The Europe Email Marketing Software Market would witness market growth of 10.4% CAGR during the forecast period (2022-2028).
Social media may be efficient at generating leads; however, emails are still more successful at keeping customers' attention and boosting conversion rates. Direct marketing is regarded as the most effective method of reaching a specific audience.
This is because when a message is provided to a target audience via email as opposed to a social media post, there is a higher probability that they will pay close attention to it. Additionally, emails enable user to personalize each communication, connecting with your target audience and encouraging them to learn more about offerings.
The most popular email marketing tool is direct sales, which uses emails for advertising deals. It typically comes with a product catalog similar to those printed and mailed-out catalogs. Either a purchased list or a mailing list can get the emails.
Due to increased marketing expenditure by most regional end-user sectors and escalating social media adoption, Europe's market for marketing automation software is projected to expand significantly. Some of the key drivers include the expanding use of SaaS cloud services, rising demand for data integration services, and growing 5G network coverage.
The Germany market dominated the Europe Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $149.9 million by 2028.The UK market is anticipated to grow at a CAGR of 9.5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 11.2% during (2022 - 2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Email Marketing Software Market will Hit $2.2 Billion by 2028, at a CAGR of 10.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
Market Segments Covered in the Report:
By Vertical
- Retail & Consumer Goods
- Healthcare
- IT & Telecom
- Travel & Transportation
- Media & Entertainment
- BFSI
- Education
- Others
By Channel
- Business To Business
- Business To Customers
By Deployment Model
By Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting & Analytics
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
TABLE 1 Europe Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 2 Europe Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 3 Europe Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 4 Europe Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 5 Europe Retail & Consumer Goods Market by Country, 2018 - 2021, USD Million
TABLE 6 Europe Retail & Consumer Goods Market by Country, 2022 - 2028, USD Million
TABLE 7 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 8 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 9 Europe IT & Telecom Market by Country, 2018 - 2021, USD Million
TABLE 10 Europe IT & Telecom Market by Country, 2022 - 2028, USD Million
TABLE 11 Europe Travel & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 12 Europe Travel & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 13 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 14 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 15 Europe BFSI Market by Country, 2018 - 2021, USD Million
TABLE 16 Europe BFSI Market by Country, 2022 - 2028, USD Million
TABLE 17 Europe Education Market by Country, 2018 - 2021, USD Million
TABLE 18 Europe Education Market by Country, 2022 - 2028, USD Million
TABLE 19 Europe Other Vertical Market by Country, 2018 - 2021, USD Million
TABLE 20 Europe Other Vertical Market by Country, 2022 - 2028, USD Million
TABLE 21 Europe Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 22 Europe Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 23 Europe Business To Business Market by Country, 2018 - 2021, USD Million
TABLE 24 Europe Business To Business Market by Country, 2022 - 2028, USD Million
TABLE 25 Europe Business To Customers Market by Country, 2018 - 2021, USD Million
TABLE 26 Europe Business To Customers Market by Country, 2022 - 2028, USD Million
TABLE 27 Europe Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 28 Europe Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 29 Europe Cloud Market by Country, 2018 - 2021, USD Million
TABLE 30 Europe Cloud Market by Country, 2022 - 2028, USD Million
TABLE 31 Europe On-premise Market by Country, 2018 - 2021, USD Million
TABLE 32 Europe On-premise Market by Country, 2022 - 2028, USD Million
TABLE 33 Europe Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 34 Europe Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 35 Europe Email Lead Generation Market by Country, 2018 - 2021, USD Million
TABLE 36 Europe Email Lead Generation Market by Country, 2022 - 2028, USD Million
TABLE 37 Europe Sales Reporting Market by Country, 2018 - 2021, USD Million
TABLE 38 Europe Sales Reporting Market by Country, 2022 - 2028, USD Million
TABLE 39 Europe Customer Management Market by Country, 2018 - 2021, USD Million
TABLE 40 Europe Customer Management Market by Country, 2022 - 2028, USD Million
TABLE 41 Europe Template Management Market by Country, 2018 - 2021, USD Million
TABLE 42 Europe Template Management Market by Country, 2022 - 2028, USD Million
TABLE 43 Europe Reporting & Analytics Market by Country, 2018 - 2021, USD Million
TABLE 44 Europe Reporting & Analytics Market by Country, 2022 - 2028, USD Million
TABLE 45 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 46 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 47 Europe Email Marketing Software Market by Country, 2018 - 2021, USD Million
TABLE 48 Europe Email Marketing Software Market by Country, 2022 - 2028, USD Million
TABLE 49 Germany Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 50 Germany Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 51 Germany Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 52 Germany Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 53 Germany Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 54 Germany Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 55 Germany Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 56 Germany Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 57 Germany Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 58 Germany Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 59 UK Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 60 UK Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 61 UK Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 62 UK Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 63 UK Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 64 UK Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 65 UK Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 66 UK Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 67 UK Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 68 UK Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 69 France Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 70 France Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 71 France Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 72 France Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 73 France Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 74 France Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 75 France Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 76 France Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 77 France Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 78 France Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 79 Russia Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 80 Russia Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 81 Russia Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 82 Russia Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 83 Russia Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 84 Russia Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 85 Russia Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 86 Russia Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 87 Russia Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 88 Russia Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 89 Spain Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 90 Spain Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 91 Spain Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 92 Spain Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 93 Spain Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 94 Spain Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 95 Spain Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 96 Spain Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 97 Spain Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 98 Spain Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 99 Italy Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 100 Italy Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 101 Italy Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 102 Italy Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 103 Italy Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 104 Italy Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 105 Italy Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 106 Italy Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 107 Italy Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 108 Italy Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 109 Rest of Europe Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 110 Rest of Europe Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 111 Rest of Europe Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 112 Rest of Europe Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 113 Rest of Europe Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 114 Rest of Europe Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 115 Rest of Europe Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 116 Rest of Europe Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 117 Rest of Europe Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 118 Rest of Europe Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 119 Key Information –Salesforce.com, Inc.
TABLE 120 Key Information – Intuit Inc.
TABLE 121 Key Information – HubSpot, Inc.
TABLE 122 Key Information – Benchmark Internet Group, LLC
TABLE 123 Key Information – Campaign Monitor
TABLE 124 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 125 Key Information – ConvertKit LLC
TABLE 126 Key Information – AWeber Systems, Inc.
TABLE 127 Key Information – Jivox Corporation
TABLE 128 Key Information – Martal Group
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: Salesforce.com Inc.
FIG 3 Recent strategies and developments: CM Group