The Europe AR VR Software Market would witness market growth of 17.9% CAGR during the forecast period (2023-2030).
A significant trend is the convergence of AR and VR technologies. Mixed Reality (MR) is emerging as a hybrid approach that combines aspects of both AR and VR, offering more versatile and interactive experiences. MR allows digital and physical elements to coexist, providing a spectrum of experiences from fully immersive VR to augmented environments.
Moreover, social VR platforms are gaining popularity, enabling users to interact with others in virtual spaces. These platforms offer social experiences, such as virtual gatherings, conferences, and live events. They are becoming a bridge between physical and virtual social interactions, providing an alternative to traditional video conferencing. The concept of an AR Cloud involves creating a persistent digital twin of the physical world that is accessible through AR devices. This technology allows for shared AR experiences and persistent virtual content overlaid on the real world. It has applications in navigation, gaming, and location-based marketing.
The UK is renowned around the world for its world-class innovation and creative excellence. The UK government made efforts to increase the spending on VR and AR by 78.3% between 2019 and 2024. By 2030, growth is expected to reach £62.5 billion, and the UK would present enormous investment prospects. The need for companies to function more sustainably and cut carbon emissions has intensified in the nation. Immersive technology can help with this by enhancing asset operations, continuing inspection, and maintenance across several important industries, including maritime, healthcare, advanced manufacturing, and renewable energy. An important area of growth for the country is electrification, which offers excellent prospects for immersive technology. British Volt, which is developing an education and training hub and has issued an open request for immersive tech businesses to pitch, emphasizes this. Hence, in the coming years, the rapid integration of immersive technologies like AR and VR in the region will increase the growth prospects for the market.
The Germany market dominated the Europe AR VR Software Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6,048.6 Million by 2030. The UK market is registering a CAGR of 16.8% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 18.8% during (2023 - 2030).
Based on Vertical, the market is segmented into Media & Entertainment, Training & Education, Travel & Hospitality, Manufacturing, Healthcare, Aerospace & Defense, Real Estate, Automotive, Retail & E-commerce, and Others. Based on Technology Type, the market is segmented into AR Software, and VR Software. Based on Software Type, the market is segmented into Software Development Kit, Game Engine, Modeling & Visualization Software, Content Management System, Training & Simulation Software, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global AR VR Software Market will Hit $97.3 Billion by 2030, at a CAGR of 18.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Magic Leap, Inc., Adobe, Inc., Autodesk, Inc., NVIDIA Corporation, Advanced Micro Devices, Inc., Qualcomm, Inc., Zoho Corporation Pvt. Ltd., and Hexagon AB.
By Vertical
By Technology Type
By Software Type
By Country
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