dental requirements. Advances in battery technology have led to electric toothbrushes with longer battery life, reducing the frequency of recharging.
Oral health awareness campaigns often stress the significance of plaque removal for preventing cavities, gum disease, and other dental issues. Electric toothbrushes are recognized for their superior plaque removal capabilities compared to manual brushes, making them a preferred choice among individuals aiming for optimal oral care. Consumers are increasingly educated about the advanced cleaning technologies incorporated in electric toothbrushes, such as rotation, oscillation, sonic vibrations, and customized brushing modes. Thus, the increasing awareness of oral health has created a favorable environment for the market. Moreover, with higher disposable incomes, consumers are more willing to invest in premium and technologically advanced products. Electric toothbrushes, often considered a higher-end option compared to manual brushes, become more affordable and accessible to a larger segment of the population. As incomes rise globally, the market will likely experience sustained growth.
However, the primary concern with high-cost electric toothbrushes is the affordability barrier they create for a significant portion of the population. Consumers in both developed and developing economies may find electric toothbrushes relatively expensive compared to traditional manual toothbrushes. Many consumers are price-sensitive when it comes to purchasing personal care products. An electric toothbrush's perceived value must align with the cost for consumers to justify the investment. Market segmentation becomes essential for targeting specific consumer groups effectively. Due to the above factors, market growth will be hampered in the coming years.
Drivers 
Restraints On the basis of bristle, the market is segmented into soft and nanometer. In 2022, the soft segment dominated the market with the maximum revenue share. Soft bristles are less abrasive compared to medium or hard bristles. Overly abrasive brushing can lead to enamel wear and gum recession. A soft bristle electric toothbrush minimizes the risk of abrasion, protecting the tooth enamel and preventing damage to the delicate tissues in the mouth. Children, especially those transitioning from manual to electric toothbrushes, may find soft bristle brushes more comfortable. The gentle brushing action, combined with the novelty of an electric toothbrush, can make the oral care routine more enjoyable for children.
Based on head movement, the market is fragmented into rotation/oscillation and sonic/side-to-side. The rotation/oscillation segment earned a significant revenue share in the market in 2022. The rotating and oscillating movements of the brush head enable it to cover a larger surface area, ensuring that more tooth surfaces are cleaned during each brushing session. This comprehensive coverage contributes to a more thorough and even cleaning of the entire mouth. Many rotation/oscillation electric toothbrushes are designed to be user-friendly, making them suitable for individuals of all ages. The automated movements of the brush head simplify the brushing technique, making it easier for users to achieve effective results with minimal effort.
By end user, the market is classified into children and adults. In 2022, the adults segment registered the largest revenue share in the market. Electric toothbrushes provide a consistent and controlled brushing technique, helping users maintain the correct pressure and motion for optimal cleaning. This can be particularly beneficial for individuals with difficulty maintaining a proper brushing technique with a manual toothbrush. The efficient removal of plaque and bacteria contributes to improved gum health. Electric toothbrushes can help reduce gingivitis and inflammation, leading to healthier gums and a lower risk of gum disease.
Free Valuable Insights: Global Electric Toothbrush Market size to reach USD 5.4 Billion by 2030
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region covered a considerable revenue share in the market in 2022. Many global and local manufacturers are adopting market-specific strategies to cater to consumers' diverse needs and preferences in different countries within the Asia Pacific region. Changing cultural norms and an increased emphasis on personal care have influenced lifestyle choices in the Asia Pacific. Electric toothbrushes are seen as a modern and effective tool for maintaining oral health, aligning with consumers' evolving preferences.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 3.2 Billion |
| Market size forecast in 2030 | USD 5.4 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.9% from 2023 to 2030 |
| Number of Pages | 279 |
| Number of Table | 630 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Market Share Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Bristle, Head Movement, End User, Region |
| Country scope |
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| Companies Included | Koninklijke Philips N.V., The Colgate Palmolive Company, The Procter & Gamble Company, Panasonic Holdings Corporation, OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Water Pik, Inc. (Church & Dwight Co., Inc.), FOREO, Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited) |
By Bristle (Volume, Thousand Units, USD Billion, 2019-2030)
By Head Movement (Volume, Thousand Units, USD Billion, 2019-2030)
By End User (Volume, Thousand Units, USD Billion, 2019-2030)
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
This Market size is expected to reach $5.4 billion by 2030.
Increasing awareness of oral health are driving the Market in coming years, however, High cost of electric toothbrushes restraints the growth of the Market.
Koninklijke Philips N.V., The Colgate Palmolive Company, The Procter & Gamble Company, Panasonic Holdings Corporation, OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Water Pik, Inc. (Church & Dwight Co., Inc.), FOREO, Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited)
In the year 2022, the market attained a volume of 66051.5 thousand units, experiencing a growth of 6.6% (2019-2022).
The Sonic/Side-to-side segment is leading the Market, By Head Movement in 2022 thereby, achieving a market value of $3.4 Billion by 2030.
The Europe region dominated the Market, By Region in 2022 thereby, achieving a market value of $1.8 Billion by 2030, growing at a CAGR of 6.3 % during the forecast period.
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