Europe Anime Merchandising Market Size, Share & Trends Analysis Report By Distribution Channel (Online, and Offline), By Product, By Country and Growth Forecast, 2024 - 2031

The Europe Anime Merchandising Market would witness market growth of 8.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Anime Merchandising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,010.5 Million by 2031. The UK market is exhibiting a CAGR of 7.8% during (2024 - 2031). Additionally, The France market would experience a CAGR of 9.6% during (2024 - 2031).

Anime-themed apparel, including T-shirts, hoodies, and footwear, has become a significant trend, particularly among younger demographics. Integrating anime-inspired designs into mainstream fashion reflects its increasing influence on pop culture. Beyond collectibles, the market has expanded into household items such as bedding, kitchenware, and decorations.

Anime merchandising extends to gaming, where anime-inspired characters, skins, and accessories enrich user experiences. Furthermore, virtual reality (VR) and augmented reality (AR) applications have paved the way for digital collectibles and immersive merchandising solutions. Major anime conventions and events often feature exclusive merchandise, including limited-edition products and collaboration items, providing fans with unique and rare collectibles.

The rapid growth of the video games industry in Europe, as highlighted by the European Commission, is significantly influencing this market. With the EU27 video games market generating €23.48 billion in revenue in 2022 and over half of the European population regularly playing video games, the intersection of gaming and anime has created a fertile environment for anime-related merchandise to thrive. As European gamers continue to embrace anime-themed games, the demand for related merchandise is rising. Many European video game franchises feature characters and aesthetics drawn from anime culture, which introduces a large, diverse audience to anime and its associated products. The growing number of anime adaptations in the gaming industry and the rise of anime-inspired titles in popular gaming platforms further fuel this trend. In conclusion, the rise of the European video games industry is creating a powerful boost for this market.

Free Valuable Insights: The Global Anime Merchandising Market will Hit USD 18.56 Billion by 2031, at a CAGR of 9.0%

Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Product, the market is segmented into Figurine, Clothing, Board Games & Toys, Posters, Books, and Other Product. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Bandai Namco Holdings Inc.
• Good Smile Company, Inc.
• Diamond Select Toys
• Studio Ghibli, Inc.
• Crunchyroll, LLC
• Bioworld Merchandising, Inc.
• Bushiroad Inc.
• Medicom Toy Corporation
• Atomic Flare

Europe Anime Merchandising Market Report Segmentation

By Distribution Channel

• Online
• Offline

By Product

• Figurine
• Clothing
• Board Games & Toys
• Posters
• Books
• Other Product

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Anime Merchandising Market, by Distribution Channel
1.4.2 Europe Anime Merchandising Market, by Product
1.4.3 Europe Anime Merchandising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Anime Merchandising Market by Distribution Channel
4.1 Europe Online Market by Country
4.2 Europe Offline Market by Country

Chapter 5. Europe Anime Merchandising Market by Product
5.1 Europe Figurine Market by Country
5.2 Europe Clothing Market by Country
5.3 Europe Board Games & Toys Market by Country
5.4 Europe Posters Market by Country
5.5 Europe Books Market by Country
5.6 Europe Other Product Market by Country

Chapter 6. Europe Anime Merchandising Market by Country
6.1 Germany Anime Merchandising Market
6.1.1 Germany Anime Merchandising Market by Distribution Channel
6.1.2 Germany Anime Merchandising Market by Product
6.2 UK Anime Merchandising Market
6.2.1 UK Anime Merchandising Market by Distribution Channel
6.2.2 UK Anime Merchandising Market by Product
6.3 France Anime Merchandising Market
6.3.1 France Anime Merchandising Market by Distribution Channel
6.3.2 France Anime Merchandising Market by Product
6.4 Russia Anime Merchandising Market
6.4.1 Russia Anime Merchandising Market by Distribution Channel
6.4.2 Russia Anime Merchandising Market by Product
6.5 Spain Anime Merchandising Market
6.5.1 Spain Anime Merchandising Market by Distribution Channel
6.5.2 Spain Anime Merchandising Market by Product
6.6 Italy Anime Merchandising Market
6.6.1 Italy Anime Merchandising Market by Distribution Channel
6.6.2 Italy Anime Merchandising Market by Product
6.7 Rest of Europe Anime Merchandising Market
6.7.1 Rest of Europe Anime Merchandising Market by Distribution Channel
6.7.2 Rest of Europe Anime Merchandising Market by Product

Chapter 7. Company Profiles
7.1 Bandai Namco Holdings, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.2 Good Smile Company, Inc.
7.2.1 Company Overview
7.2.2 SWOT Analysis
7.3 Diamond Select Toys
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 Studio Ghibli, Inc.
7.4.1 Company Overview
7.5 Crunchyroll, LLC
7.5.1 Company Overview
7.6 Bioworld Merchandising, Inc.
7.6.1 Company Overview
7.7 Bushiroad Inc.
7.7.1 Company Overview
7.8 Medicom Toy Corporation
7.8.1 Company Overview
7.9 Ufotable
7.9.1 Company Overview

TABLE 1 Europe Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 2 Europe Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 3 Europe Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 4 Europe Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 5 Europe Online Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Online Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Offline Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Offline Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 10 Europe Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 11 Europe Figurine Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Figurine Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Clothing Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Clothing Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Board Games & Toys Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Board Games & Toys Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Posters Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Posters Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Books Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Books Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Other Product Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Other Product Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Anime Merchandising Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Anime Merchandising Market by Country, 2024 - 2031, USD Million
TABLE 25 Germany Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 26 Germany Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 27 Germany Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 28 Germany Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 29 Germany Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 30 Germany Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 31 UK Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 32 UK Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 33 UK Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 34 UK Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 35 UK Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 36 UK Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 37 France Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 38 France Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 39 France Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 40 France Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 41 France Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 42 France Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 43 Russia Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 44 Russia Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 45 Russia Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 Russia Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 Russia Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 48 Russia Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 49 Spain Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 50 Spain Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 51 Spain Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 Spain Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 Spain Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 54 Spain Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 55 Italy Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 56 Italy Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 57 Italy Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Italy Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Italy Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 60 Italy Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 61 Rest of Europe Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 62 Rest of Europe Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 63 Rest of Europe Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 64 Rest of Europe Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 65 Rest of Europe Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 66 Rest of Europe Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 67 Key Information – Bandai Namco Holdings, Inc.
TABLE 68 Key Information – Good Smile Company, Inc.
TABLE 69 Key Information – Diamond Select Toys
TABLE 70 Key Information – Studio Ghibli, Inc.
TABLE 71 Key Information – Crunchyroll, LLC
TABLE 72 Key Information – Bioworld Merchandising, Inc.
TABLE 73 Key Information – Bushiroad Inc.
TABLE 74 Key Information – Medicom Toy Corporation
TABLE 75 Key Information – Ufotable

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Anime Merchandising Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Anime Merchandising Market
FIG 4 Porter’s Five Forces Analysis – Anime Merchandising Market
FIG 5 Europe Anime Merchandising Market share by Distribution Channel, 2023
FIG 6 Europe Anime Merchandising Market share by Distribution Channel, 2031
FIG 7 Europe Anime Merchandising Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 Europe Anime Merchandising Market share by Product, 2023
FIG 9 Europe Anime Merchandising Market share by Product, 2031
FIG 10 Europe Anime Merchandising Market by Product, 2020 - 2031, USD Million
FIG 11 Europe Anime Merchandising Market share by Country, 2023
FIG 12 Europe Anime Merchandising Market share by Country, 2031
FIG 13 Europe Anime Merchandising Market by Country, 2020 - 2031, USD Million
FIG 14 SWOT Analysis: Good Smile Company, Inc.
FIG 15 SWOT Analysis: Diamond Select Toys