“Global Erotic Lingerie Market to reach a market value of USD 37 Billion by 2031 growing at a CAGR of 5.3%”
The Global Erotic Lingerie Market size is expected to reach $37 billion by 2031, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 896,935.13 thousand units experiencing a growth of 18.8% (2020-2023).
North America, particularly the United States and Canada, exhibits a relatively more liberal and open attitude towards sexuality and personal expression. This cultural acceptance fosters a greater demand for this lingerie as consumers feel more comfortable exploring and embracing sensual and intimate apparel. Consequently, the region would acquire nearly 30% of the total market share by 2031. Also, the US market would consume 207,598.28 thousand units of natural lingerie by 2031.
Over recent decades, there has been a notable shift towards greater acceptance and openness regarding sexual expression and intimacy. Moreover, educational campaigns focused on sexual wellness, consent, and body positivity have fostered a more open dialogue about lingerie and its role in personal intimacy. Thus, changing cultural and social norms are driving the market’s growth.
Additionally, Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Thus, increasing demand for male lingerie is driving the market’s growth.
However, many individuals suffer from skin sensitivities and allergies that can be exacerbated by certain fabrics, dyes, or chemicals commonly found in lingerie materials. Dermatological conditions can heighten lingerie-related hygiene concerns, particularly in intimate areas. In conclusion, susceptibly to the dermatological conditions hamper the market’s growth.
On the basis of material, the market is segmented into natural and synthetic. In 2023, the synthetic segment attained 27% revenue share in the market. Also, the segment recorded a volume of 246,318.12 thousand units in 2023. Synthetic materials like polyester, nylon, and elastane are generally more affordable than natural fibers like silk or cotton. This affordability makes lingerie made from synthetic materials accessible to a broader range of consumers, catering to various budget preferences.
Based on product type, the market is divided into bra, brief, shapewear, camisole, and others. The brief segment attained 15% revenue share in the market in 2023. Also, the segment registered a volume of 235,718.48 thousand units in 2023. Briefs are designed to provide comfort and a flattering fit. They often feature soft, breathable fabrics like silk, satin, lace, or cotton, ensuring comfort while maintaining a sensual appeal.
By distribution channel, the market is divided into brand outlets, specialty stores, supermarkets & hypermarkets, and e-commerce. The brand outlets segment procured 25% revenue share in the market in 2023. Brand outlets provide a curated shopping experience that aligns with the brand’s image and values. These stores are designed to reflect the brand’s aesthetics, creating a cohesive environment that enhances the shopping experience for consumers.
Free Valuable Insights: Global Erotic Lingerie Market size to reach USD 37 Billion by 2031
Region-wise, the Asia Pacific market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 38% revenue share in the market in 2023. Economic growth across many Asian Pacific countries has increased disposable incomes among consumers. With higher purchasing power, consumers are more willing to invest in premium and luxury lingerie items, including this lingerie.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 24.8 Billion |
| Market size forecast in 2031 | USD 37 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 5.3% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 335 |
| Number of Tables | 730 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Material, Product Type, Distribution Channel, Region |
| Country scope |
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| Companies Included | Victoria’s Secret & Co., Agent Provocateur (Fourmarketing Limited), MAS Holdings Limited, Ann Summers Ltd. (Gold Group International Ltd.), Bluebella Ltd., Felina GmbH (Lauma Lingerie.), Hanky Panky Ltd., La Perla Fashion Holding N.V., PVH Corp. and Stella McCartney Limited |
By Material (Volume, Thousand Units, USD Billion, 2020-2031)
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
This Market size is expected to reach $37 billion by 2031.
Changing cultural and social norms are driving the Market in coming years, however, Susceptible to dermatological conditions restraints the growth of the Market.
Victoria’s Secret & Co., Agent Provocateur (Fourmarketing Limited), MAS Holdings Limited, Ann Summers Ltd. (Gold Group International Ltd.), Bluebella Ltd., Felina GmbH (Lauma Lingerie.), Hanky Panky Ltd., La Perla Fashion Holding N.V., PVH Corp. and Stella McCartney Limited
In the year 2023, the market attained a volume of 896,935.13 thousand units experiencing a growth of 18.8% (2020-2023).
The Bra segment led the Market by Product Type in 2023; thereby, achieving a market value of $15 billion by 2031.
The Asia Pacific region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14.5 billion by 2031.
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