The Europe Broccoli Powder Market would witness market growth of 10.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 147.22 tonnes, showcasing a growth of 9.1% (2020-2024).
Organic broccoli powder is gaining popularity due to its rich nutritional profile, being packed with antioxidants, vitamins (A, C, K), fiber, and minerals. It's commonly used in smoothies, supplements, and health foods, offering a convenient way to boost immunity and support digestion. As a pesticide-free and GMO-free option, organic broccoli powder appeals to health-conscious consumers seeking clean, natural products. Thus, in Germany, 4.58 tonnes of organic broccoli powder was utilized in 2023.
The Germany market dominated the Europe Broccoli Powder Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,532.1 Thousands by 2031. The UK market is exhibiting a CAGR of 9.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11.5% during (2024 - 2031).
The growing awareness of the benefits cruciferous vegetables, such as broccoli, have on one's health is one of the key drivers that is driving the market for broccoli powder. The high content of antioxidants, particularly sulforaphane, in broccoli is widely recognized for its potent health-promoting properties, which include its ability to support heart health, aid digestion, and provide protection against specific types of cancer. As scientific research highlights these benefits, more consumers are looking for convenient ways to incorporate broccoli into their diets, especially in cases where fresh broccoli may not be easily accessible. Broccoli powder solves this problem, providing the same nutritional benefits in a more versatile and long-lasting form.
The rise of the health-conscious consumer is another key factor propelling the growth of the broccoli powder market. In recent years, there has been a notable shift in consumer behavior, with more individuals seeking to adopt healthier lifestyles and make informed food choices. As the incidence of lifestyle-related disorders, such as obesity, diabetes, and cardiovascular ailments, continues to rise, individuals have been compelled to take a more proactive approach to their own health.
In Italy, the demand for broccoli powder is driven by the country’s focus on healthy living and the versatility of incorporating nutrient-dense ingredients into traditional Italian dishes. The Italian Ministry of Agricultural, Food, and Forestry Policies (MIPAAF) emphasizes the growing trend toward adding more vegetables to Mediterranean diets, and broccoli powder serves as a convenient way to enrich popular meals like pasta, sauces, and soups.
The ease of using powdered broccoli helps Italian consumers add essential nutrients to their diet without altering the flavors or authenticity of their cuisine. Additionally, Italy’s commitment to reducing food waste, supported by initiatives from the Italian Ministry for the Environment, Land, and Sea, aligns with the long shelf life and minimal waste associated with broccoli powder. As such, the European broccoli powder market is well-positioned to thrive by catering to consumer health trends and embracing sustainability.
Free Valuable Insights: The Global Broccoli Powder Market will Hit USD 106.8 Million by 2031, at a CAGR of 10.8%
Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into B2B and B2C. Based on Application, the market is segmented into Food & Beverages, Nutritional Supplements, Cosmetics, Animal Feed, and Other Applications. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Nature (Volume, Tonnes, USD Million, 2020-2031)
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
By Application (Volume, Tonnes, USD Million, 2020-2031)
By Country (Volume, Tonnes, USD Million, 2020-2031)
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