Europe A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The Europe A2P Messaging Market would witness market growth of 3.6% CAGR during the forecast period (2020-2026). A2P is also termed as professional or enterprise SMS. The A2P services refer to the process wherein an application sends messages to the mobile/device user. It is also used in various technical modes as a medium for communicating with consumers, authenticate customers of online services or provide time-sensitive alerts. These A2P SMS services find potential application in business to improve the communication platform between organizations and individuals.

Things that are included in A2P SMS are critical alerts, two-factor authentication, banking notifications, automatic booking confirmations, loyalty programs, and marketing notifications, and many more. There is increasing adoption of the A2P SMS application in various corporate platforms, online reservation systems, and support services, which enhances the communication process and increases efficiency.

The banking and financial industry is among the major end users, largely driven by the A2P messaging market by providing automated, event based SMS notifications to clients’ mobile phones for various years now, with examples include withdrawal notifications, balance statements, anti-fraud alerts and payment reminders. With the usage of smartphones in the majority of the industries like retail, healthcare, media and entertainment, tourism, banking, and insurance, A2P SMS messaging proved to be the most efficient and effective mode to outreach the broad consumer base.

Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: A2P Messaging Market in Europe is expected to register a CAGR of 3.6% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

• Platform
• A2P Service

By Application

• Customer Relationship Management Services
• Promotional & Marketing Services
• Authentication Services
• Pushed Content Services
• Others

By Deployment Type

• On Premise
• Cloud

By End User

• BFSI
• Hyperlocal Businesses
• Travel & Hospitality
• Healthcare
• Retail & eCommerce
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• AT&T, Inc.
• Orange S.A.
• Twilio, Inc.
• Tata Communications Limited (Tata Group)
• Sinch AB
• China Mobile Limited
• Proximus Group (BICS)
• Sify Technologies Limited
• Infobip Ltd.
• Genesys Telecommunications Laboratories, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe A2P Messaging Market, by Component
1.4.2 Europe A2P Messaging Market, by Application
1.4.3 Europe A2P Messaging Market, by Deployment Type
1.4.4 Europe A2P Messaging Market, by End User
1.4.5 Europe A2P Messaging Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Mar – 2020, Nov) Leading Players

Chapter 4. Europe A2P Messaging Market by Application
4.1 Europe A2P Messaging Customer Relationship Management Services Market by Country
4.2 Europe A2P Messaging Promotional & Marketing Services Market by Country
4.3 Europe A2P Messaging Authentication Services Market by Country
4.4 Europe A2P Messaging Pushed Content Services Market by Country
4.5 Europe Other Application A2P Messaging Market by Country

Chapter 5. Europe A2P Messaging Market by Deployment Type
5.1 Europe On Premise A2P Messaging Market by Country
5.2 Europe Cloud A2P Messaging Market by Country

Chapter 6. Europe A2P Messaging Market by Component
6.1 Europe Platform A2P Messaging Market by Country
6.2 Europe A2P Service A2P Messaging Market by Country

Chapter 7. Europe A2P Messaging Market by End User
7.1 Europe BFSI A2P Messaging Market by Country
7.2 Europe Hyperlocal Businesses A2P Messaging Market by Country
7.3 Europe Travel & Hospitality A2P Messaging Market by Country
7.4 Europe Healthcare A2P Messaging Market by Country
7.5 Europe Retail & eCommerce A2P Messaging Market by Country
7.6 Europe Others A2P Messaging Market by Country

Chapter 8. Europe A2P Messaging Market by Country
8.1 Germany A2P Messaging Market
8.1.1 Germany A2P Messaging Market by Application
8.1.2 Germany A2P Messaging Market by Deployment Type
8.1.3 Germany A2P Messaging Market by Component
8.1.4 Germany A2P Messaging Market by End User
8.2 UK A2P Messaging Market
8.2.1 UK A2P Messaging Market by Application
8.2.2 UK A2P Messaging Market by Deployment Type
8.2.3 UK A2P Messaging Market by Component
8.2.4 UK A2P Messaging Market by End User
8.3 France A2P Messaging Market
8.3.1 France A2P Messaging Market by Application
8.3.2 France A2P Messaging Market by Deployment Type
8.3.3 France A2P Messaging Market by Component
8.3.4 France A2P Messaging Market by End User
8.4 Russia A2P Messaging Market
8.4.1 Russia A2P Messaging Market by Application
8.4.2 Russia A2P Messaging Market by Deployment Type
8.4.3 Russia A2P Messaging Market by Component
8.4.4 Russia A2P Messaging Market by End User
8.5 Spain A2P Messaging Market
8.5.1 Spain A2P Messaging Market by Application
8.5.2 Spain A2P Messaging Market by Deployment Type
8.5.3 Spain A2P Messaging Market by Component
8.5.4 Spain A2P Messaging Market by End User
8.6 Italy A2P Messaging Market
8.6.1 Italy A2P Messaging Market by Application
8.6.2 Italy A2P Messaging Market by Deployment Type
8.6.3 Italy A2P Messaging Market by Component
8.6.4 Italy A2P Messaging Market by End User
8.7 Rest of Europe A2P Messaging Market
8.7.1 Rest of Europe A2P Messaging Market by Application
8.7.2 Rest of Europe A2P Messaging Market by Deployment Type
8.7.3 Rest of Europe A2P Messaging Market by Component
8.7.4 Rest of Europe A2P Messaging Market by End User

Chapter 9. Company Profiles
9.1 AT&T, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.1 Research & Development Expense
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.1.2.2 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Orange S.A.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 Twilio, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisition and Mergers:
9.4 Tata Communications Limited (Tata Group)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.5 SWOT Analysis
9.5 Sinch AB
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.6 China Mobile Limited
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Recent strategies and developments:
9.6.3.1 Partnerships, Collaborations, and Agreements:
9.6.3.2 Product Launches and Product Expansions:
9.7 Proximus Group (BICS)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Recent strategies and developments:
9.7.4.1 Product Launches and Product Expansions:
9.7.4.2 Acquisition and Mergers:
9.8 Sify Technologies Limited
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.9 Infobip Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.9.2.2 Product Launches and Product Expansions:
9.9.2.3 Acquisition and Mergers:
9.10. Genesys Telecommunications Laboratories, Inc.
9.10.1 Company Overview

TABLE 1 Europe A2P Messaging Market, 2016 - 2019, USD Million
TABLE 2 Europe A2P Messaging Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– A2P Messaging Market
TABLE 4 Product Launches And Product Expansions– A2P Messaging Market
TABLE 5 Acquisition and Mergers– A2P Messaging Market
TABLE 6 Europe A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 7 Europe A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 8 Europe A2P Messaging Customer Relationship Management Services Market by Country, 2016 - 2019, USD Million
TABLE 9 Europe A2P Messaging Customer Relationship Management Services Market by Country, 2020 - 2026, USD Million
TABLE 10 Europe A2P Messaging Promotional & Marketing Services Market by Country, 2016 - 2019, USD Million
TABLE 11 Europe A2P Messaging Promotional & Marketing Services Market by Country, 2020 - 2026, USD Million
TABLE 12 Europe A2P Messaging Authentication Services Market by Country, 2016 - 2019, USD Million
TABLE 13 Europe A2P Messaging Authentication Services Market by Country, 2020 - 2026, USD Million
TABLE 14 Europe A2P Messaging Pushed Content Services Market by Country, 2016 - 2019, USD Million
TABLE 15 Europe A2P Messaging Pushed Content Services Market by Country, 2020 - 2026, USD Million
TABLE 16 Europe Other Application A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 17 Europe Other Application A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 18 Europe A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 Europe A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 Europe On Premise A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 21 Europe On Premise A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 22 Europe Cloud A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 23 Europe Cloud A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 24 Europe A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 25 Europe A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 26 Europe Platform A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 27 Europe Platform A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 28 Europe A2P Service A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 29 Europe A2P Service A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 30 Europe A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 31 Europe A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 32 Europe BFSI A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 33 Europe BFSI A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 34 Europe Hyperlocal Businesses A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 35 Europe Hyperlocal Businesses A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 36 Europe Travel & Hospitality A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 37 Europe Travel & Hospitality A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 38 Europe Healthcare A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 39 Europe Healthcare A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 40 Europe Retail & eCommerce A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 41 Europe Retail & eCommerce A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 42 Europe Others A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 43 Europe Others A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 44 Europe A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 45 Europe A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 46 Germany A2P Messaging Market, 2016 - 2019, USD Million
TABLE 47 Germany A2P Messaging Market, 2020 - 2026, USD Million
TABLE 48 Germany A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 49 Germany A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 50 Germany A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 51 Germany A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 52 Germany A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 53 Germany A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 54 Germany A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 55 Germany A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 56 UK A2P Messaging Market, 2016 - 2019, USD Million
TABLE 57 UK A2P Messaging Market, 2020 - 2026, USD Million
TABLE 58 UK A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 59 UK A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 60 UK A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 61 UK A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 62 UK A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 63 UK A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 64 UK A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 65 UK A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 66 France A2P Messaging Market, 2016 - 2019, USD Million
TABLE 67 France A2P Messaging Market, 2020 - 2026, USD Million
TABLE 68 France A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 69 France A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 70 France A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 71 France A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 72 France A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 73 France A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 74 France A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 75 France A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 76 Russia A2P Messaging Market, 2016 - 2019, USD Million
TABLE 77 Russia A2P Messaging Market, 2020 - 2026, USD Million
TABLE 78 Russia A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 79 Russia A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 80 Russia A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 81 Russia A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 82 Russia A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 83 Russia A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 84 Russia A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 85 Russia A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 86 Spain A2P Messaging Market, 2016 - 2019, USD Million
TABLE 87 Spain A2P Messaging Market, 2020 - 2026, USD Million
TABLE 88 Spain A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 89 Spain A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 90 Spain A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 91 Spain A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 92 Spain A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 93 Spain A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 94 Spain A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 95 Spain A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 96 Italy A2P Messaging Market, 2016 - 2019, USD Million
TABLE 97 Italy A2P Messaging Market, 2020 - 2026, USD Million
TABLE 98 Italy A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 99 Italy A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 100 Italy A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 101 Italy A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 102 Italy A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 103 Italy A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 104 Italy A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 105 Italy A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 106 Rest of Europe A2P Messaging Market, 2016 - 2019, USD Million
TABLE 107 Rest of Europe A2P Messaging Market, 2020 - 2026, USD Million
TABLE 108 Rest of Europe A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 109 Rest of Europe A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 110 Rest of Europe A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 111 Rest of Europe A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 112 Rest of Europe A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 113 Rest of Europe A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 114 Rest of Europe A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 115 Rest of Europe A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 116 Key Information – AT&T, Inc.
TABLE 117 Key Information – Orange S.A.
TABLE 118 Key Information – Twilio, Inc.
TABLE 119 Key Information – Tata Communications Limited
TABLE 120 Key Information – Sinch AB
TABLE 121 key information – China Mobile Limited
TABLE 122 key Information – Proximus Group
TABLE 123 Key Information – Sify Technologies Limited
TABLE 124 key information – Infobip Ltd.
TABLE 125 Key Information – Genesys Telecommunications Laboratories, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Mar – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: AT&T, Inc.
FIG 6 SWOT Analysis: AT&T, Inc.
FIG 7 SWOT Analysis: Orange S.A.
FIG 8 SWOT Analysis: Tata Communications Limited
FIG 9 Recent strategies and developments: Sinch AB
FIG 10 Recent strategies and developments: China Mobile Limited
FIG 11 Recent strategies and developments: Proximus Group
FIG 12 Recent strategies and developments: Infobip Ltd.