The Europe Augmented Analytics Market would witness market growth of 22.1% CAGR during the forecast period (2023-2030).
One of the primary driving factors behind the adoption of augmented analytics is its ability to democratize data analysis. Traditional data analytics often requires a specialized skill set, making it accessible to a limited number of data scientists and analysts. Augmented analytics, on the other hand, empowers business users across departments with the tools and capabilities to perform complex data analysis without extensive technical expertise. This democratization of data analytics is ushering in a new era of data-driven decision-making, enabling a wider range of professionals to leverage data effectively.
Moreover, these tools are transforming how organizations generate reports and dashboards. These solutions provide quicker and more accurate reporting by automating data gathering and analysis, allowing businesses to remain adaptable in a constantly changing business environment. Predictive analytics capabilities enable sales teams to target high-value prospects, while natural language processing (NLP) aids in understanding customer sentiment and feedback. It plays a pivotal role in healthcare by assisting in analyzing patient data, medical records, and clinical research. It enables healthcare professionals to identify trends, optimize treatment plans, and enhance patient care.
As more enterprises are established or expand their operations in Europe, they generate significant data. According to the data from Eurostat, there were 30.1 million businesses in the EU in 2021, which employed 155 million people. 99% (29.9 million) of that total were micro and small businesses. In 2021, the industry sector had 8% (2.4 million) of the total enterprises, generating over one-third of the turnover (€10.4 trillion, 34%). With 23.3 million employees, the 2,31,521 medium-sized businesses (50–249 employees) comprised 0.8% of all businesses. Large businesses employed more than a third of the commercial labor force (56 million, or 36%) despite making up just 0.2% of all businesses. Thus, increasing enterprise numbers and their expansion in European countries and adopting technologies like AI in various industries will boost the demand for augmented analytics in the region.
The Germany region dominated the Europe Augmented Analytics Market, By Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,396.2 million by 2030. The UK region is exhibiting a CAGR of 21% during (2023 - 2030). Additionally, The France region would experience a CAGR of 23% during (2023 - 2030).
Based on Enterprise Type the market is segmented into Large Enterprises, Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, IT & Telecom, Government, Retail, Healthcare, Manufacturing, Transport & Logistics, Energy & Utility, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Augmented Analytics Market will Hit USD 70.2 Billion by 2030, at a CAGR of 22.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include QlikTech International AB, Salesforce Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., SAP SE, SAS Institute Inc., MicroStrategy, Inc. and Alteryx, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Type
- Large Enterprises
- Small & Medium Enterprises
By End User
- BFSI
- IT & Telecom
- Government
- Retail
- Healthcare
- Manufacturing
- Transport & Logistics
- Energy & Utility
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- QlikTech International AB
- Salesforce Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- TIBCO Software Inc.
- SAP SE
- SAS Institute Inc.
- MicroStrategy, Inc.
- Alteryx, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Augmented Analytics Market, by Enterprise Type
1.4.2 Europe Augmented Analytics Market, by End User
1.4.3 Europe Augmented Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2023, Oct) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Europe Augmented Analytics Market, By Enterprise Type
5.1 Europe Large Enterprises Market, By Country
5.2 Europe Small & Medium Enterprises Market, By Country
Chapter 6. Europe Augmented Analytics Market, By End User
6.1 Europe BFSI Market, By Country
6.2 Europe IT & Telecom Market, By Country
6.3 Europe Government Market, By Country
6.4 Europe Retail Market, By Country
6.5 Europe Healthcare Market, By Country
6.6 Europe Manufacturing Market, By Country
6.7 Europe Transport & Logistics Market, By Country
6.8 Europe Energy & Utility Market, By Country
6.9 Europe Others Market, By Country
Chapter 7. Europe Augmented Analytics Market, By Country
7.1 Germany Augmented Analytics Market
7.1.1 Germany Augmented Analytics Market, By Enterprise Type
7.1.2 Germany Augmented Analytics Market, By End User
7.2 UK Augmented Analytics Market
7.2.1 UK Augmented Analytics Market, By Enterprise Type
7.2.2 UK Augmented Analytics Market, By End User
7.3 France Augmented Analytics Market
7.3.1 France Augmented Analytics Market, By Enterprise Type
7.3.2 France Augmented Analytics Market, By End User
7.4 Russia Augmented Analytics Market
7.4.1 Russia Augmented Analytics Market, By Enterprise Type
7.4.2 Russia Augmented Analytics Market, By End User
7.5 Spain Augmented Analytics Market
7.5.1 Spain Augmented Analytics Market, By Enterprise Type
7.5.2 Spain Augmented Analytics Market, By End User
7.6 Italy Augmented Analytics Market
7.6.1 Italy Augmented Analytics Market, By Enterprise Type
7.6.2 Italy Augmented Analytics Market, By End User
7.7 Rest of Europe Augmented Analytics Market
7.7.1 Rest of Europe Augmented Analytics Market, By Enterprise Type
7.7.2 Rest of Europe Augmented Analytics Market, By End User
Chapter 8. Company Profiles
8.1 QlikTech International AB
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Partnerships, Collaborations, and Agreements:
8.1.2.2 Product Launches and Product Expansions:
8.1.2.3 Acquisition and Mergers:
8.1.3 SWOT Analysis
8.2 MicroStrategy, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Salesforce, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Expansions:
8.3.5.3 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 IBM Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.5.3 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Microsoft Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.5.2 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Oracle Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Tibco Software, Inc. (Vista Equity Partners)
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Acquisition and Mergers:
8.7.3 SWOT Analysis
8.8 SAP SE
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.6 SWOT Analysis
8.9 SAS Institute, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Partnerships, Collaborations, and Agreements:
8.9.2.2 Acquisition and Mergers:
8.9.3 SWOT Analysis
8.10. Alteryx, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Research & Development Expense
8.10.5 Recent strategies and developments:
8.10.5.1 Product Launches and Product Expansions:
8.10.5.2 Acquisition and Mergers:
8.10.6 SWOT Analysis
TABLE 1 Europe Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 2 Europe Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Augmented Analytics Market
TABLE 4 Product Launches And Product Expansions– Augmented Analytics Market
TABLE 5 Acquisition and Mergers– Augmented Analytics Market
TABLE 6 Europe Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 7 Europe Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 8 Europe Large Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 9 Europe Large Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 10 Europe Small & Medium Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 11 Europe Small & Medium Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 12 Europe Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 13 Europe Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 14 Europe BFSI Market, By Country, 2019 - 2022, USD Million
TABLE 15 Europe BFSI Market, By Country, 2023 - 2030, USD Million
TABLE 16 Europe IT & Telecom Market, By Country, 2019 - 2022, USD Million
TABLE 17 Europe IT & Telecom Market, By Country, 2023 - 2030, USD Million
TABLE 18 Europe Government Market, By Country, 2019 - 2022, USD Million
TABLE 19 Europe Government Market, By Country, 2023 - 2030, USD Million
TABLE 20 Europe Retail Market, By Country, 2019 - 2022, USD Million
TABLE 21 Europe Retail Market, By Country, 2023 - 2030, USD Million
TABLE 22 Europe Healthcare Market, By Country, 2019 - 2022, USD Million
TABLE 23 Europe Healthcare Market, By Country, 2023 - 2030, USD Million
TABLE 24 Europe Manufacturing Market, By Country, 2019 - 2022, USD Million
TABLE 25 Europe Manufacturing Market, By Country, 2023 - 2030, USD Million
TABLE 26 Europe Transport & Logistics Market, By Country, 2019 - 2022, USD Million
TABLE 27 Europe Transport & Logistics Market, By Country, 2023 - 2030, USD Million
TABLE 28 Europe Energy & Utility Market, By Country, 2019 - 2022, USD Million
TABLE 29 Europe Energy & Utility Market, By Country, 2023 - 2030, USD Million
TABLE 30 Europe Others Market, By Country, 2019 - 2022, USD Million
TABLE 31 Europe Others Market, By Country, 2023 - 2030, USD Million
TABLE 32 Europe Augmented Analytics Market, By Country, 2019 - 2022, USD Million
TABLE 33 Europe Augmented Analytics Market, By Country, 2023 - 2030, USD Million
TABLE 34 Germany Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 35 Germany Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 36 Germany Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 37 Germany Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 38 Germany Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 39 Germany Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 40 UK Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 41 UK Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 42 UK Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 43 UK Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 44 UK Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 45 UK Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 46 France Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 47 France Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 48 France Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 49 France Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 50 France Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 51 France Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 52 Russia Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 53 Russia Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 54 Russia Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 55 Russia Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 56 Russia Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 57 Russia Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 58 Spain Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 59 Spain Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 60 Spain Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 61 Spain Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 62 Spain Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 63 Spain Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 64 Italy Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 65 Italy Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 66 Italy Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 67 Italy Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 68 Italy Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 69 Italy Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 70 Rest of Europe Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 71 Rest of Europe Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 72 Rest of Europe Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 73 Rest of Europe Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 74 Rest of Europe Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 75 Rest of Europe Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 76 Key Information – QlikTech International AB
TABLE 77 Key Information – MicroStrategy, Inc.
TABLE 78 Key Information – Salesforce, Inc.
TABLE 79 Key Information – IBM Corporation
TABLE 80 Key Information – Microsoft Corporation
TABLE 81 Key Information – Oracle Corporation
TABLE 82 Key Information – Tibco Software, Inc.
TABLE 83 Key Information – SAP SE
TABLE 84 Key Information – SAS Institute, Inc.
TABLE 85 Key Information – Alteryx, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Augmented Analytics Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Augmented Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2023, Oct) Leading Players
FIG 8 Porter’s Five Forces Analysis – Augmented Analytics Market
FIG 9 Europe Augmented Analytics Market share, By Enterprise Type, 2022
FIG 10 Europe Augmented Analytics Market share, By Enterprise Type, 2030
FIG 11 Europe Augmented Analytics Market, By Enterprise Type, 2019 - 2030, USD Million
FIG 12 Europe Augmented Analytics Market share, By End User, 2022
FIG 13 Europe Augmented Analytics Market share, By End User, 2030
FIG 14 Europe Augmented Analytics Market, By End User, 2019 - 2030, USD Million
FIG 15 Europe Augmented Analytics Market share, By Country, 2022
FIG 16 Europe Augmented Analytics Market share, By Country, 2030
FIG 17 Europe Augmented Analytics Market, By Country, 2019 - 2030, USD Million
FIG 18 Recent strategies and developments: QlikTech International AB
FIG 19 SWOT Analysis: QlikTech International AB
FIG 20 SWOT Analysis: MicroStrategy, Inc.
FIG 21 Recent strategies and developments: Salesforce, Inc.
FIG 22 SWOT Analysis: Salesforce, Inc.
FIG 23 Recent strategies and developments: IBM Corporation
FIG 24 SWOT Analysis: IBM Corporation
FIG 25 Recent strategies and developments: Microsoft Corporation
FIG 26 SWOT Analysis: Microsoft Corporation
FIG 27 SWOT Analysis: Oracle Corporation
FIG 28 SWOT Analysis: TIBCO Software Inc.
FIG 29 SWOT Analysis: SAP SE
FIG 30 Recent strategies and developments: SAS Institute, Inc.
FIG 31 SWOT Analysis: SAS INSTITUTE, INC.
FIG 32 SWOT Analysis: Alteryx, Inc.