The Europe Erotic Lingerie Market would witness market growth of 4.9% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 176,039.65 thousand units, showcasing a growth of 18.6% (2020-2023).
Synthetic-based lingerie has gained prominence due to its affordability, durability, and versatility. These garments, often made from materials like polyester, nylon, or spandex, offer a wide range of styles and designs while maintaining a budget-friendly price point. The primary uses of synthetic lingerie include enhancing personal allure, boosting confidence, and adding a playful element to intimate moments. The advantages of synthetic fabrics lie in their ease of care, resistance to wrinkling, and elasticity, which ensures a flattering fit for various body types. Thus, the Germany market registered 15,264.93 thousand units of volume in 2023.
The Germany market dominated the Europe Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,069.2 million by 2031. The UK market is exhibiting a CAGR of 3.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.7% during (2024 - 2031).
High-end fashion designers occasionally incorporate elements of this lingerie into their collections. These pieces blur the line between innerwear and outerwear, showcasing intricate designs, luxurious fabrics, and provocative styles on fashion runways. This integration highlights the fashion-forward nature of this lingerie as a statement of confidence and boldness. This lingerie is often used in role-playing scenarios and cosplay. It allows individuals to embody different characters or fantasies, whether inspired by pop culture, historical figures, or personal imagination. This application adds a playful and adventurous element to intimate relationships.
Wearing lingerie can be a form of self-expression and body positivity. It encourages individuals to embrace their sensuality, celebrate their bodies, and feel physically secure. The diverse range of styles and sizes encourages inclusivity and caters to different preferences and body types. Beyond its external uses, erotic lingerie can also have a profound internal impact. For many individuals, wearing erotic lingerie is a personal ritual that boosts self-confidence, fosters self-love, and encourages a positive body image. It enables individuals to investigate and articulate their sexuality in a manner that is both liberating and empowering.
The buzz of Paris and Milan Fashion Weeks generates excitement among consumers, sparking interest and demand for exclusive, limited-edition lingerie pieces. This heightened consumer engagement translates into increased sales and brand loyalty for European lingerie labels featured prominently during these prestigious fashion events. Following a successful debut at Paris Fashion Week, a European lingerie brand experiences a surge in online orders and inquiries from consumers eager to purchase the showcased collection, highlighting the direct impact of fashion week exposure on consumer behavior. Thus, the prevalence of fashion weeks and events propels the market’s growth.
Free Valuable Insights: The Global Erotic Lingerie Market will Hit USD37 Billion by 2031, at a CAGR of 5.3%
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Europe Erotic Lingerie Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Bra
- Brief
- Camisole
- Shapewear
- Others
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Hypermarket/Supermarket
- E-commerce
- Brand Outlets
- Specialty Stores
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 2 Europe Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 3 Europe Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 4 Europe Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 5 Europe Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 6 Europe Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 7 Europe Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 8 Europe Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 9 Europe Natural Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Natural Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Natural Market by Country, 2020 - 2023, Thousand Units
TABLE 12 Europe Natural Market by Country, 2024 - 2031, Thousand Units
TABLE 13 Europe Synthetic Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Synthetic Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Synthetic Market by Country, 2020 - 2023, Thousand Units
TABLE 16 Europe Synthetic Market by Country, 2024 - 2031, Thousand Units
TABLE 17 Europe Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 18 Europe Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 19 Europe Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 20 Europe Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 21 Europe Bra Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Bra Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Bra Market by Country, 2020 - 2023, Thousand Units
TABLE 24 Europe Bra Market by Country, 2024 - 2031, Thousand Units
TABLE 25 Europe Brief Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Brief Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Brief Market by Country, 2020 - 2023, Thousand Units
TABLE 28 Europe Brief Market by Country, 2024 - 2031, Thousand Units
TABLE 29 Europe Camisole Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Camisole Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Camisole Market by Country, 2020 - 2023, Thousand Units
TABLE 32 Europe Camisole Market by Country, 2024 - 2031, Thousand Units
TABLE 33 Europe Shapewear Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Shapewear Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Shapewear Market by Country, 2020 - 2023, Thousand Units
TABLE 36 Europe Shapewear Market by Country, 2024 - 2031, Thousand Units
TABLE 37 Europe Others Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Others Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Others Market by Country, 2020 - 2023, Thousand Units
TABLE 40 Europe Others Market by Country, 2024 - 2031, Thousand Units
TABLE 41 Europe Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 42 Europe Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 43 Europe Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 44 Europe Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 45 Europe Hypermarket/Supermarket Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Hypermarket/Supermarket Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Hypermarket/Supermarket Market by Country, 2020 - 2023, Thousand Units
TABLE 48 Europe Hypermarket/Supermarket Market by Country, 2024 - 2031, Thousand Units
TABLE 49 Europe E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 51 Europe E-commerce Market by Country, 2020 - 2023, Thousand Units
TABLE 52 Europe E-commerce Market by Country, 2024 - 2031, Thousand Units
TABLE 53 Europe Brand Outlets Market by Country, 2020 - 2023, USD Million
TABLE 54 Europe Brand Outlets Market by Country, 2024 - 2031, USD Million
TABLE 55 Europe Brand Outlets Market by Country, 2020 - 2023, Thousand Units
TABLE 56 Europe Brand Outlets Market by Country, 2024 - 2031, Thousand Units
TABLE 57 Europe Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 58 Europe Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 59 Europe Specialty Stores Market by Country, 2020 - 2023, Thousand Units
TABLE 60 Europe Specialty Stores Market by Country, 2024 - 2031, Thousand Units
TABLE 61 Europe Erotic Lingerie Market by Country, 2020 - 2023, USD Million
TABLE 62 Europe Erotic Lingerie Market by Country, 2024 - 2031, USD Million
TABLE 63 Europe Erotic Lingerie Market by Country, 2020 - 2023, Thousand Units
TABLE 64 Europe Erotic Lingerie Market by Country, 2024 - 2031, Thousand Units
TABLE 65 Germany Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 66 Germany Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 67 Germany Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 68 Germany Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 69 Germany Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 70 Germany Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 71 Germany Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 72 Germany Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 73 Germany Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 74 Germany Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 75 Germany Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 76 Germany Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 77 Germany Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Germany Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Germany Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 80 Germany Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 81 UK Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 82 UK Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 83 UK Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 84 UK Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 85 UK Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 86 UK Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 87 UK Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 88 UK Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 89 UK Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 90 UK Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 91 UK Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 92 UK Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 93 UK Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 UK Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 UK Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 96 UK Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 97 France Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 98 France Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 99 France Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 100 France Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 101 France Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 102 France Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 103 France Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 104 France Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 105 France Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 106 France Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 107 France Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 108 France Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 109 France Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 France Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 France Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 112 France Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 113 Russia Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 114 Russia Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 115 Russia Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 116 Russia Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 117 Russia Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 118 Russia Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 119 Russia Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 120 Russia Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 121 Russia Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 122 Russia Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 123 Russia Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 124 Russia Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 125 Russia Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 126 Russia Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 127 Russia Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 128 Russia Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 129 Spain Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 130 Spain Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 131 Spain Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 132 Spain Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 133 Spain Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 134 Spain Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 135 Spain Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 136 Spain Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 137 Spain Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 138 Spain Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 139 Spain Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 140 Spain Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 141 Spain Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 142 Spain Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 143 Spain Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 144 Spain Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 145 Italy Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 146 Italy Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 147 Italy Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 148 Italy Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 149 Italy Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 150 Italy Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 151 Italy Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 152 Italy Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 153 Italy Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 154 Italy Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 155 Italy Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 156 Italy Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 157 Italy Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 158 Italy Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 159 Italy Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 160 Italy Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 161 Rest of Europe Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 162 Rest of Europe Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 163 Rest of Europe Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 164 Rest of Europe Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 165 Rest of Europe Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 166 Rest of Europe Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 167 Rest of Europe Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 168 Rest of Europe Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 169 Rest of Europe Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 170 Rest of Europe Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 171 Rest of Europe Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 172 Rest of Europe Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 173 Rest of Europe Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 174 Rest of Europe Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 175 Rest of Europe Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 176 Rest of Europe Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 177 Key Information – Victoria’s Secret & Co.
TABLE 178 Key Information – Agent Provocateur
TABLE 179 Key Information – MAS Holdings Limited
TABLE 180 Key Information – Ann Summers Ltd.
TABLE 181 Key Information – Bluebella Ltd.
TABLE 182 Key Information – Felina GmbH
TABLE 183 Key Information – Hanky Panky Ltd.
TABLE 184 Key Information – La Perla Fashion Holding N.V.
TABLE 185 Key Information – PVH Corp.
TABLE 186 Key Information – Stella McCartney Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Erotic Lingerie Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Erotic Lingerie Market
FIG 4 Porter’s Five Forces Analysis – Erotic Lingerie Market
FIG 5 Europe Erotic Lingerie Market share by Material, 2023
FIG 6 Europe Erotic Lingerie Market share by Material, 2031
FIG 7 Europe Erotic Lingerie Market by Material, 2020 - 2031, USD Million
FIG 8 Europe Erotic Lingerie Market share by Product Type, 2023
FIG 9 Europe Erotic Lingerie Market share by Product Type, 2031
FIG 10 Europe Erotic Lingerie Market by Product Type, 2020 - 2031, USD Million
FIG 11 Europe Erotic Lingerie Market share by Distribution Channel, 2023
FIG 12 Europe Erotic Lingerie Market share by Distribution Channel, 2031
FIG 13 Europe Erotic Lingerie Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 Europe Erotic Lingerie Market share by Country, 2023
FIG 15 Europe Erotic Lingerie Market share by Country, 2031
FIG 16 Europe Erotic Lingerie Market by Country, 2020 - 2031, USD Million