The Europe Content Analytics Market would witness market growth of 18.0% CAGR during the forecast period (2022-2028).
Automated marketing software is being used more and more by content providers to track consumer behaviour and send pertinent messages. Market participants have been creating cutting-edge goods with cutting-edge features like machine learning algorithms, cloud infrastructure, etc., that address individual user requirements.
The need for content analytics solutions has also increased as organisations use predictive data models in decision-making more frequently. The market growth in the anticipated period is anticipated to be boosted by the rising adoption of content analytics solutions for a variety of applications, including text- and speech-based business intelligence.
Due to the increasing usage of social media channels for marketing and customer outreach, social media analytics is predicted to play a major part in the expansion of the market for content analytics throughout the forecast period. A substantial portion of the global content analytics market is also expected to be dominated by national security systems due to the growing threat of terrorism, as well as terrorist organisations' increased reliance on social media and other technological advancements in the communication space.
Big data analytics, however, can provide a number of difficulties for policymakers. Other big data-related challenges are anticipated to make an appearance on the European Union policy agenda, even if preserving privacy and personal data has undoubtedly garnered the most attention. The creation of a new digital divide that runs the risk of marginalising those who do not use information and communication technologies extensively is one of these. Other issues include data localization specifications that may unjustifiably impede the "free flow of data," a labour shortage of skilled data workers, and managers who are data-aware. Therefore, increasing big data adoption increases the need for content analytics in the region, which in turn fuels the expansion of the regional content analytics market.
The Germany market dominated the Europe Content Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,086 million by 2028. The UK market is anticipated to grow at a CAGR of 17% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 18.8% during (2022 - 2028).
Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, Government, BFSI, Healthcare, Media & Entertainment, Travel & Hospitality and Others. Based on Application, the market is segmented into Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Content Analytics Market will Hit $16.4 Billion by 2028, at a CAGR of 18.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, SAP SE, OpenText Corporation, IBM Corporation, Microsoft Corporation, Qualtrics International Inc. (Clarabridge, Inc.), NICE Ltd., Verint Systems, Inc., Adobe, Inc., and SAS Institute, Inc.
By Deployment
By Vertical
By Application
By Country
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