The Europe Demand Side Platform Market would witness market growth of 24.4% CAGR during the forecast period (2023-2030).
Demand for demand-side platforms is rising as they help advertisers with activities like buying inventory and streamlining the media buying process from many sources. The market is expanding quickly as the size of the digital market expands significantly. It is becoming simpler for users to choose DSP because of its benefits, including real-time bidding, easy management, and improved campaign reporting. In addition, the media industry's expanding need to manage and enhance data exchange accounts with a single interface is the main reason propelling the market's expansion.
High-impact display ads are most frequently used in the video medium. Marketers are introducing automated video ads buying in demand side platforms for distributing digital video advertising. This boosts audience participation on social & digital channels, provides customer reach with a new medium, and aids audience knowledge. Additionally, demand-side platform providers that wish to target freshly captive audiences have an unprecedented opportunity owing to home entertainment and mobile gaming in all of its forms. Marketers use demand-side advertising networks for gaming. The landscape for mobile gaming has evolved into a chance for advertisers to concentrate on digital ad spending.
The advertising landscape in Europe has recently undergone a significant digital transformation. Companies across the continent now focus on digital channels and platforms due to expanding internet penetration rates and the growing demand for online media content. The United Kingdom, one of the top three countries and the largest digital advertising sector in Europe, is a pioneer of this movement. Although Western Europe is undoubtedly advancing, the future of Europe's advertising environment will probably be digital.
According to the United Kingdom’s Government, the price of goods and services across the economy is affected by digital advertising expenses, estimated to be roughly £14 billion in the UK in 2019 or £500 per household. Furthermore, Facebook and Google accounted for about 80% of this expense. Nearly half of these revenues—£7 billion—were from search advertising, while more than £5 billion was spent on displays.
The Germany market dominated the Europe Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,362.4 million by 2030. The UK market is registering a CAGR of 23.3% during (2023 - 2030). Additionally, The France market would witness a CAGR of 25.3% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Demand Side Platform Market is Projected to reach USD 110 Billion by 2030, at a CAGR of 24.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Demand Side Platform Market, by Channel
1.4.2 Europe Demand Side Platform Market, by Type
1.4.3 Europe Demand Side Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in Demand Side Platform Market
Chapter 5. Europe Demand Side Platform Market by Channel
5.1 Europe Video Market by Country
5.2 Europe Display Market by Country
5.3 Europe Mobile Market by Country
5.4 Europe Others Market by Country
Chapter 6. Europe Demand Side Platform Market by Type
6.1 Europe Full/Managed Service Market by Country
6.2 Europe Self Service Market by Country
Chapter 7. Europe Demand Side Platform Market by Country
7.1 Germany Demand Side Platform Market
7.1.1 Germany Demand Side Platform Market by Channel
7.1.2 Germany Demand Side Platform Market by Type
7.2 UK Demand Side Platform Market
7.2.1 UK Demand Side Platform Market by Channel
7.2.2 UK Demand Side Platform Market by Type
7.3 France Demand Side Platform Market
7.3.1 France Demand Side Platform Market by Channel
7.3.2 France Demand Side Platform Market by Type
7.4 Russia Demand Side Platform Market
7.4.1 Russia Demand Side Platform Market by Channel
7.4.2 Russia Demand Side Platform Market by Type
7.5 Spain Demand Side Platform Market
7.5.1 Spain Demand Side Platform Market by Channel
7.5.2 Spain Demand Side Platform Market by Type
7.6 Italy Demand Side Platform Market
7.6.1 Italy Demand Side Platform Market by Channel
7.6.2 Italy Demand Side Platform Market by Type
7.7 Rest of Europe Demand Side Platform Market
7.7.1 Rest of Europe Demand Side Platform Market by Channel
7.7.2 Rest of Europe Demand Side Platform Market by Type
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Amazon.com, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 SWOT Analysis
8.3 Adobe, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 The TradeDesk, Inc
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Recent strategies and developments:
8.4.3.1 Partnerships, Collaborations, and Agreements:
8.4.3.2 Product Launches and Product Expansions:
8.4.4 SWOT Analysis
8.5 MediaMath Inc.
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Partnerships, Collaborations, and Agreements:
8.5.3 SWOT Analysis
8.6 Adform
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Products and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Microsoft Corporation (Xandr)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 SmartyAds
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Partnerships, Collaborations, and Agreements:
8.8.3 SWOT Analysis
8.9 Gourmet Ads
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Basis Technologies
8.10.1 Company Overview
TABLE 1 Europe Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 2 Europe Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 3 Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 4 Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 5 Europe Video Market by Country, 2019 - 2022, USD Million
TABLE 6 Europe Video Market by Country, 2023 - 2030, USD Million
TABLE 7 Europe Display Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Display Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Mobile Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Mobile Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 14 Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 15 Europe Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Self Service Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Self Service Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 21 Germany Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 22 Germany Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 23 Germany Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 24 Germany Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 25 Germany Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 26 Germany Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 27 UK Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 28 UK Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 29 UK Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 30 UK Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 31 UK Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 32 UK Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 33 France Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 34 France Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 35 France Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 36 France Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 37 France Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 38 France Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 39 Russia Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 40 Russia Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 41 Russia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 42 Russia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 43 Russia Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 44 Russia Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 45 Spain Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 46 Spain Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 47 Spain Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 48 Spain Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 49 Spain Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 50 Spain Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 51 Italy Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 52 Italy Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 53 Italy Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 54 Italy Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 55 Italy Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 56 Italy Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 57 Rest of Europe Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 58 Rest of Europe Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 59 Rest of Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 60 Rest of Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 61 Rest of Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 62 Rest of Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 63 Key Information – Google LLC
TABLE 64 Key Information – Amazon.com, Inc.
TABLE 65 Key Information – Adobe, Inc.
TABLE 66 Key Information – The TradeDesk, Inc
TABLE 67 Key Information – MediaMath Inc.
TABLE 68 Key Information – Adform
TABLE 69 key information – Microsoft Corporation
TABLE 70 Key Information – SmartyAds
TABLE 71 Key Information – Gourmet Ads
TABLE 72 Key Information – Basis Technologies
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Demand Side Platform Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Market
FIG 4 Porter’s Five Forces Analysis – Demand side platform Market
FIG 5 Europe Demand Side Platform Market share by Channel, 2022
FIG 6 Europe Demand Side Platform Market share by Channel, 2030
FIG 7 Europe Demand Side Platform Market by Channel, 2019 - 2030, USD Million
FIG 8 Europe Demand Side Platform Market share by Type, 2022
FIG 9 Europe Demand Side Platform Market share by Type, 2030
FIG 10 Europe Demand Side Platform Market by Type, 2019 - 2030, USD Million
FIG 11 Europe Demand Side Platform Market share by Country, 2022
FIG 12 Europe Demand Side Platform Market share by Country, 2030
FIG 13 Europe Demand Side Platform Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 SWOT analysis: Amazon.com, Inc.
FIG 16 SWOT Analysis: Adobe, Inc.
FIG 17 SWOT analysis: The TradeDesk, Inc.
FIG 18 SWOT analysis: MediaMath Inc.
FIG 19 Recent strategies and developments: Adform
FIG 20 SWOT analysis: Adform
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: SmartyAds
FIG 23 SWOT Analysis: SmartyAds