Europe Brand Protection Software Market Size, Share & Trends Analysis Report By Deployment (Cloud-Based and On-premises), By Enterprise Size (Large Enterprises and SMEs), By Application, By End-User Industry, By Country and Growth Forecast, 2024 - 2031

The Europe Brand Protection Software Market would witness market growth of 8.8% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Brand Protection Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $305.9 million by 2031. The UK market is exhibiting a CAGR of 7.9% during (2024 - 2031). Additionally, The France market is would experience a CAGR of 9.7% during (2024 - 2031).

The software scans the Internet, including e-commerce platforms, social media, and websites, to detect the unauthorized use of brand assets such as logos and product images. It tracks the distribution of genuine products through unauthorized channels, which can undermine authorized distributors and impact pricing strategies. By identifying and mitigating the presence of fake or substandard products in the market, brand protection software ensures that customers receive genuine products, thus maintaining brand trust and loyalty.

Various factors, including the increasing prevalence of counterfeiting and piracy, the expansion of e-commerce, and the increasing recognition of the importance of intellectual property rights, influence the adoption of brand protection software. Companies are increasingly required to comply with stringent product safety and intellectual property rights regulations, and brand protection software helps businesses meet these requirements.

The rising adoption of smart manufacturing in Germany is profoundly impacting the growth of the brand protection software market. According to the International Trade Administration, the collaboration between the International Internet Consortium (IIC) and Germany’s Industry 4.0, initiated in April 2016, has set the stage for enhanced interoperability among various manufacturing systems. This development has accelerated the integration of advanced digital technologies within the German manufacturing sector, driving a significant shift towards smart manufacturing.

Moreover, 75% of German companies across various industries have already implemented digital solutions, underscoring the widespread adoption of smart technologies. This digital shift has improved operational efficiencies and exposed businesses to new vulnerabilities, including cyberattacks and counterfeit products. Brand protection software helps mitigate these risks by offering real-time monitoring and threat detection capabilities, enabling companies to swiftly identify and address potential security breaches. For German manufacturers, this is crucial in maintaining the trust and confidence of their customers, both domestically and globally. Hence, the rising smart manufacturing in Germany and the thriving BFSI sector in the UK are key drivers for the market's growth.

Free Valuable Insights: The Global Brand Protection Software Market will Hit USD 4.7 Billion by 2031, at a CAGR of 9.2%

Based on Deployment, the market is segmented into Cloud-Based and On-premises. Based on Enterprise Size, the market is segmented into Large Enterprises and SMEs. Based on Application, the market is segmented into Counterfeit Detection, Intellectual Property Protection, Phishing Detection, Domain Monitoring, and Other Application. Based on End-User Industry, the market is segmented into E-commerce, Healthcare, Finance & Banking, Manufacturing, Entertainment, and Other End-User Industry. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Wolters Kluwer N.V.
• Fortra, LLC
• Red Points
• Coresearch Inc. (Audax Group)
• Resolver Inc. (Kroll, LLC)
• Microsoft Corporation
• RUVIXX, Inc.
• BrandShield Ltd.
• Brand24 Global Inc.
• Hubstream Inc.

Europe Brand Protection Software Market Report Segmentation

By Deployment

• Cloud-Based
• On-premises

By Enterprise Size

• Large Enterprises
• SMEs

By Application

• Counterfeit Detection
• Intellectual Property Protection
• Phishing Detection
• Domain Monitoring
• Other Application

By End-User Industry

• E-commerce
• Healthcare
• Finance & Banking
• Manufacturing
• Entertainment
• Other End-User Industry

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Brand Protection Software Market, by Deployment
1.4.2 Europe Brand Protection Software Market, by Enterprise Size
1.4.3 Europe Brand Protection Software Market, by Application
1.4.4 Europe Brand Protection Software Market, by End-User Industry
1.4.5 Europe Brand Protection Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Brand Protection Software Market by Deployment
4.1 Europe Cloud-Based Market by Country
4.2 Europe On-premises Market by Country

Chapter 5. Europe Brand Protection Software Market by Enterprise Size
5.1 Europe Large Enterprises Market by Country
5.2 Europe SMEs Market by Country

Chapter 6. Europe Brand Protection Software Market by Application
6.1 Europe Counterfeit Detection Market by Country
6.2 Europe Intellectual Property Protection Market by Country
6.3 Europe Phishing Detection Market by Country
6.4 Europe Domain Monitoring Market by Country
6.5 Europe Other End-User Industry Market by Country

Chapter 7. Europe Brand Protection Software Market by End-User Industry
7.1 Europe E-commerce Market by Country
7.2 Europe Healthcare Market by Country
7.3 Europe Finance & Banking Market by Country
7.4 Europe Manufacturing Market by Country
7.5 Europe Entertainment Market by Country
7.6 Europe Other Application Market by Country

Chapter 8. Europe Brand Protection Software Market by Country
8.1 Germany Brand Protection Software Market
8.1.1 Germany Brand Protection Software Market by Deployment
8.1.2 Germany Brand Protection Software Market by Enterprise Size
8.1.3 Germany Brand Protection Software Market by Application
8.1.4 Germany Brand Protection Software Market by End-User Industry
8.2 UK Brand Protection Software Market
8.2.1 UK Brand Protection Software Market by Deployment
8.2.2 UK Brand Protection Software Market by Enterprise Size
8.2.3 UK Brand Protection Software Market by Application
8.2.4 UK Brand Protection Software Market by End-User Industry
8.3 France Brand Protection Software Market
8.3.1 France Brand Protection Software Market by Deployment
8.3.2 France Brand Protection Software Market by Enterprise Size
8.3.3 France Brand Protection Software Market by Application
8.3.4 France Brand Protection Software Market by End-User Industry
8.4 Russia Brand Protection Software Market
8.4.1 Russia Brand Protection Software Market by Deployment
8.4.2 Russia Brand Protection Software Market by Enterprise Size
8.4.3 Russia Brand Protection Software Market by Application
8.4.4 Russia Brand Protection Software Market by End-User Industry
8.5 Spain Brand Protection Software Market
8.5.1 Spain Brand Protection Software Market by Deployment
8.5.2 Spain Brand Protection Software Market by Enterprise Size
8.5.3 Spain Brand Protection Software Market by Application
8.5.4 Spain Brand Protection Software Market by End-User Industry
8.6 Italy Brand Protection Software Market
8.6.1 Italy Brand Protection Software Market by Deployment
8.6.2 Italy Brand Protection Software Market by Enterprise Size
8.6.3 Italy Brand Protection Software Market by Application
8.6.4 Italy Brand Protection Software Market by End-User Industry
8.7 Rest of Europe Brand Protection Software Market
8.7.1 Rest of Europe Brand Protection Software Market by Deployment
8.7.2 Rest of Europe Brand Protection Software Market by Enterprise Size
8.7.3 Rest of Europe Brand Protection Software Market by Application
8.7.4 Rest of Europe Brand Protection Software Market by End-User Industry

Chapter 9. Company Profiles
9.1 Wolters Kluwer N.V.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 SWOT Analysis
9.2 Fortra, LLC.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Acquisition and Mergers:
9.3 Red Points
9.3.1 Company Overview
9.4 Coresearch Inc.(Audax Group)
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Partnerships, Collaborations, and Agreements:
9.4.2.2 Product Launches and Product Expansions:
9.4.2.3 Acquisition and Mergers:
9.5 Resolver Inc. (Kroll, LLC)
9.5.1 Company Overview
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 RUVIXX, Inc.
9.7.1 Company Overview
9.8 BrandShield Ltd.
9.8.1 Company Overview
9.9 Brand24 Global Inc.
9.9.1 Company Overview
9.10. Hubstream Inc.
9.10.1 Company Overview

TABLE 1 Europe Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 2 Europe Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 3 Europe Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 4 Europe Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 5 Europe Cloud-Based Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Cloud-Based Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe On-premises Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe On-premises Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 10 Europe Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 11 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe SMEs Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe SMEs Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 16 Europe Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 17 Europe Counterfeit Detection Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Counterfeit Detection Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Intellectual Property Protection Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Intellectual Property Protection Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Phishing Detection Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Phishing Detection Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Domain Monitoring Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Domain Monitoring Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Other End-User Industry Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Other End-User Industry Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 28 Europe Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 29 Europe E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Finance & Banking Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Finance & Banking Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 37 Europe Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 40 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 41 Europe Brand Protection Software Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Brand Protection Software Market by Country, 2024 - 2031, USD Million
TABLE 43 Germany Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 44 Germany Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 45 Germany Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 46 Germany Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 47 Germany Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 48 Germany Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 49 Germany Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 50 Germany Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 51 Germany Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 52 Germany Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 53 UK Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 54 UK Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 55 UK Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 56 UK Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 57 UK Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 58 UK Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 59 UK Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 60 UK Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 61 UK Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 62 UK Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 63 France Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 64 France Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 65 France Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 66 France Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 67 France Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 68 France Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 69 France Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 70 France Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 71 France Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 72 France Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 73 Russia Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 74 Russia Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 75 Russia Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 76 Russia Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 77 Russia Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 78 Russia Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 79 Russia Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 80 Russia Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 81 Russia Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 82 Russia Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 83 Spain Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 84 Spain Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 85 Spain Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 86 Spain Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 87 Spain Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 88 Spain Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 89 Spain Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 90 Spain Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 91 Spain Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 92 Spain Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 93 Italy Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 94 Italy Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 95 Italy Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 96 Italy Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 97 Italy Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 98 Italy Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 99 Italy Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 100 Italy Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 101 Italy Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 102 Italy Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 103 Rest of Europe Brand Protection Software Market, 2020 - 2023, USD Million
TABLE 104 Rest of Europe Brand Protection Software Market, 2024 - 2031, USD Million
TABLE 105 Rest of Europe Brand Protection Software Market by Deployment, 2020 - 2023, USD Million
TABLE 106 Rest of Europe Brand Protection Software Market by Deployment, 2024 - 2031, USD Million
TABLE 107 Rest of Europe Brand Protection Software Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 108 Rest of Europe Brand Protection Software Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 109 Rest of Europe Brand Protection Software Market by Application, 2020 - 2023, USD Million
TABLE 110 Rest of Europe Brand Protection Software Market by Application, 2024 - 2031, USD Million
TABLE 111 Rest of Europe Brand Protection Software Market by End-User Industry, 2020 - 2023, USD Million
TABLE 112 Rest of Europe Brand Protection Software Market by End-User Industry, 2024 - 2031, USD Million
TABLE 113 Key information – Wolters Kluwer N.V.
TABLE 114 Key Information – Fortra, LLC.
TABLE 115 Key Information – Red Points
TABLE 116 Key Information – Coresearch Inc.
TABLE 117 Key Information – Resolver, INc.
TABLE 118 Key Information – Microsoft Corporation
TABLE 119 Key Information – RUVIXX, Inc.
TABLE 120 Key Information – BrandShield Ltd.
TABLE 121 Key Information – Brand24 Global Inc.
TABLE 122 Key Information – Hubstream Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Brand Protection Software Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Brand Protection Software Market
FIG 4 Porter’s Five Forces Analysis – Brand Protection Software Market
FIG 5 Europe Brand Protection Software Market share by Deployment, 2023
FIG 6 Europe Brand Protection Software Market share by Deployment, 2031
FIG 7 Europe Brand Protection Software Market by Deployment, 2020 - 2031, USD Million
FIG 8 Europe Brand Protection Software Market share by Enterprise Size, 2023
FIG 9 Europe Brand Protection Software Market share by Enterprise Size, 2031
FIG 10 Europe Brand Protection Software Market by Enterprise Size, 2020 - 2031, USD Million
FIG 11 Europe Brand Protection Software Market share by Application, 2023
FIG 12 Europe Brand Protection Software Market share by Application, 2031
FIG 13 Europe Brand Protection Software Market by Application, 2020 - 2031, USD Million
FIG 14 Europe Brand Protection Software Market share by End-User Industry, 2023
FIG 15 Europe Brand Protection Software Market share by End-User Industry, 2031
FIG 16 Europe Brand Protection Software Market by End-User Industry, 2020 - 2031, USD Million
FIG 17 Europe Brand Protection Software Market share by Country, 2023
FIG 18 Europe Brand Protection Software Market share by Country, 2031
FIG 19 Europe Brand Protection Software Market by Country, 2020 - 2031, USD Million
FIG 20 SWOT Analysis: Wolters Kluwer N.V.
FIG 21 Recent strategies and developments: Coresearch Inc.
FIG 22 SWOT Analysis: Microsoft Corporation