Europe Action Figures Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), by End-user, By Type (Superheroes, Anime Characters, Movie Characters, and Others), By Country and Growth Forecast, 2023 - 2030

The Europe Action Figures Market would witness market growth of 8.1% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 83,727.9 thousand units, showcasing a growth of 9.4% (2019-2022).

Action figures have become canvases for artistic expression, with customizers and artists transforming mass-produced figures into unique art pieces. This intersection of toy customization and artistic creativity has created a subculture of custom action figures celebrated for their ingenuity and craftsmanship. In addition, the action figures market is continually shaped by prevailing trends that mirror broader societal shifts, technological advancements, and evolving consumer preferences. A nuanced understanding of these trends provides valuable insights into the present dynamics of the market. One of the prominent trends in the action figures market is the diversification of themes and genres. While superhero figures continue to dominate, there is a notable expansion into genres like horror, science fiction, and even niche categories that cater to specific fandoms. This diversification ensures that the market remains inclusive and appeals to a broader audience.

Additionally, action figures play a pivotal role in marketing and branding initiatives. They serve as tangible representations of a brand's narrative, creating a tangible connection with consumers. Customized action figures featuring mascots or brand ambassadors enhance brand visibility and engagement. Action figures find applications in educational settings as visual aids and interactive tools. Particularly in subjects like history, science, and literature, action figures can make learning more engaging and accessible for students of various ages.

Rising disposable income in Europe generally increases consumer spending on non-essential items like collectibles and entertainment products. Action figures, often associated with popular franchises, characters, or media properties, become more accessible to consumers with higher disposable income. Hence, with the growing disposable incomes and e-commerce sector in Europe, there will be increased demand for action figures in the region.

The Germany market dominated the Europe Action Figures Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,013.9 Million by 2030. The UK market is exhibiting a CAGR of 7.1% during (2023 - 2030). Additionally, The France market would experience a CAGR of 8.9% during (2023 - 2030).

Free Valuable Insights: The Global Action Figures Market will Hit $15.3 Billion by 2030, at a CAGR of 8.3%

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on End-user, the market is segmented into 9 - 15 Years, up to 8 Years, and 15 Years & Above. Based on Type, the market is segmented into Superheroes, Anime Characters, Movie Characters, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Hasbro, Inc.
• LEGO Group (KIRKBI A/S)
• Playmates Toys Ltd. (Playmates Holdings Ltd.)
• JAKKS Pacific, Inc.
• Mattel, Inc.
• Bandai Namco Holdings Inc.
• Diamond Select Toys
• Good Smile Company, Inc.
• Spin Master Corp.
• McFarlane Toys

Europe Action Figures Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Offline
• Online

By End-user (Volume, Thousand Units, USD Billion, 2019-2030)

• 9 - 15 Years
• Up to 8 Years
• 15 Years & Above

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Superheroes
• Anime Characters
• Movie Characters
• Others

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Action Figures Market, by Distribution Channel
1.4.2 Europe Action Figures Market, by End-user
1.4.3 Europe Action Figures Market, by Type
1.4.4 Europe Action Figures Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Europe Action Figures Market by Distribution Channel
4.1 Europe Offline Market by Country
4.2 Europe Online Market by Country

Chapter 5. Europe Action Figures Market by End-user
5.1 Europe 9 - 15 Years Market by Country
5.2 Europe Up to 8 Years Market by Country
5.3 Europe 15 Years & Above Market by Country

Chapter 6. Europe Action Figures Market by Type
6.1 Europe Superheroes Market by Country
6.2 Europe Anime Characters Market by Country
6.3 Europe Movie Characters Market by Country
6.4 Europe Others Market by Country

Chapter 7. Europe Action Figures Market by Country
7.1 Germany Action Figures Market
7.1.1 Germany Action Figures Market by Distribution Channel
7.1.2 Germany Action Figures Market by End-user
7.1.3 Germany Action Figures Market by Type
7.2 UK Action Figures Market
7.2.1 UK Action Figures Market by Distribution Channel
7.2.2 UK Action Figures Market by End-user
7.2.3 UK Action Figures Market by Type
7.3 France Action Figures Market
7.3.1 France Action Figures Market by Distribution Channel
7.3.2 France Action Figures Market by End-user
7.3.3 France Action Figures Market by Type
7.4 Russia Action Figures Market
7.4.1 Russia Action Figures Market by Distribution Channel
7.4.2 Russia Action Figures Market by End-user
7.4.3 Russia Action Figures Market by Type
7.5 Spain Action Figures Market
7.5.1 Spain Action Figures Market by Distribution Channel
7.5.2 Spain Action Figures Market by End-user
7.5.3 Spain Action Figures Market by Type
7.6 Italy Action Figures Market
7.6.1 Italy Action Figures Market by Distribution Channel
7.6.2 Italy Action Figures Market by End-user
7.6.3 Italy Action Figures Market by Type
7.7 Rest of Europe Action Figures Market
7.7.1 Rest of Europe Action Figures Market by Distribution Channel
7.7.2 Rest of Europe Action Figures Market by End-user
7.7.3 Rest of Europe Action Figures Market by Type

Chapter 8. Company Profiles
8.1 Hasbro, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 SWOT Analysis
8.2 LEGO Group (KIRKBI A/S)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 SWOT Analysis
8.3 JAKKS Pacific, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 SWOT Analysis
8.4 Mattel, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 Bandai Namco Holdings, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.6 Playmates Toys Limited (Playmates Holdings Ltd.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 SWOT Analysis
8.7 Spin Master Corp.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional & Segmental Analysis
8.7.4 SWOT Analysis
8.8 Diamond Select Toys
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Good Smile Company, Inc.
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. McFarlane Toys
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 Europe Action Figures Market, 2019 - 2022, USD Million
TABLE 2 Europe Action Figures Market, 2023 - 2030, USD Million
TABLE 3 Europe Action Figures Market, 2019 - 2022, Thousand Units
TABLE 4 Europe Action Figures Market, 2023 - 2030, Thousand Units
TABLE 5 Europe Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 6 Europe Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 7 Europe Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 8 Europe Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 9 Europe Offline Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Offline Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Offline Market by Country, 2019 - 2022, Thousand Units
TABLE 12 Europe Offline Market by Country, 2023 - 2030, Thousand Units
TABLE 13 Europe Online Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Online Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Online Market by Country, 2019 - 2022, Thousand Units
TABLE 16 Europe Online Market by Country, 2023 - 2030, Thousand Units
TABLE 17 Europe Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 18 Europe Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 19 Europe Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 20 Europe Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 21 Europe 9 - 15 Years Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe 9 - 15 Years Market by Country, 2023 - 2030, USD Million
TABLE 23 Europe 9 - 15 Years Market by Country, 2019 - 2022, Thousand Units
TABLE 24 Europe 9 - 15 Years Market by Country, 2023 - 2030, Thousand Units
TABLE 25 Europe Up to 8 Years Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Up to 8 Years Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Up to 8 Years Market by Country, 2019 - 2022, Thousand Units
TABLE 28 Europe Up to 8 Years Market by Country, 2023 - 2030, Thousand Units
TABLE 29 Europe 15 Years & Above Market by Country, 2019 - 2022, USD Million
TABLE 30 Europe 15 Years & Above Market by Country, 2023 - 2030, USD Million
TABLE 31 Europe 15 Years & Above Market by Country, 2019 - 2022, Thousand Units
TABLE 32 Europe 15 Years & Above Market by Country, 2023 - 2030, Thousand Units
TABLE 33 Europe Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 34 Europe Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 35 Europe Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 36 Europe Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 37 Europe Superheroes Market by Country, 2019 - 2022, USD Million
TABLE 38 Europe Superheroes Market by Country, 2023 - 2030, USD Million
TABLE 39 Europe Superheroes Market by Country, 2019 - 2022, Thousand Units
TABLE 40 Europe Superheroes Market by Country, 2023 - 2030, Thousand Units
TABLE 41 Europe Anime Characters Market by Country, 2019 - 2022, USD Million
TABLE 42 Europe Anime Characters Market by Country, 2023 - 2030, USD Million
TABLE 43 Europe Anime Characters Market by Country, 2019 - 2022, Thousand Units
TABLE 44 Europe Anime Characters Market by Country, 2023 - 2030, Thousand Units
TABLE 45 Europe Movie Characters Market by Country, 2019 - 2022, USD Million
TABLE 46 Europe Movie Characters Market by Country, 2023 - 2030, USD Million
TABLE 47 Europe Movie Characters Market by Country, 2019 - 2022, Thousand Units
TABLE 48 Europe Movie Characters Market by Country, 2023 - 2030, Thousand Units
TABLE 49 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 50 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 51 Europe Others Market by Country, 2019 - 2022, Thousand Units
TABLE 52 Europe Others Market by Country, 2023 - 2030, Thousand Units
TABLE 53 Europe Action Figures Market by Country, 2019 - 2022, USD Million
TABLE 54 Europe Action Figures Market by Country, 2023 - 2030, USD Million
TABLE 55 Europe Action Figures Market by Country, 2019 - 2022, Thousand Units
TABLE 56 Europe Action Figures Market by Country, 2023 - 2030, Thousand Units
TABLE 57 Germany Action Figures Market, 2019 - 2022, USD Million
TABLE 58 Germany Action Figures Market, 2023 - 2030, USD Million
TABLE 59 Germany Action Figures Market, 2019 - 2022, Thousand Units
TABLE 60 Germany Action Figures Market, 2023 - 2030, Thousand Units
TABLE 61 Germany Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 62 Germany Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 63 Germany Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 64 Germany Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 65 Germany Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 66 Germany Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 67 Germany Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 68 Germany Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 69 Germany Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 70 Germany Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 71 Germany Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 72 Germany Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 73 UK Action Figures Market, 2019 - 2022, USD Million
TABLE 74 UK Action Figures Market, 2023 - 2030, USD Million
TABLE 75 UK Action Figures Market, 2019 - 2022, Thousand Units
TABLE 76 UK Action Figures Market, 2023 - 2030, Thousand Units
TABLE 77 UK Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 78 UK Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 79 UK Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 80 UK Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 81 UK Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 82 UK Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 83 UK Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 84 UK Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 85 UK Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 86 UK Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 87 UK Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 88 UK Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 89 France Action Figures Market, 2019 - 2022, USD Million
TABLE 90 France Action Figures Market, 2023 - 2030, USD Million
TABLE 91 France Action Figures Market, 2019 - 2022, Thousand Units
TABLE 92 France Action Figures Market, 2023 - 2030, Thousand Units
TABLE 93 France Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 94 France Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 95 France Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 96 France Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 97 France Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 98 France Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 99 France Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 100 France Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 101 France Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 102 France Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 103 France Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 104 France Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 105 Russia Action Figures Market, 2019 - 2022, USD Million
TABLE 106 Russia Action Figures Market, 2023 - 2030, USD Million
TABLE 107 Russia Action Figures Market, 2019 - 2022, Thousand Units
TABLE 108 Russia Action Figures Market, 2023 - 2030, Thousand Units
TABLE 109 Russia Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 110 Russia Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 111 Russia Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 112 Russia Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 113 Russia Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 114 Russia Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 115 Russia Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 116 Russia Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 117 Russia Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 118 Russia Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 119 Russia Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 120 Russia Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 121 Spain Action Figures Market, 2019 - 2022, USD Million
TABLE 122 Spain Action Figures Market, 2023 - 2030, USD Million
TABLE 123 Spain Action Figures Market, 2019 - 2022, Thousand Units
TABLE 124 Spain Action Figures Market, 2023 - 2030, Thousand Units
TABLE 125 Spain Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 126 Spain Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 127 Spain Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 128 Spain Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 129 Spain Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 130 Spain Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 131 Spain Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 132 Spain Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 133 Spain Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 134 Spain Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 135 Spain Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 136 Spain Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 137 Italy Action Figures Market, 2019 - 2022, USD Million
TABLE 138 Italy Action Figures Market, 2023 - 2030, USD Million
TABLE 139 Italy Action Figures Market, 2019 - 2022, Thousand Units
TABLE 140 Italy Action Figures Market, 2023 - 2030, Thousand Units
TABLE 141 Italy Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 142 Italy Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 143 Italy Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 144 Italy Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 145 Italy Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 146 Italy Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 147 Italy Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 148 Italy Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 149 Italy Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 150 Italy Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 151 Italy Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 152 Italy Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 153 Rest of Europe Action Figures Market, 2019 - 2022, USD Million
TABLE 154 Rest of Europe Action Figures Market, 2023 - 2030, USD Million
TABLE 155 Rest of Europe Action Figures Market, 2019 - 2022, Thousand Units
TABLE 156 Rest of Europe Action Figures Market, 2023 - 2030, Thousand Units
TABLE 157 Rest of Europe Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 158 Rest of Europe Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 159 Rest of Europe Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 160 Rest of Europe Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 161 Rest of Europe Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 162 Rest of Europe Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 163 Rest of Europe Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 164 Rest of Europe Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 165 Rest of Europe Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 166 Rest of Europe Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 167 Rest of Europe Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 168 Rest of Europe Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 169 Key Information – Hasbro, Inc.
TABLE 170 key information – LEGO Group
TABLE 171 key information – JAKKS Pacific, Inc.
TABLE 172 Key Information – MATTEL, INC.
TABLE 173 Key Information – Bandai Namco Holdings, Inc.
TABLE 174 key information – Playmates Toys Limited
TABLE 175 Key information – Spin Master Corp.
TABLE 176 Key Information – Diamond Select Toys
TABLE 177 Key Information – Good Smile Company, Inc.
TABLE 178 Key Information – McFarlane Toys

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Action Figures Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Action Figures Market
FIG 4 Porter’s Five Forces Analysis - Action Figures Market
FIG 5 Europe Action Figures Market share by Distribution Channel, 2022
FIG 6 Europe Action Figures Market share by Distribution Channel, 2030
FIG 7 Europe Action Figures Market by Distribution Channel, 2019 - 2030, USD Million
FIG 8 Europe Action Figures Market share by End-user, 2022
FIG 9 Europe Action Figures Market share by End-user, 2030
FIG 10 Europe Action Figures Market by End-user, 2019 - 2030, USD Million
FIG 11 Europe Action Figures Market share by Type, 2022
FIG 12 Europe Action Figures Market share by Type, 2030
FIG 13 Europe Action Figures Market by Type, 2019 - 2030, USD Million
FIG 14 Europe Action Figures Market share by Country, 2022
FIG 15 Europe Action Figures Market share by Country, 2030
FIG 16 Europe Action Figures Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Hasbro, Inc.
FIG 18 SWOT Analysis: LEGO Group
FIG 19 SWOT Analysis: JAKKS Pacific, Inc
FIG 20 SWOT Analysis: Mattel, Inc.
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: Spin Master Corp.
FIG 23 SWOT Analysis: Diamond Select Toys
FIG 24 SWOT Analysis: Good Smile Company, Inc.
FIG 25 SWOT Analysis: McFarlane Toys