Europe Audience Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Enterprise Size (Large Enterprises, and Small & Medium-sized Enterprises), By Vertical, By Country and Growth Forecast, 2023 - 2030

The Europe Audience Analytics Market would witness market growth of 12.0% CAGR during the forecast period (2023-2030).

In an era dominated by digital interactions and data-driven decision-making, it has emerged as a pivotal force, reshaping how businesses and content creators connect with their target audiences. As organizations navigate an increasingly complex digital landscape, the adoption of this represents a strategic response to the growing importance of data. This evolution stems from recognizing that valuable insights from audience behaviour can inform and optimize business strategies across marketing, product development, and customer engagement.

The adoption of audience analytics is not confined to a specific sector; rather, it spans a diverse array of industries. The applications are vast, from e-commerce giants leveraging customer behaviour data to enhance personalization to media outlets tailoring content based on viewership patterns. Furthermore, sectors like healthcare and finance are embracing this to tailor services, demonstrating its universal relevance. The rise of advanced technologies, including artificial intelligence (AI) and machine learning (ML), has been a catalyst for its adoption.

The e-commerce sector in Europe is highly competitive, with many businesses vying for the attention of online consumers. Companies increasingly turn to these to understand their customers better, analyze their behaviour, and gain insights into preferences and purchasing patterns to stay competitive. This enables e-commerce businesses to create personalized marketing campaigns, recommend products tailored to individual preferences, and optimize the online shopping experience. Therefore, growing e-commerce in Europe will help grow the demand in the region.

The Germany market dominated the Europe Audience Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $645.2 million by 2030. The UK market is exhibiting a CAGR of 11% during (2023 - 2030). Additionally, The France market would experience a CAGR of 12.8% during (2023 - 2030).

Based on Component, the market is segmented into Solution, and Services. Based on Application, the market is segmented into Customer Experience, Sales & Marketing Management, and Competitive Analysis. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises. Based on Vertical, the market is segmented into Media & Entertainment, Automotive & Transportation, IT & Telecommunication, Retail & E-commerce, Healthcare, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Audience Analytics Market will Hit $9.6 Billion by 2030, at a CAGR of 12.2%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., Sightcorp (Raydiant Inc.), Akamai Technologies, Inc., NetBase Solutions, Inc., JCDecaux SE, Telmar Group Inc. (Liiv Group), and Google LLC (Alphabet Inc.)

Scope of the Study

Market Segments Covered in the Report:

By Component

• Solution
• Services

By Application

• Customer Experience
• Sales & Marketing Management
• Competitive Analysis

By Enterprise Size

• Large Enterprises
• Small & Medium-sized Enterprises

By Vertical

• Media & Entertainment
• Automotive & Transportation
• IT & Telecommunication
• Retail & E-commerce
• Healthcare
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Oracle Corporation
• IBM Corporation
• SAS Institute, Inc.
• Sightcorp (Raydiant Inc.)
• Akamai Technologies, Inc.
• NetBase Solutions, Inc.
• JCDecaux SE
• Telmar Group Inc. (Liiv Group)
• Google LLC (Alphabet Inc.)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Audience Analytics Market, by Component
1.4.2 Europe Audience Analytics Market, by Application
1.4.3 Europe Audience Analytics Market, by Enterprise Size
1.4.4 Europe Audience Analytics Market, by Vertical
1.4.5 Europe Audience Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market At a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Strategies Deployed in Audience Analytics Market.
4.3 Porter Five Forces Analysis

Chapter 5. Europe Audience Analytics Market, By Component
5.1 Europe Solution Market, By Country
5.2 Europe Services Market, By Country

Chapter 6. Europe Audience Analytics Market, By Application
6.1 Europe Customer Experience Market, By Country
6.2 Europe Sales & Marketing Management Market, By Country
6.3 Europe Competitive Analysis Market, By Country

Chapter 7. Europe Audience Analytics Market, By Enterprise Size
7.1 Europe Large Enterprises Market, By Country
7.2 Europe Small & Medium-sized Enterprises Market, By Country

Chapter 8. Europe Audience Analytics Market, By Vertical
8.1 Europe Media & Entertainment Market, By Country
8.2 Europe Automotive & Transportation Market, By Country
8.3 Europe IT & Telecommunication Market, By Country
8.4 Europe Retail & E-commerce Market, By Country
8.5 Europe Healthcare Market, By Country
8.6 Europe Others Market, By Country

Chapter 9. Europe Audience Analytics Market, By Country
9.1 Germany Audience Analytics Market
9.1.1 Germany Audience Analytics Market, By Component
9.1.2 Germany Audience Analytics Market, By Application
9.1.3 Germany Audience Analytics Market, By Enterprise Size
9.1.4 Germany Audience Analytics Market, By Vertical
9.2 UK Audience Analytics Market
9.2.1 UK Audience Analytics Market, By Component
9.2.2 UK Audience Analytics Market, By Application
9.2.3 UK Audience Analytics Market, By Enterprise Size
9.2.4 UK Audience Analytics Market, By Vertical
9.3 France Audience Analytics Market
9.3.1 France Audience Analytics Market, By Component
9.3.2 France Audience Analytics Market, By Application
9.3.3 France Audience Analytics Market, By Enterprise Size
9.3.4 France Audience Analytics Market, By Vertical
9.4 Russia Audience Analytics Market
9.4.1 Russia Audience Analytics Market, By Component
9.4.2 Russia Audience Analytics Market, By Application
9.4.3 Russia Audience Analytics Market, By Enterprise Size
9.4.4 Russia Audience Analytics Market, By Vertical
9.5 Spain Audience Analytics Market
9.5.1 Spain Audience Analytics Market, By Component
9.5.2 Spain Audience Analytics Market, By Application
9.5.3 Spain Audience Analytics Market, By Enterprise Size
9.5.4 Spain Audience Analytics Market, By Vertical
9.6 Italy Audience Analytics Market
9.6.1 Italy Audience Analytics Market, By Component
9.6.2 Italy Audience Analytics Market, By Application
9.6.3 Italy Audience Analytics Market, By Enterprise Size
9.6.4 Italy Audience Analytics Market, By Vertical
9.7 Rest of Europe Audience Analytics Market
9.7.1 Rest of Europe Audience Analytics Market, By Component
9.7.2 Rest of Europe Audience Analytics Market, By Application
9.7.3 Rest of Europe Audience Analytics Market, By Enterprise Size
9.7.4 Rest of Europe Audience Analytics Market, By Vertical

Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 IBM Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional & Segmental Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Acquisition and Mergers:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 SWOT Analysis
10.5 Sightcorp (Raydiant Inc.)
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Partnerships, Collaborations, and Agreements:
10.5.3 SWOT Analysis
10.6 Akamai Technologies, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 NetBase Solutions, Inc.
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 JCDecaux SE
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Telmar Group Inc. (Liiv Group)
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisition and Mergers:
10.9.3 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.6 SWOT Analysis

TABLE 1 Europe Audience Analytics Market, 2019 - 2022, USD Million
TABLE 2 Europe Audience Analytics Market, 2023 - 2030, USD Million
TABLE 3 Europe Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 4 Europe Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 5 Europe Solution Market, By Country, 2019 - 2022, USD Million
TABLE 6 Europe Solution Market, By Country, 2023 - 2030, USD Million
TABLE 7 Europe Services Market, By Country, 2019 - 2022, USD Million
TABLE 8 Europe Services Market, By Country, 2023 - 2030, USD Million
TABLE 9 Europe Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 10 Europe Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 11 Europe Customer Experience Market, By Country, 2019 - 2022, USD Million
TABLE 12 Europe Customer Experience Market, By Country, 2023 - 2030, USD Million
TABLE 13 Europe Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
TABLE 14 Europe Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
TABLE 15 Europe Competitive Analysis Market, By Country, 2019 - 2022, USD Million
TABLE 16 Europe Competitive Analysis Market, By Country, 2023 - 2030, USD Million
TABLE 17 Europe Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 18 Europe Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 19 Europe Large Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 20 Europe Large Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 21 Europe Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 22 Europe Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 23 Europe Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 24 Europe Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 25 Europe Media & Entertainment Market, By Country, 2019 - 2022, USD Million
TABLE 26 Europe Media & Entertainment Market, By Country, 2023 - 2030, USD Million
TABLE 27 Europe Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
TABLE 28 Europe Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
TABLE 29 Europe IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
TABLE 30 Europe IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
TABLE 31 Europe Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
TABLE 32 Europe Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
TABLE 33 Europe Healthcare Market, By Country, 2019 - 2022, USD Million
TABLE 34 Europe Healthcare Market, By Country, 2023 - 2030, USD Million
TABLE 35 Europe Others Market, By Country, 2019 - 2022, USD Million
TABLE 36 Europe Others Market, By Country, 2023 - 2030, USD Million
TABLE 37 Europe Audience Analytics Market, By Country, 2019 - 2022, USD Million
TABLE 38 Europe Audience Analytics Market, By Country, 2023 - 2030, USD Million
TABLE 39 Germany Audience Analytics Market, 2019 - 2022, USD Million
TABLE 40 Germany Audience Analytics Market, 2023 - 2030, USD Million
TABLE 41 Germany Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 42 Germany Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 43 Germany Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 44 Germany Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 45 Germany Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 46 Germany Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 47 Germany Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 48 Germany Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 49 UK Audience Analytics Market, 2019 - 2022, USD Million
TABLE 50 UK Audience Analytics Market, 2023 - 2030, USD Million
TABLE 51 UK Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 52 UK Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 53 UK Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 54 UK Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 55 UK Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 56 UK Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 57 UK Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 58 UK Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 59 France Audience Analytics Market, 2019 - 2022, USD Million
TABLE 60 France Audience Analytics Market, 2023 - 2030, USD Million
TABLE 61 France Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 62 France Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 63 France Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 64 France Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 65 France Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 66 France Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 67 France Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 68 France Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 69 Russia Audience Analytics Market, 2019 - 2022, USD Million
TABLE 70 Russia Audience Analytics Market, 2023 - 2030, USD Million
TABLE 71 Russia Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 72 Russia Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 73 Russia Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 74 Russia Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 75 Russia Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 76 Russia Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 77 Russia Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 78 Russia Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 79 Spain Audience Analytics Market, 2019 - 2022, USD Million
TABLE 80 Spain Audience Analytics Market, 2023 - 2030, USD Million
TABLE 81 Spain Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 82 Spain Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 83 Spain Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 84 Spain Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 85 Spain Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 86 Spain Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 87 Spain Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 88 Spain Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 89 Italy Audience Analytics Market, 2019 - 2022, USD Million
TABLE 90 Italy Audience Analytics Market, 2023 - 2030, USD Million
TABLE 91 Italy Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 92 Italy Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 93 Italy Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 94 Italy Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 95 Italy Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 96 Italy Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 97 Italy Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 98 Italy Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 99 Rest of Europe Audience Analytics Market, 2019 - 2022, USD Million
TABLE 100 Rest of Europe Audience Analytics Market, 2023 - 2030, USD Million
TABLE 101 Rest of Europe Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 102 Rest of Europe Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 103 Rest of Europe Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 104 Rest of Europe Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 105 Rest of Europe Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 106 Rest of Europe Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 107 Rest of Europe Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 108 Rest of Europe Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 109 Key Information – Adobe, Inc.
TABLE 110 Key Information – Oracle Corporation
TABLE 111 Key Information – IBM Corporation
TABLE 112 Key Information – SAS Institute, Inc.
TABLE 113 Key Information – Sightcorp
TABLE 114 Key Information – Akamai Technologies, Inc.
TABLE 115 Key Information – NetBase Solutions, Inc.
TABLE 116 Key Information – JCDecaux Se
TABLE 117 Key Information – Telmar Group Inc.
TABLE 118 Key Information – Google LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Audience Analytics Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Audience Analytics Market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis – Audience Analytics Market
FIG 6 Europe Audience Analytics Market, Share By Component, 2022
FIG 7 Europe Audience Analytics Market, Share By Component, 2030
FIG 8 Europe Audience Analytics Market, By Component, 2019 - 2030, USD Million
FIG 9 Europe Audience Analytics Market, Share By Application, 2022
FIG 10 Europe Audience Analytics Market, Share By Application, 2030
FIG 11 Europe Audience Analytics Market, By Application, 2019 - 2030, USD Million
FIG 12 Europe Audience Analytics Market, Share By Enterprise Size, 2022
FIG 13 Europe Audience Analytics Market, Share By Enterprise Size, 2030
FIG 14 Europe Audience Analytics Market, By Enterprise Size, 2019 - 2030, USD Million
FIG 15 Europe Audience Analytics Market, Share By Vertical, 2022
FIG 16 Europe Audience Analytics Market, Share By Vertical, 2030
FIG 17 Europe Audience Analytics Market, By Vertical, 2019 - 2030, USD Million
FIG 18 Europe Audience Analytics Market, Share By Country, 2022
FIG 19 Europe Audience Analytics Market, Share By Country, 2030
FIG 20 Europe Audience Analytics Market, By Country, 2019 - 2030, USD Million
FIG 21 SWOT Analysis: Adobe, Inc.
FIG 22 SWOT Analysis: Oracle Corporation
FIG 23 Swot Analysis: IBM Corporation
FIG 24 SWOT Analysis: SAS INSTITUTE, INC.
FIG 25 SWOT Analysis: Sightcorp
FIG 26 SWOT Analysis: Akamai Technologies, Inc.
FIG 27 Swot Analysis: NetBase Solutions, Inc.
FIG 28 Swot Analysis: JCDecaux Se
FIG 29 SWOT Analysis: Telmar Group Inc.
FIG 30 SWOT Analysis: Google LLC