The Europe Content Analytics Market would witness market growth of 18.0% CAGR during the forecast period (2022-2028).
Automated marketing software is being used more and more by content providers to track consumer behaviour and send pertinent messages. Market participants have been creating cutting-edge goods with cutting-edge features like machine learning algorithms, cloud infrastructure, etc., that address individual user requirements.
The need for content analytics solutions has also increased as organisations use predictive data models in decision-making more frequently. The market growth in the anticipated period is anticipated to be boosted by the rising adoption of content analytics solutions for a variety of applications, including text- and speech-based business intelligence.
Due to the increasing usage of social media channels for marketing and customer outreach, social media analytics is predicted to play a major part in the expansion of the market for content analytics throughout the forecast period. A substantial portion of the global content analytics market is also expected to be dominated by national security systems due to the growing threat of terrorism, as well as terrorist organisations' increased reliance on social media and other technological advancements in the communication space.
Big data analytics, however, can provide a number of difficulties for policymakers. Other big data-related challenges are anticipated to make an appearance on the European Union policy agenda, even if preserving privacy and personal data has undoubtedly garnered the most attention. The creation of a new digital divide that runs the risk of marginalising those who do not use information and communication technologies extensively is one of these. Other issues include data localization specifications that may unjustifiably impede the "free flow of data," a labour shortage of skilled data workers, and managers who are data-aware. Therefore, increasing big data adoption increases the need for content analytics in the region, which in turn fuels the expansion of the regional content analytics market.
The Germany market dominated the Europe Content Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,086 million by 2028. The UK market is anticipated to grow at a CAGR of 17% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 18.8% during (2022 - 2028).
Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, Government, BFSI, Healthcare, Media & Entertainment, Travel & Hospitality and Others. Based on Application, the market is segmented into Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Content Analytics Market will Hit $16.4 Billion by 2028, at a CAGR of 18.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, SAP SE, OpenText Corporation, IBM Corporation, Microsoft Corporation, Qualtrics International Inc. (Clarabridge, Inc.), NICE Ltd., Verint Systems, Inc., Adobe, Inc., and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Deployment
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- Government
- BFSI
- Healthcare
- Media & Entertainment
- Travel & Hospitality
- Others
By Application
- Text Analytics
- Social Media Analytics
- Web Analytics
- Speech Analytics
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Oracle Corporation
- SAP SE
- OpenText Corporation
- IBM Corporation
- Microsoft Corporation
- Qualtrics International Inc. (Clarabridge, Inc.)
- NICE Ltd.
- Verint Systems, Inc.
- Adobe, Inc.
- SAS Institute, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Content Analytics Market, by Deployment
1.4.2 Europe Content Analytics Market, by Vertical
1.4.3 Europe Content Analytics Market, by Application
1.4.4 Europe Content Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Apr – 2022, Nov) Leading Players
Chapter 4. Europe Content Analytics Market by Deployment
4.1 Europe Cloud Market by Country
4.2 Europe On-Premises Market by Country
Chapter 5. Europe Content Analytics Market by Vertical
5.1 Europe Retail & Consumer Goods Market by Country
5.2 Europe IT & Telecom Market by Country
5.3 Europe Government Market by Country
5.4 Europe BFSI Market by Country
5.5 Europe Healthcare Market by Country
5.6 Europe Media & Entertainment Market by Country
5.7 Europe Travel & Hospitality Market by Country
5.8 Europe Others Market by Country
Chapter 6. Europe Content Analytics Market by Application
6.1 Europe Text Analytics Market by Country
6.2 Europe Social Media Analytics Market by Country
6.3 Europe Web Analytics Market by Country
6.4 Europe Speech Analytics Market by Country
6.5 Europe Others Market by Country
Chapter 7. Europe Content Analytics Market by Country
7.1 Germany Content Analytics Market
7.1.1 Germany Content Analytics Market by Deployment
7.1.2 Germany Content Analytics Market by Vertical
7.1.3 Germany Content Analytics Market by Application
7.2 UK Content Analytics Market
7.2.1 UK Content Analytics Market by Deployment
7.2.2 UK Content Analytics Market by Vertical
7.2.3 UK Content Analytics Market by Application
7.3 France Content Analytics Market
7.3.1 France Content Analytics Market by Deployment
7.3.2 France Content Analytics Market by Vertical
7.3.3 France Content Analytics Market by Application
7.4 Russia Content Analytics Market
7.4.1 Russia Content Analytics Market by Deployment
7.4.2 Russia Content Analytics Market by Vertical
7.4.3 Russia Content Analytics Market by Application
7.5 Spain Content Analytics Market
7.5.1 Spain Content Analytics Market by Deployment
7.5.2 Spain Content Analytics Market by Vertical
7.5.3 Spain Content Analytics Market by Application
7.6 Italy Content Analytics Market
7.6.1 Italy Content Analytics Market by Deployment
7.6.2 Italy Content Analytics Market by Vertical
7.6.3 Italy Content Analytics Market by Application
7.7 Rest of Europe Content Analytics Market
7.7.1 Rest of Europe Content Analytics Market by Deployment
7.7.2 Rest of Europe Content Analytics Market by Vertical
7.7.3 Rest of Europe Content Analytics Market by Application
Chapter 8. Company Profiles
8.1 Oracle Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 SAP SE
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 OpenText Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product Type and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 IBM Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional & Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Microsoft Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Qualtrics International Inc. (Clarabridge, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.7 NICE Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.8 Verint Systems, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research and Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.5.2 Acquisition and Mergers:
8.10. SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.10.2.2 Acquisition and Mergers:
TABLE 1 Europe Content Analytics Market, 2018 - 2021, USD Million
TABLE 2 Europe Content Analytics Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Content Analytics Market
TABLE 4 Product Launches And Product Expansions– Content Analytics Market
TABLE 5 Acquisition and Mergers– Content Analytics Market
TABLE 6 Europe Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 7 Europe Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 8 Europe Cloud Market by Country, 2018 - 2021, USD Million
TABLE 9 Europe Cloud Market by Country, 2022 - 2028, USD Million
TABLE 10 Europe On-Premises Market by Country, 2018 - 2021, USD Million
TABLE 11 Europe On-Premises Market by Country, 2022 - 2028, USD Million
TABLE 12 Europe Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 13 Europe Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 14 Europe Retail & Consumer Goods Market by Country, 2018 - 2021, USD Million
TABLE 15 Europe Retail & Consumer Goods Market by Country, 2022 - 2028, USD Million
TABLE 16 Europe IT & Telecom Market by Country, 2018 - 2021, USD Million
TABLE 17 Europe IT & Telecom Market by Country, 2022 - 2028, USD Million
TABLE 18 Europe Government Market by Country, 2018 - 2021, USD Million
TABLE 19 Europe Government Market by Country, 2022 - 2028, USD Million
TABLE 20 Europe BFSI Market by Country, 2018 - 2021, USD Million
TABLE 21 Europe BFSI Market by Country, 2022 - 2028, USD Million
TABLE 22 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 23 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 24 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 25 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 26 Europe Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 27 Europe Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 28 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 29 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 30 Europe Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 31 Europe Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 32 Europe Text Analytics Market by Country, 2018 - 2021, USD Million
TABLE 33 Europe Text Analytics Market by Country, 2022 - 2028, USD Million
TABLE 34 Europe Social Media Analytics Market by Country, 2018 - 2021, USD Million
TABLE 35 Europe Social Media Analytics Market by Country, 2022 - 2028, USD Million
TABLE 36 Europe Web Analytics Market by Country, 2018 - 2021, USD Million
TABLE 37 Europe Web Analytics Market by Country, 2022 - 2028, USD Million
TABLE 38 Europe Speech Analytics Market by Country, 2018 - 2021, USD Million
TABLE 39 Europe Speech Analytics Market by Country, 2022 - 2028, USD Million
TABLE 40 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 41 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 42 Europe Content Analytics Market by Country, 2018 - 2021, USD Million
TABLE 43 Europe Content Analytics Market by Country, 2022 - 2028, USD Million
TABLE 44 Germany Content Analytics Market, 2018 - 2021, USD Million
TABLE 45 Germany Content Analytics Market, 2022 - 2028, USD Million
TABLE 46 Germany Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 47 Germany Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 48 Germany Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 49 Germany Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 50 Germany Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 51 Germany Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 52 UK Content Analytics Market, 2018 - 2021, USD Million
TABLE 53 UK Content Analytics Market, 2022 - 2028, USD Million
TABLE 54 UK Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 55 UK Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 56 UK Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 57 UK Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 58 UK Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 59 UK Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 60 France Content Analytics Market, 2018 - 2021, USD Million
TABLE 61 France Content Analytics Market, 2022 - 2028, USD Million
TABLE 62 France Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 63 France Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 64 France Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 65 France Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 66 France Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 67 France Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 68 Russia Content Analytics Market, 2018 - 2021, USD Million
TABLE 69 Russia Content Analytics Market, 2022 - 2028, USD Million
TABLE 70 Russia Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 71 Russia Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 72 Russia Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 73 Russia Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 74 Russia Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 75 Russia Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 76 Spain Content Analytics Market, 2018 - 2021, USD Million
TABLE 77 Spain Content Analytics Market, 2022 - 2028, USD Million
TABLE 78 Spain Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 79 Spain Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 80 Spain Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 81 Spain Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 82 Spain Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 83 Spain Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 84 Italy Content Analytics Market, 2018 - 2021, USD Million
TABLE 85 Italy Content Analytics Market, 2022 - 2028, USD Million
TABLE 86 Italy Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 87 Italy Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 88 Italy Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 89 Italy Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 90 Italy Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 91 Italy Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 92 Rest of Europe Content Analytics Market, 2018 - 2021, USD Million
TABLE 93 Rest of Europe Content Analytics Market, 2022 - 2028, USD Million
TABLE 94 Rest of Europe Content Analytics Market by Deployment, 2018 - 2021, USD Million
TABLE 95 Rest of Europe Content Analytics Market by Deployment, 2022 - 2028, USD Million
TABLE 96 Rest of Europe Content Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 97 Rest of Europe Content Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 98 Rest of Europe Content Analytics Market by Application, 2018 - 2021, USD Million
TABLE 99 Rest of Europe Content Analytics Market by Application, 2022 - 2028, USD Million
TABLE 100 Key Information – Oracle Corporation
TABLE 101 Key Information – SAP SE
TABLE 102 Key Information – OpenText Corporation
TABLE 103 Key information – IBM Corporation
TABLE 104 key information – Microsoft Corporation
TABLE 105 Key Information – Qualtrics International Inc.
TABLE 106 key information – NICE Ltd.
TABLE 107 Key information –Verint Systems, Inc.
TABLE 108 Key Information – Adobe, Inc.
TABLE 109 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Market Share Analysis, 2021
FIG 4 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 5 Key Strategic Move: (Product Launches and Product Expansions: 2019, Apr – 2022, Nov) Leading Players
FIG 6 Recent strategies and developments: Oracle Corporation
FIG 7 SWOT analysis: Oracle Corporation
FIG 8 SWOT Analysis: SAP SE
FIG 9 Swot analysis: OpenText Corporation
FIG 10 Swot analysis: IBM Corporation
FIG 11 SWOT Analysis: Microsoft Corporation
FIG 12 Recent strategies and developments: Adobe Inc.
FIG 13 Recent strategies and developments: SAS Institute Inc.