The Europe Digitally Printed Wallpaper Market would witness market growth of 20.9% CAGR during the forecast period (2021-2027).
One of the key trends of the market is an increase in the production of wallpapers with improved durability and beauty. When compared to interior paint, wallpaper improves the visual appeal of walls and is less expensive. The rising need for greater aesthetics, particularly in residential buildings, will boost the market growth. When compared to traditional paintings, the durability of digitally printed wallpaper is substantially higher. Vinyl-based wallpapers, for example, are stain-resistant, easy to maintain, and long-lasting.
Additionally, the increased use of personal images as wallpaper to beautify homes is likely to drive the worldwide digitally printed wallpaper market growth over the forecast period. In the near future, the expanding luxury house market and increased focus on interior decoration would create new growth avenues for the industry players during the forecasting period.
Germany, France, Russia, the United Kingdom, and Italy are among Europe's largest countries. The construction industry is an important part of the European Union's (EU) economy, accounting for 9% of GDP (as per the European Commission). In addition, western European countries are technologically sophisticated and urbanized; Eastern European countries, on the other hand, are gradually urbanizing their cities. Moreover, the construction business in the region is developing due to increased demand for commercial infrastructures like offices, hotels, malls, resorts, and airports. The demand for printed wallpapers is directly proportional to the size of the building sector.
In 2017, the United Kingdom had 27.2 million households. Since 2007, the number of households has increased by 6%, almost in line with the growth in the UK population. Moreover, Off-site construction has also been popular in the country, especially in urban areas. Since 2013, the number of homeowners who have chosen to upgrade their houses rather than move has increased fivefold, according to Hiscox.
The Germany market dominated the Europe Digitally Printed Wallpaper Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $679.1 million by 2027. The UK market is experiencing a CAGR of 20% during (2021 - 2027). Additionally, The France market would witness a CAGR of 21.8% during (2021 - 2027).
Based on Printing Technology, the market is segmented into Inkjet and Electrophotography. Based on Substrate, the market is segmented into Vinyl, Paper, Nonwoven, and Others. Based on End User, the market is segmented into Non-residential, Residential, and Automotive & Transportation. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Digitally Printed Wallpaper Market Size will Hit $9.9 Billion by 2027, at a CAGR of 21.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include A.S. Création Tapeten AG, 4Walls, Muraspec Group, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, Graham and Brown Ltd., Astek, Inc., Great Wall Custom Coverings, The Printed Wallpaper Company, John Mark ltd., and Marshalls.
By Printing Technology
By Substrate
By End User
By Country
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