The Europe Baked Chips Market would witness market growth of 5.9% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 46,854.5 Tonnes, showcasing a growth of 12.3% (2020-2023).
Restaurants and cafes play a pivotal role in introducing baked chips to consumers as a healthier snacking option. As more eateries seek to offer nutritious alternatives to traditional fried snacks, these find their way onto menus as side options, appetizers, or accompaniments to main dishes. These establishments leverage the appeal of these to health-conscious diners, promoting them as a guilt-free indulgence without compromising on taste or texture. Therefore, the demand of this product by the restaurants and cafes in Germany was 2,907.67 Tonnes in 2023.
The Germany market dominated the Europe Baked Chips Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $636.2 million by 2031. The UK market is exhibiting a CAGR of 5% during (2024 - 2031). Additionally, The France market would experience a CAGR of 6.8% during (2024 - 2031).
One reason for their popularity is the variety of flavours available, catering to diverse tastes. From classic flavours like sea salt, sour cream, and onion to more adventurous options like jalapeño and buffalo, there is a baked chip flavour for everyone. For example, barbecue-flavoured chips are seasoned with a blend of spices and sauces, giving them a smoky, tangy flavour reminiscent of traditional barbecue dishes.
Another factor driving the growth of the market is the increasing demand for gluten-free and non-GMO snacks. Baked chips are often made from gluten-free ingredients and are free from genetically modified organisms (GMOs), making them a popular choice among consumers with dietary restrictions or preferences. The growing demand for gluten-free and non-GMO snacks has contributed to the increasing popularity of these chips, driving the market's growth.
In Europe, there has been a surge in innovations regarding these products as manufacturers respond to consumer demand for healthier snack options. These innovations enhance its taste, texture, and nutritional profile, making them more appealing to a wider audience. Manufacturers are exploring a variety of ingredients, such as whole grains, pulses, and vegetables, to create these products that are healthier, more flavourful, and diverse. Thus, the market will expand as these industries grow, presenting significant opportunities for regional manufacturers.
Free Valuable Insights: The Global Baked Chips Market will Hit USD 10.7 Billion by 2031, at a CAGR of 6.3%
Based on End User, the market is segmented into Household, Restaurant & Cafes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience stores, Online Retail, and Others. Based on Source, the market is segmented into Vegetables, Fruits, Cereals, Grains, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By End User (Volume, Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
By Source (Volume, Tonnes, USD Billion, 2020-2031)
By Country (Volume, Tonnes, USD Billion, 2020-2031)
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