Europe Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

The Europe Eye Makeup Market would witness market growth of 5.6% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,142 million by 2031. The UK market is exhibiting a CAGR of 4.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 6.7% during (2024 - 2031).

The expansion of this market is being driven by a number of significant causes, one of the most important of which is the influence of social media. Platforms like Instagram, YouTube, and TikTok have transformed how people engage with beauty products, making makeup tutorials, product reviews, and beauty tips easily accessible to a audience.

The convenience of online retail platforms has made it possible for customers to have better access to a wide variety of beauty items, including those from well-known brands as well as those from smaller, more independent businesses. These brands have capitalized on this trend by offering exclusive online collections, personalized product recommendations, and virtual try-on tools that enhance the customer experience.

The pervasive use of e-commerce and social media is partially driving the rapid expansion of Italy' market, which is valued at EUR €12.530 billion. An estimated 50 million individuals, or approximately 85% of the Italian population, are Internet consumers, and nearly 40 million individuals conduct online shopping. Social media platforms like YouTube, Instagram, and TikTok are pivotal in influencing Italian consumers, with 44 million users (75%) actively engaging on these platforms. Italian shoppers often rely on product recommendations, reviews, and tutorials shared on social media to inform their purchasing decisions. This has led to a surge in demand for these products like eyeliners, mascaras, and bold eyeshadow palettes as consumers increasingly turn to e-commerce to explore new beauty trends and purchase their favorite products. Thus, all these developments will aid in the expansion of the market.

Free Valuable Insights: The Global Eye Makeup Market will Hit USD 28.6 Billion by 2031, at a CAGR of 6.1%

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

Europe Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Eye Makeup Market, by Source
1.4.2 Europe Eye Makeup Market, by Distribution Channel
1.4.3 Europe Eye Makeup Market, by Product
1.4.4 Europe Eye Makeup Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Eye Makeup Market by Source
4.1 Europe Conventional Market by Country
4.2 Europe Organic Market by Country

Chapter 5. Europe Eye Makeup Market by Distribution Channel
5.1 Europe Offline Market by Country
5.2 Europe Online Market by Country

Chapter 6. Europe Eye Makeup Market by Product
6.1 Europe Mascara Market by Country
6.2 Europe Eye Shadow Market by Country
6.3 Europe Eye Liner Market by Country
6.4 Europe Eye Pencil Market by Country
6.5 Europe Eye Brow Enhancers Market by Country
6.6 Europe Other Products Market by Country

Chapter 7. Europe Eye Makeup Market by Country
7.1 Germany Eye Makeup Market
7.1.1 Germany Eye Makeup Market by Source
7.1.2 Germany Eye Makeup Market by Distribution Channel
7.1.3 Germany Eye Makeup Market by Product
7.2 UK Eye Makeup Market
7.2.1 UK Eye Makeup Market by Source
7.2.2 UK Eye Makeup Market by Distribution Channel
7.2.3 UK Eye Makeup Market by Product
7.3 France Eye Makeup Market
7.3.1 France Eye Makeup Market by Source
7.3.2 France Eye Makeup Market by Distribution Channel
7.3.3 France Eye Makeup Market by Product
7.4 Russia Eye Makeup Market
7.4.1 Russia Eye Makeup Market by Source
7.4.2 Russia Eye Makeup Market by Distribution Channel
7.4.3 Russia Eye Makeup Market by Product
7.5 Spain Eye Makeup Market
7.5.1 Spain Eye Makeup Market by Source
7.5.2 Spain Eye Makeup Market by Distribution Channel
7.5.3 Spain Eye Makeup Market by Product
7.6 Italy Eye Makeup Market
7.6.1 Italy Eye Makeup Market by Source
7.6.2 Italy Eye Makeup Market by Distribution Channel
7.6.3 Italy Eye Makeup Market by Product
7.7 Rest of Europe Eye Makeup Market
7.7.1 Rest of Europe Eye Makeup Market by Source
7.7.2 Rest of Europe Eye Makeup Market by Distribution Channel
7.7.3 Rest of Europe Eye Makeup Market by Product

Chapter 8. Company Profiles
8.1 L'Oreal S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Pacifica Beauty LLC
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Unilever PLC
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Kao Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NAOS
8.5.1 Company Overview
8.6 The Estee Lauder Companies, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Johnson & Johnson
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental & Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 Pierre Fabre S.A
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Amway Corporation
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. Coty, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 SWOT Analysis

TABLE 1 Europe Eye Makeup Market, 2020 - 2023, USD Million
TABLE 2 Europe Eye Makeup Market, 2024 - 2031, USD Million
TABLE 3 Europe Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 4 Europe Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 5 Europe Conventional Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Conventional Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Organic Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Organic Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 10 Europe Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 11 Europe Offline Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Offline Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Online Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Online Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 16 Europe Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 17 Europe Mascara Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Mascara Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Eye Shadow Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Eye Shadow Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Eye Liner Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Eye Liner Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Eye Pencil Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Eye Pencil Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Eye Brow Enhancers Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Eye Brow Enhancers Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Other Products Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Other Products Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Eye Makeup Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Eye Makeup Market by Country, 2024 - 2031, USD Million
TABLE 31 Germany Eye Makeup Market, 2020 - 2023, USD Million
TABLE 32 Germany Eye Makeup Market, 2024 - 2031, USD Million
TABLE 33 Germany Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 34 Germany Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 35 Germany Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 36 Germany Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 37 Germany Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 38 Germany Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 39 UK Eye Makeup Market, 2020 - 2023, USD Million
TABLE 40 UK Eye Makeup Market, 2024 - 2031, USD Million
TABLE 41 UK Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 42 UK Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 43 UK Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 44 UK Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 45 UK Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 46 UK Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 47 France Eye Makeup Market, 2020 - 2023, USD Million
TABLE 48 France Eye Makeup Market, 2024 - 2031, USD Million
TABLE 49 France Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 50 France Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 51 France Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 France Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 France Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 54 France Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 55 Russia Eye Makeup Market, 2020 - 2023, USD Million
TABLE 56 Russia Eye Makeup Market, 2024 - 2031, USD Million
TABLE 57 Russia Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 58 Russia Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 59 Russia Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 60 Russia Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 61 Russia Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 62 Russia Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 63 Spain Eye Makeup Market, 2020 - 2023, USD Million
TABLE 64 Spain Eye Makeup Market, 2024 - 2031, USD Million
TABLE 65 Spain Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 66 Spain Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 67 Spain Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 68 Spain Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 69 Spain Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 70 Spain Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 71 Italy Eye Makeup Market, 2020 - 2023, USD Million
TABLE 72 Italy Eye Makeup Market, 2024 - 2031, USD Million
TABLE 73 Italy Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 74 Italy Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 75 Italy Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 76 Italy Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 77 Italy Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 78 Italy Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 79 Rest of Europe Eye Makeup Market, 2020 - 2023, USD Million
TABLE 80 Rest of Europe Eye Makeup Market, 2024 - 2031, USD Million
TABLE 81 Rest of Europe Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 82 Rest of Europe Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 85 Rest of Europe Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 86 Rest of Europe Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 87 Key Information – L'Oreal S.A.
TABLE 88 Key Information – Pacifica Beauty LLC
TABLE 89 Key Information – Unilever PLC
TABLE 90 Key Information – Kao Corporation
TABLE 91 Key Information – NAOS
TABLE 92 Key Information – Estee Lauder Companies, Inc.
TABLE 93 Key Information – Johnson & Johnson
TABLE 94 Key Information – Pierre Fabre S.A
TABLE 95 Key Information - Amway Corporation
TABLE 96 key Information – Coty, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Eye Makeup Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Eye Makeup Market
FIG 4 Porter’s Five Forces Analysis – Eye Makeup Market
FIG 5 Europe Eye Makeup Market share by Source, 2023
FIG 6 Europe Eye Makeup Market share by Source, 2031
FIG 7 Europe Eye Makeup Market by Source, 2020 - 2031, USD Million
FIG 8 Europe Eye Makeup Market share by Distribution Channel, 2023
FIG 9 Europe Eye Makeup Market share by Distribution Channel, 2031
FIG 10 Europe Eye Makeup Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Europe Eye Makeup Market share by Product, 2023
FIG 12 Europe Eye Makeup Market share by Product, 2031
FIG 13 Europe Eye Makeup Market by Product, 2020 - 2031, USD Million
FIG 14 Europe Eye Makeup Market share by Country, 2023
FIG 15 Europe Eye Makeup Market share by Country, 2031
FIG 16 Europe Eye Makeup Market by Country, 2020 - 2031, USD Million
FIG 17 Swot Analysis: L'Oréal S.A.
FIG 18 Swot Analysis: Pacifica Beauty LLC
FIG 19 SWOT Analysis: Unilever PLC
FIG 20 SWOT Analysis: Kao Corporation
FIG 21 Swot Analysis: The Estee Lauder Companies, Inc.
FIG 22 SWOT Analysis: Johnson & Johnson
FIG 23 SWOT Analysis: Pierre Fabre S.A
FIG 24 SWOT Analysis: Amway Corporation
FIG 25 Swot Analysis: Coty, Inc.