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Published Date : 1-Mar-2019 |
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The Europe App Analytics Market Size would witness market growth of 18.5% CAGR during the forecast period (2018 – 2024). Growing business inclination for mobile advertising, increasing penetration of smart phones in developing economies, growing prevalence of mobile and website applications and extensive investments in analytical technology drive the demand for app analysis markets. However, the availability of open source alternatives and data inconsistency is likely to hinder the growth of the market for application analytics during the forecast period. Furthermore, the major shift towards marketing oriented towards the customer is also anticipated to offer profitable opportunities on the market, with an increasing focus on higher ROIs and growth in BYOD.
Mobile app analytics gives visibility about the availability and performance of mobile apps in terms of device, server, network, and other technology factors. In order to capture and fix unpredictable app behaviour like crashes, bugs, and errors, mobile app analytics have proved to be significantly critical. This type of analytics must be applied at both, the app testing phase as well as the after release of the app into production. Device-level analytics helps to track the performance of the hardware.
Based on Type, the market is segmented into Web App Analytics and Mobile App Analytics. Based on Application, the market is segmented into App Performance Analytics & Operations, User Analytics, Ad Monitoring & Marketing Analytics, and Revenue Analytics. Based on Component, the market is segmented into Software and Services. Based on End User, the market is segmented into Gaming & Social Media, BFSI, Logistics, Travel & Hospitality, Retail & E-commerce, Media & Entertainment, Telecom & IT, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe Systems Inc., Mixpanel, Localytics, App Annie Inc., AppDynamics (Cisco Systems), Appsflyer Ltd., Appsee, Clevertap, IBM Corporation, and Countly.
Scope of the Study
Market Segmentation:
By Type
By Application
By Component
By End User
By Country
Companies Profiled
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe App Analytics Market, by Type
1.4.2 Europe App Analytics Market, by Application
1.4.3 Europe App Analytics Market, by Component
1.4.4 Europe App Analytics Market, by End User
1.4.5 Europe App Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions and Expansion
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. Europe App Analytics Market by Type
4.1.1 Europe Web App Analytics Market by Country
4.1.1.1 Market trends and forecast
4.1.2 Europe Mobile App Analytics Market by Country
4.1.2.1 Market trends and forecast
Chapter 5. Europe App Analytics Market by Application
5.1.1 Europe App Performance Analytics & Operations Market by Country
5.1.1.1 Overview
5.1.1.2 Market trends and forecast
5.1.2 Europe App User Analytics Market by Country
5.1.2.1 Overview
5.1.2.2 Market trends and forecast
5.1.3 Europe App Ad Monitoring & Marketing Analytics Market by Country
5.1.3.1 Overview
5.1.3.2 Market trends and forecast
5.1.4 Europe App Revenue Analytics Market by Country
5.1.4.1 Overview
5.1.4.2 Market trends and forecast
Chapter 6. Europe App Analytics Market by Component
6.1.1 Europe Software App Analytics Market by Country
6.1.1.1 Overview
6.1.1.2 Market trends and forecast
6.1.2 Europe Services App Analytics Market by Country
6.1.2.1 Overview
6.1.2.2 Market trends and forecast
Chapter 7. Europe App Analytics Market by End User
7.1.1 Europe Gaming & Social Media App Analytics Market by Country
7.1.1.1 Overview
7.1.1.2 Market trends and forecast
7.1.2 Europe BFSI App Analytics Market by Country
7.1.2.1 Overview
7.1.2.2 Market trends and forecast
7.1.3 Europe Logistics, Travel & Hospitality App Analytics Market by Country
7.1.3.1 Overview
7.1.3.2 Market trends and forecast
7.1.4 Europe Retail & E-commerce App Analytics Market by Country
7.1.4.1 Overview
7.1.4.2 Market trends and forecast
7.1.5 Europe Media & Entertainment App Analytics Market by Country
7.1.5.1 Overview
7.1.5.2 Market trends and forecast
7.1.6 Europe Telecom & IT App Analytics Market by Country
7.1.6.1 Overview
7.1.6.2 Market trends and forecast
7.1.7 Europe Others App Analytics Market by Country
7.1.7.1 Overview
7.1.7.2 Market trends and forecast
Chapter 8. Europe App Analytics Market by Country
8.1 Introduction
8.1.1 Overview
8.1.2 Market trends and forecast
8.2 Germany App Analytics Market
8.2.1 Overview
8.2.2 Market trends and forecast
8.2.3 Germany App Analytics Market by Type
8.2.4 Germany App Analytics Market by Application
8.2.5 Germany App Analytics Market by Component
8.2.6 Germany App Analytics Market by End User
8.3 UK App Analytics Market
8.3.1 Overview
8.3.2 Market trends and forecast
8.3.3 UK App Analytics Market by Type
8.3.4 UK App Analytics Market by Application
8.3.5 UK App Analytics Market by Component
8.3.6 UK App Analytics Market by End User
8.4 France App Analytics Market
8.4.1 Overview
8.4.2 Market trends and forecast
8.4.3 France App Analytics Market by Type
8.4.4 France App Analytics Market by Application
8.4.5 France App Analytics Market by Component
8.4.6 France App Analytics Market by End User
8.5 Russia App Analytics Market
8.5.1 Market trends and forecast
8.5.2 Russia App Analytics Market by Type
8.5.3 Russia App Analytics Market by Application
8.5.4 Russia App Analytics Market by Component
8.5.5 Russia App Analytics Market by End User
8.6 Spain App Analytics Market
8.6.1 Market trends and forecast
8.6.2 Spain App Analytics Market by Type
8.6.3 Spain App Analytics Market by Application
8.6.4 Spain App Analytics Market by Component
8.6.5 Spain App Analytics Market by End User
8.7 Italy App Analytics Market
8.7.1 Overview
8.7.2 Market trends and forecast
8.7.3 Italy App Analytics Market by Type
8.7.4 Italy App Analytics Market by Application
8.7.5 Italy App Analytics Market by Component
8.7.6 Italy App Analytics Market by End User
8.8 Rest of Europe App Analytics Market
8.8.1 Market trends and forecast
8.8.2 Rest of Europe App Analytics Market by Type
8.8.3 Rest of Europe App Analytics Market by Application
8.8.4 Rest of Europe App Analytics Market by Component
8.8.5 Rest of Europe App Analytics Market by End User
Chapter 9. Company Profiles
9.1 Adobe Systems Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launch:
9.1.5.2 Acquisition:
9.1.5.3 Expansions:
9.1.6 SWOT Analysis: Adobe systems
9.2 Mixpanel
9.2.1 Company Overview
9.3 Localytics
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Acquisition:
9.3.2.2 Product Launch:
9.3.2.3 Partnership:
9.4 App Annie Inc.
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Product Launch:
9.4.2.2 Acquisition:
9.5 Cisco systems Inc. (Appdynamics)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launch:
9.5.5.2 Collaboration:
9.5.5.3 Expansion:
9.5.6 SWOT Analysis: Cisco Systems
9.6 Appsflyer Ltd.
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Expansions:
9.6.2.2 Partnership:
9.6.2.3 Product Launch:
9.7 APPSEE
9.7.1 Company Overview
9.8 Clevertap
9.8.1 Company Overview
9.9 IBM CORPORATION
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional & Segmental Analysis
9.9.4 Research & Development
9.9.5 Recent strategies and developments:
9.9.5.1 Partnership:
9.9.5.2 Product Launch:
9.9.6 SWOT analysis: IBM Corporation
9.1 COUNTLY Corporation
9.10.1 Company Overview
TABLE 1 EUROPE APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 2 EUROPE APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– APP ANALYTICS MARKET
TABLE 4 PRODUCT LAUNCHES – APP ANALYTICS MARKET
TABLE 5 MERGERS & ACQUISITIONS AND EXPANSION– APP ANALYTICS MARKET
TABLE 6 EUROPE APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 7 EUROPE APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 8 EUROPE WEB APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 EUROPE WEB APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 EUROPE MOBILE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 EUROPE MOBILE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 EUROPE APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 13 EUROPE APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 14 EUROPE APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 EUROPE APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 EUROPE APP USER ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 EUROPE APP USER ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 EUROPE APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 EUROPE APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 EUROPE APP REVENUE ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 EUROPE APP REVENUE ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 EUROPE APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 23 EUROPE APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 24 EUROPE SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 EUROPE SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 EUROPE SERVICES APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 EUROPE SERVICES APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 EUROPE APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 EUROPE APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 EUROPE GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 EUROPE GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 EUROPE BFSI APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 EUROPE BFSI APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 EUROPE LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 EUROPE LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 EUROPE RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 EUROPE RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 EUROPE MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 EUROPE MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 EUROPE TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 EUROPE TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 EUROPE OTHERS APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 EUROPE OTHERS APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 EUROPE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 EUROPE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 GERMANY APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 47 GERMANY APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 48 GERMANY APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 49 GERMANY APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 50 GERMANY APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 51 GERMANY APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 52 GERMANY APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 53 GERMANY APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 54 GERMANY APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 GERMANY APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 UK APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 57 UK APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 58 UK APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 59 UK APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 60 UK APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 61 UK APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 62 UK APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 63 UK APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 64 UK APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 65 UK APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 66 FRANCE APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 67 FRANCE APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 68 FRANCE APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 69 FRANCE APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 70 FRANCE APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 71 FRANCE APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 72 FRANCE APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 73 FRANCE APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 74 FRANCE APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 75 FRANCE APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 76 RUSSIA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 77 RUSSIA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 78 RUSSIA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 79 RUSSIA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 80 RUSSIA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 81 RUSSIA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 82 RUSSIA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 83 RUSSIA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 84 RUSSIA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 85 RUSSIA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 86 SPAIN APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 87 SPAIN APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 88 SPAIN APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 89 SPAIN APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 90 SPAIN APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 91 SPAIN APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 92 SPAIN APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 93 SPAIN APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 94 SPAIN APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95 SPAIN APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96 ITALY APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 97 ITALY APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 98 ITALY APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 99 ITALY APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 100 ITALY APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 101 ITALY APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 102 ITALY APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 103 ITALY APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 104 ITALY APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 105 ITALY APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 106 REST OF EUROPE APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 107 REST OF EUROPE APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 108 REST OF EUROPE APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 109 REST OF EUROPE APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 110 REST OF EUROPE APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 111 REST OF EUROPE APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 112 REST OF EUROPE APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 113 REST OF EUROPE APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 114 REST OF EUROPE APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 115 REST OF EUROPE APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 116 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 117 KEY INFORMATION – MIXPANEL
TABLE 118 KEY INFORMATION – LOCALYTICS
TABLE 119 KEY INFORMATION –APP ANNIE INC.
TABLE 120 KEY INFORMATION –CISCO SYSTEMS INC.
TABLE 121 KEY INFORMATION –APPSFLYER LTD.
TABLE 122 KEY INFORMATION –APPSEE
TABLE 123 KEY INFORMATION – CLEVERTAP
TABLE 125 KEY INFORMATION – COUNTLY CORPORATION
LIST OF FIGURES
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: ADOBE SYSTEMS INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS:LOCALYTICS
FIG 8 RECENT STRATEGIES AND DEVELOPMENTS:APPDYNAMICS
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS:APPSFLYER
FIG 11 RECENT STRATEGIES AND DEVELOPMENTS:IBM CORPORATION
FIG 12 SWOT ANALYSIS: IBM CORP.