The Europe Augmented Reality Packaging Market would witness market growth of 5.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Augmented Reality Packaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $35,048 Thousands by 2031. The UK market is registering a CAGR of 4.8% during (2024 - 2031). Additionally, The France market would witness a CAGR of 6.4% during (2024 - 2031).
As consumer expectations evolve, brands integrate AR into packaging for marketing, education, sustainability efforts, and user convenience. By scanning an AR-enabled package, users can access step-by-step tutorials, ingredient sourcing details, and even virtual try-ons for cosmetics and apparel. This transformation aligns with the growing trend of digital consumerism and the demand for interactive, engaging, and informative product experiences.
Several industries have recognized the potential of AR packaging and are incorporating it into their branding and marketing strategies. The food and beverage industry is leveraging AR packaging to provide nutritional information, interactive recipes, and brand storytelling. Brands like Coca-Cola and Nestlé have launched AR campaigns that allow customers to scan a product and unlock animations, promotions, or exclusive content. This not only boosts engagement but also strengthens brand loyalty.
Poland’s cosmetics industry, valued at nearly €4 billion in 2020, is the fifth-largest in the European Union, with exports contributing to 1.6% of the country’s total goods exports in 2021. As competition intensifies in the global beauty industry, Polish cosmetic brands increasingly leverage innovative packaging technologies to enhance consumer experiences and brand recognition. AR packaging enables companies to provide virtual product trials, personalized skincare recommendations, and detailed ingredient transparency through scannable labels. By integrating AR into product packaging, Polish cosmetics brands can improve customer engagement, increase online and in-store conversions, and strengthen their position in international markets. Hence, the rapid growth of Belgium’s pharmaceutical R&D and Poland’s cosmetics industry presents a strong opportunity for the market.
Free Valuable Insights: The Global Augmented Reality Packaging Market will Hit USD 513.15 Million by 2031, at a CAGR of 6.0%
Based on End Use, the market is segmented into Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use. The report also covers geographical segmentation of Augmented Reality Packaging market. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Vossle
- SmartTek Solutions.LLC
- Zappar Ltd.
- FlippAR
- THIMM Group GmbH + Co. KG
- BrandXR
- PlugXR
- The Procter & Gamble Company
Europe Augmented Reality Packaging Market Report Segmentation
By End Use
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care & Cosmetics
- Other End Use
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Augmented Reality Packaging Market, by End Use
1.4.2 Europe Augmented Reality Packaging Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe Augmented Reality Packaging Market by End Use
4.1 Europe Food & Beverages Market by Country
4.2 Europe Healthcare & Pharmaceuticals Market by Country
4.3 Europe Personal Care & Cosmetics Market by Country
4.4 Europe Other End Use Market by Country
Chapter 5. Europe Augmented Reality Packaging Market by Country
5.1 Germany Augmented Reality Packaging Market
5.1.1 Germany Augmented Reality Packaging Market by End Use
5.2 UK Augmented Reality Packaging Market
5.2.1 UK Augmented Reality Packaging Market by End Use
5.3 France Augmented Reality Packaging Market
5.3.1 France Augmented Reality Packaging Market by End Use
5.4 Russia Augmented Reality Packaging Market
5.4.1 Russia Augmented Reality Packaging Market by End Use
5.5 Spain Augmented Reality Packaging Market
5.5.1 Spain Augmented Reality Packaging Market by End Use
5.6 Italy Augmented Reality Packaging Market
5.6.1 Italy Augmented Reality Packaging Market by End Use
5.7 Rest of Europe Augmented Reality Packaging Market
5.7.1 Rest of Europe Augmented Reality Packaging Market by End Use
Chapter 6. Company Profiles
6.1 Vossle
6.1.1 Company Overview
6.2 SmartTek Solutions.LLC
6.2.1 Company Overview
6.3 Zappar Ltd.
6.3.1 Company Overview
6.4 FlippAR
6.4.1 Company Overview
6.5 THIMM Group GmbH + Co. KG
6.5.1 Company Overview
6.6 BrandXR
6.6.1 Company Overview
6.7 PlugXR
6.7.1 Company Overview
6.8 The Procter & Gamble Company
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 SWOT Analysis
TABLE 1 Europe Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 2 Europe Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 3 Europe Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 4 Europe Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 5 Europe Food & Beverages Market by Country, 2020 - 2023, USD Thousands
TABLE 6 Europe Food & Beverages Market by Country, 2024 - 2031, USD Thousands
TABLE 7 Europe Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
TABLE 8 Europe Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
TABLE 9 Europe Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
TABLE 10 Europe Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
TABLE 11 Europe Other End Use Market by Country, 2020 - 2023, USD Thousands
TABLE 12 Europe Other End Use Market by Country, 2024 - 2031, USD Thousands
TABLE 13 Europe Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
TABLE 14 Europe Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
TABLE 15 Germany Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 16 Germany Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 17 Germany Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 18 Germany Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 19 UK Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 20 UK Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 21 UK Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 22 UK Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 23 France Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 24 France Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 25 France Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 26 France Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 27 Russia Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 28 Russia Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 29 Russia Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 30 Russia Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 31 Spain Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 32 Spain Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 33 Spain Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 34 Spain Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 35 Italy Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 36 Italy Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 37 Italy Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 38 Italy Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 39 Rest of Europe Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 40 Rest of Europe Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 41 Rest of Europe Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 42 Rest of Europe Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 43 Key Information – Vossle
TABLE 44 Key Information – SmartTek Solutions.LLC
TABLE 45 Key Information – Zappar Ltd.
TABLE 46 Key Information – FlippAR
TABLE 47 Key Information – THIMM Group GmbH + Co. KG
TABLE 48 Key Information – BrandXR
TABLE 49 Key Information – PlugXR
TABLE 50 Key Information – The Procter & Gamble Company
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Augmented Reality Packaging Market, 2020 - 2031, USD Thousands
FIG 3 Key Factors Impacting Augmented Reality Packaging Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Packaging Market
FIG 5 Europe Augmented Reality Packaging Market share by End Use, 2023
FIG 6 Europe Augmented Reality Packaging Market share by End Use, 2031
FIG 7 Europe Augmented Reality Packaging Market by End Use, 2020 - 2031, USD Thousands
FIG 8 Europe Augmented Reality Packaging Market share by Country, 2023
FIG 9 Europe Augmented Reality Packaging Market share by Country, 2031
FIG 10 Europe Augmented Reality Packaging Market by Country, 2020 - 2031, USD Thousands
FIG 11 SWOT Analysis: The Procter & Gamble Company
