The Europe AR VR Software Market would witness market growth of 17.9% CAGR during the forecast period (2023-2030).
A significant trend is the convergence of AR and VR technologies. Mixed Reality (MR) is emerging as a hybrid approach that combines aspects of both AR and VR, offering more versatile and interactive experiences. MR allows digital and physical elements to coexist, providing a spectrum of experiences from fully immersive VR to augmented environments.
Moreover, social VR platforms are gaining popularity, enabling users to interact with others in virtual spaces. These platforms offer social experiences, such as virtual gatherings, conferences, and live events. They are becoming a bridge between physical and virtual social interactions, providing an alternative to traditional video conferencing. The concept of an AR Cloud involves creating a persistent digital twin of the physical world that is accessible through AR devices. This technology allows for shared AR experiences and persistent virtual content overlaid on the real world. It has applications in navigation, gaming, and location-based marketing.
The UK is renowned around the world for its world-class innovation and creative excellence. The UK government made efforts to increase the spending on VR and AR by 78.3% between 2019 and 2024. By 2030, growth is expected to reach £62.5 billion, and the UK would present enormous investment prospects. The need for companies to function more sustainably and cut carbon emissions has intensified in the nation. Immersive technology can help with this by enhancing asset operations, continuing inspection, and maintenance across several important industries, including maritime, healthcare, advanced manufacturing, and renewable energy. An important area of growth for the country is electrification, which offers excellent prospects for immersive technology. British Volt, which is developing an education and training hub and has issued an open request for immersive tech businesses to pitch, emphasizes this. Hence, in the coming years, the rapid integration of immersive technologies like AR and VR in the region will increase the growth prospects for the market.
The Germany market dominated the Europe AR VR Software Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6,048.6 Million by 2030. The UK market is registering a CAGR of 16.8% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 18.8% during (2023 - 2030).
Based on Vertical, the market is segmented into Media & Entertainment, Training & Education, Travel & Hospitality, Manufacturing, Healthcare, Aerospace & Defense, Real Estate, Automotive, Retail & E-commerce, and Others. Based on Technology Type, the market is segmented into AR Software, and VR Software. Based on Software Type, the market is segmented into Software Development Kit, Game Engine, Modeling & Visualization Software, Content Management System, Training & Simulation Software, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global AR VR Software Market will Hit $97.3 Billion by 2030, at a CAGR of 18.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Magic Leap, Inc., Adobe, Inc., Autodesk, Inc., NVIDIA Corporation, Advanced Micro Devices, Inc., Qualcomm, Inc., Zoho Corporation Pvt. Ltd., and Hexagon AB.
Scope of the Study
Market Segments Covered in the Report:
By Vertical
- Media & Entertainment
- Training & Education
- Travel & Hospitality
- Manufacturing
- Healthcare
- Aerospace & Defense
- Real Estate
- Automotive
- Retail & E-commerce
- Others
By Technology Type
By Software Type
- Software Development Kit
- Game Engine
- Modeling & Visualization Software
- Content Management System
- Training & Simulation Software
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Google LLC
- Magic Leap, Inc.
- Adobe, Inc.
- Autodesk, Inc.
- NVIDIA Corporation
- Advanced Micro Devices, Inc.
- Qualcomm, Inc.
- Zoho Corporation Pvt. Ltd.
- Hexagon AB
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe AR VR Software Market, by Vertical
1.4.2 Europe AR VR Software Market, by Technology Type
1.4.3 Europe AR VR Software Market, by Software Type
1.4.4 Europe AR VR Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Oct – 2023, Aug) Leading Players
4.5 Porter’s Five Forces Analysis
Chapter 5. Europe AR VR Software Market by Vertical
5.1 Europe Media & Entertainment Market by Country
5.2 Europe Training & Education Market by Country
5.3 Europe Travel & Hospitality Market by Country
5.4 Europe Manufacturing Market by Country
5.5 Europe Healthcare Market by Country
5.6 Europe Aerospace & Defense Market by Country
5.7 Europe Real Estate Market by Country
5.8 Europe Automotive Market by Country
5.9 Europe Retail & E-commerce Market by Country
5.10. Europe Others Market by Country
Chapter 6. Europe AR VR Software Market by Technology Type
6.1 Europe AR Software Market by Country
6.2 Europe VR Software Market by Country
Chapter 7. Europe AR VR Software Market by Software Type
7.1 Europe Software Development Kit Market by Country
7.2 Europe Game Engine Market by Country
7.3 Europe Modeling & Visualization Software Market by Country
7.4 Europe Content Management System Market by Country
7.5 Europe Training & Simulation Software Market by Country
7.6 Europe Others Market by Country
Chapter 8. Europe AR VR Software Market by Country
8.1 Germany AR VR Software Market
8.1.1 Germany AR VR Software Market by Vertical
8.1.2 Germany AR VR Software Market by Technology Type
8.1.3 Germany AR VR Software Market by Software Type
8.2 UK AR VR Software Market
8.2.1 UK AR VR Software Market by Vertical
8.2.2 UK AR VR Software Market by Technology Type
8.2.3 UK AR VR Software Market by Software Type
8.3 France AR VR Software Market
8.3.1 France AR VR Software Market by Vertical
8.3.2 France AR VR Software Market by Technology Type
8.3.3 France AR VR Software Market by Software Type
8.4 Russia AR VR Software Market
8.4.1 Russia AR VR Software Market by Vertical
8.4.2 Russia AR VR Software Market by Technology Type
8.4.3 Russia AR VR Software Market by Software Type
8.5 Spain AR VR Software Market
8.5.1 Spain AR VR Software Market by Vertical
8.5.2 Spain AR VR Software Market by Technology Type
8.5.3 Spain AR VR Software Market by Software Type
8.6 Italy AR VR Software Market
8.6.1 Italy AR VR Software Market by Vertical
8.6.2 Italy AR VR Software Market by Technology Type
8.6.3 Italy AR VR Software Market by Software Type
8.7 Rest of Europe AR VR Software Market
8.7.1 Rest of Europe AR VR Software Market by Vertical
8.7.2 Rest of Europe AR VR Software Market by Technology Type
8.7.3 Rest of Europe AR VR Software Market by Software Type
Chapter 9. Company Profiles
9.1 Microsoft Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Google LLC (Alphabet Inc.)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Magic Leap, Inc.
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Partnerships, Collaborations, and Agreements:
9.3.3 SWOT Analysis
9.4 Adobe, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Product Launches and Product Expansions:
9.4.5.2 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 Autodesk, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 NVIDIA Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Advanced Micro Devices, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.6 SWOT Analysis
9.8 Qualcomm, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.8.5.2 Geographical Expansions:
9.8.6 SWOT Analysis
9.9 Zoho Corporation Pvt. Ltd.
9.9.1 Company Overview
9.9.2 SWOT Analysis
9.10. Hexagon AB
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Regional & Segmental Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.6 SWOT Analysis
TABLE 1 Europe AR VR Software Market, 2019 - 2022, USD Million
TABLE 2 Europe AR VR Software Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– AR VR Software Market
TABLE 4 Product Launches And Product Expansions– AR VR Software Market
TABLE 5 Acquisition and Mergers– AR VR Software Market
TABLE 6 Geographical Expansions – AR VR Software Market
TABLE 7 Europe AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 8 Europe AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 9 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Training & Education Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe Training & Education Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Travel & Hospitality Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Travel & Hospitality Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Aerospace & Defense Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Aerospace & Defense Market by Country, 2023 - 2030, USD Million
TABLE 21 Europe Real Estate Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe Real Estate Market by Country, 2023 - 2030, USD Million
TABLE 23 Europe Automotive Market by Country, 2019 - 2022, USD Million
TABLE 24 Europe Automotive Market by Country, 2023 - 2030, USD Million
TABLE 25 Europe Retail & E-commerce Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Retail & E-commerce Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 28 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 29 Europe AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 30 Europe AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 31 Europe AR Software Market by Country, 2019 - 2022, USD Million
TABLE 32 Europe AR Software Market by Country, 2023 - 2030, USD Million
TABLE 33 Europe VR Software Market by Country, 2019 - 2022, USD Million
TABLE 34 Europe VR Software Market by Country, 2023 - 2030, USD Million
TABLE 35 Europe AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 36 Europe AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 37 Europe Software Development Kit Market by Country, 2019 - 2022, USD Million
TABLE 38 Europe Software Development Kit Market by Country, 2023 - 2030, USD Million
TABLE 39 Europe Game Engine Market by Country, 2019 - 2022, USD Million
TABLE 40 Europe Game Engine Market by Country, 2023 - 2030, USD Million
TABLE 41 Europe Modeling & Visualization Software Market by Country, 2019 - 2022, USD Million
TABLE 42 Europe Modeling & Visualization Software Market by Country, 2023 - 2030, USD Million
TABLE 43 Europe Content Management System Market by Country, 2019 - 2022, USD Million
TABLE 44 Europe Content Management System Market by Country, 2023 - 2030, USD Million
TABLE 45 Europe Training & Simulation Software Market by Country, 2019 - 2022, USD Million
TABLE 46 Europe Training & Simulation Software Market by Country, 2023 - 2030, USD Million
TABLE 47 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 48 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 49 Europe AR VR Software Market by Country, 2019 - 2022, USD Million
TABLE 50 Europe AR VR Software Market by Country, 2023 - 2030, USD Million
TABLE 51 Germany AR VR Software Market, 2019 - 2022, USD Million
TABLE 52 Germany AR VR Software Market, 2023 - 2030, USD Million
TABLE 53 Germany AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 54 Germany AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 55 Germany AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 56 Germany AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 57 Germany AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 58 Germany AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 59 UK AR VR Software Market, 2019 - 2022, USD Million
TABLE 60 UK AR VR Software Market, 2023 - 2030, USD Million
TABLE 61 UK AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 62 UK AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 63 UK AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 64 UK AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 65 UK AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 66 UK AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 67 France AR VR Software Market, 2019 - 2022, USD Million
TABLE 68 France AR VR Software Market, 2023 - 2030, USD Million
TABLE 69 France AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 70 France AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 71 France AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 72 France AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 73 France AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 74 France AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 75 Russia AR VR Software Market, 2019 - 2022, USD Million
TABLE 76 Russia AR VR Software Market, 2023 - 2030, USD Million
TABLE 77 Russia AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 78 Russia AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 79 Russia AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 80 Russia AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 81 Russia AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 82 Russia AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 83 Spain AR VR Software Market, 2019 - 2022, USD Million
TABLE 84 Spain AR VR Software Market, 2023 - 2030, USD Million
TABLE 85 Spain AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 86 Spain AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 87 Spain AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 88 Spain AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 89 Spain AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 90 Spain AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 91 Italy AR VR Software Market, 2019 - 2022, USD Million
TABLE 92 Italy AR VR Software Market, 2023 - 2030, USD Million
TABLE 93 Italy AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 94 Italy AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 95 Italy AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 96 Italy AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 97 Italy AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 98 Italy AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 99 Rest of Europe AR VR Software Market, 2019 - 2022, USD Million
TABLE 100 Rest of Europe AR VR Software Market, 2023 - 2030, USD Million
TABLE 101 Rest of Europe AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 102 Rest of Europe AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 103 Rest of Europe AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 104 Rest of Europe AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 105 Rest of Europe AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 106 Rest of Europe AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 107 Key Information – Microsoft Corporation
TABLE 108 Key Information – Google LLC
TABLE 109 Key Information – Magic Leap, Inc.
TABLE 110 Key Information – Adobe, Inc.
TABLE 111 Key Information – Autodesk, Inc.
TABLE 112 Key Information – NVIDIA Corporation
TABLE 113 Key information – Advanced Micro Devices, Inc.
TABLE 114 Key Information – Qualcomm, Inc.
TABLE 115 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 116 Key Information – Hexagon AB
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe AR VR Software Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the AR VR Software Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, oct – 2023, aug) Leading Players
FIG 8 Porter’s Five Forces Analysis - AR VR Software Market
FIG 9 Europe AR VR Software Market share by Vertical, 2022
FIG 10 Europe AR VR Software Market share by Vertical, 2030
FIG 11 Europe AR VR Software Market by Vertical, 2019 - 2030, USD Million
FIG 12 Europe AR VR Software Market share by Technology Type, 2022
FIG 13 Europe AR VR Software Market share by Technology Type, 2030
FIG 14 Europe AR VR Software Market by Technology Type, 2019 - 2030, USD Million
FIG 15 Europe AR VR Software Market share by Software Type, 2022
FIG 16 Europe AR VR Software Market share by Software Type, 2030
FIG 17 Europe AR VR Software Market by Software Type, 2019 - 2030, USD Million
FIG 18 Europe AR VR Software Market share by Country, 2022
FIG 19 Europe AR VR Software Market share by Country, 2030
FIG 20 Europe AR VR Software Market by Country, 2019- 2030, USD Million
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Magic Leap, Inc.
FIG 24 SWOT Analysis: Adobe, Inc.
FIG 25 SWOT Analysis: Autodesk, Inc.
FIG 26 SWOT Analysis: NVIDIA Corporation
FIG 27 SWOT Analysis: Advanced Micro Devices, Inc.
FIG 28 SWOT Analysis: Qualcomm, Inc.
FIG 29 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 30 SWOT Analysis: Hexagon AB