The Europe Generative AI In Marketing Market would witness market growth of 33.5% CAGR during the forecast period (2023-2030).
In response to the increasing demand for efficient customer service, generative AI is used to create intelligent chatbots capable of handling complex questions. These AI-powered chatbots use natural language processing to provide real-time assistance, enhancing customer experiences and speeding up response times. Companies offer assistance around the clock, thereby increasing customer satisfaction and loyalty.
Due to the increasing demand for personalized experiences, generative AI generates personalized content for each consumer, including email messages, landing pages, and product recommendations. Marketing professionals can use this to increase engagement and improve the relevance of their marketing communications. For instance, a clothing retailer uses generative AI to create personalized product recommendations for each consumer based on past purchases, perusing history, and social media activity. It will assist the brand in ensuring that consumers see only relevant products, thereby increasing sales.
Advancements in AI technology for generative AI in the United Kingdom have driven innovation and reshaped how businesses approach marketing strategies. With its thriving tech ecosystem and strong emphasis on data privacy and ethics, the UK is at the forefront of adopting and developing AI-driven marketing solutions. Various industries in the UK are adopting generative AI solutions tailored to their needs. For example, in the financial sector, AI is used for automated financial advice, while in e-commerce, it powers recommendation engines. The United Kingdom's advancements in AI technology for generative AI in marketing are marked by a commitment to ethical practices, personalization at scale, and integrating AI with existing marketing systems. These developments are poised to continue shaping the marketing landscape and enhancing regional customer experiences, thereby accelerating the expansion of the market.
The Germany market dominated the Europe Generative AI In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,268 million by 2030. The UK market is exhibiting a CAGR of 32.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 34.5% during (2023 - 2030).
Based on System Type, the market is segmented into Text Models, and Multimodal Models. Based on Application, the market is segmented into Content Generation (Text Generation, Image/Video Generation, Audio Generation), Search Engine optimization (SEO), Social Media Marketing, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Others. Based on End-use, the market is segmented into Retail & E-commerce, IT & Telecommunications, Healthcare, Automotive & Transportation, Media & Entertainment, BFSI, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Generative AI In Marketing Market will Hit $19.1 Billion by 2030, at a CAGR of 34%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Amazon Web Services, Inc. (Amazon.com, Inc.), Genie AI, Inc., Google LLC (Alphabet Inc.)IBM Corporation, Microsoft Corporation, MOSTLY AI Solutions MP GmbH, Synthesis AI, Inc., Paige AI, Inc. and Rephrase.ai
Scope of the Study
Market Segments Covered in the Report:
By Component
By System Type
- Text Models
- Multimodal Models
By Application
- Content Generation
- Text Generation
- Image/Video Generation
- Audio Generation
- Search Engine Optimization (SEO)
- Social Media Marketing
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Others
By End-use
- Retail & E-commerce
- IT & Telecommunications
- Healthcare
- Automotive & Transportation
- Media & Entertainment
- BFSI
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Genie AI, Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- Microsoft Corporation
- MOSTLY AI Solutions MP GmbH
- Synthesis AI, Inc.
- Paige AI, Inc.
- Rephrase.ai
TABLE 1 Europe Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 2 Europe Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Generative AI In Marketing Market
TABLE 4 Product Launches And Product Expansions– Generative AI In Marketing Market
TABLE 5 Europe Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 6 Europe Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 7 Europe Software Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Software Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Service Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Service Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 12 Europe Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 13 Europe Text Models Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Text Models Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Multimodal Models Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Multimodal Models Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 18 Europe Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 19 Europe Content Generation Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Content Generation Market by Country, 2023 - 2030, USD Million
TABLE 21 Europe Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 22 Europe Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 23 Europe Text Generation Market by Country, 2019 - 2022, USD Million
TABLE 24 Europe Text Generation Market by Country, 2023 - 2030, USD Million
TABLE 25 Europe Image/Video Generation Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Image/Video Generation Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Audio Generation Market by Country, 2019 - 2022, USD Million
TABLE 28 Europe Audio Generation Market by Country, 2023 - 2030, USD Million
TABLE 29 Europe Search Engine Optimization (SEO) Market by Country, 2019 - 2022, USD Million
TABLE 30 Europe Search Engine Optimization (SEO) Market by Country, 2023 - 2030, USD Million
TABLE 31 Europe Social Media Marketing Market by Country, 2019 - 2022, USD Million
TABLE 32 Europe Social Media Marketing Market by Country, 2023 - 2030, USD Million
TABLE 33 Europe Lead Nurturing & Lead Scoring Market by Country, 2019 - 2022, USD Million
TABLE 34 Europe Lead Nurturing & Lead Scoring Market by Country, 2023 - 2030, USD Million
TABLE 35 Europe Reporting & Analytics Market by Country, 2019 - 2022, USD Million
TABLE 36 Europe Reporting & Analytics Market by Country, 2023 - 2030, USD Million
TABLE 37 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 38 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 39 Europe Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 40 Europe Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 41 Europe Retail & E-commerce Market by Country, 2019 - 2022, USD Million
TABLE 42 Europe Retail & E-commerce Market by Country, 2023 - 2030, USD Million
TABLE 43 Europe IT & Telecommunications Market by Country, 2019 - 2022, USD Million
TABLE 44 Europe IT & Telecommunications Market by Country, 2023 - 2030, USD Million
TABLE 45 Europe Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 46 Europe Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 47 Europe Automotive & Transportation Market by Country, 2019 - 2022, USD Million
TABLE 48 Europe Automotive & Transportation Market by Country, 2023 - 2030, USD Million
TABLE 49 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 50 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 51 Europe BFSI Market by Country, 2019 - 2022, USD Million
TABLE 52 Europe BFSI Market by Country, 2023 - 2030, USD Million
TABLE 53 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 54 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 55 Europe Generative AI In Marketing Market by Country, 2019 - 2022, USD Million
TABLE 56 Europe Generative AI In Marketing Market by Country, 2023 - 2030, USD Million
TABLE 57 Germany Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 58 Germany Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 59 Germany Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 60 Germany Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 61 Germany Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 62 Germany Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 63 Germany Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 64 Germany Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 65 Germany Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 66 Germany Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 67 Germany Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 68 Germany Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 69 UK Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 70 UK Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 71 UK Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 72 UK Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 73 UK Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 74 UK Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 75 UK Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 76 UK Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 77 UK Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 78 UK Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 79 UK Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 80 UK Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 81 France Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 82 France Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 83 France Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 84 France Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 85 France Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 86 France Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 87 France Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 88 France Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 89 France Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 90 France Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 91 France Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 92 France Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 93 Russia Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 94 Russia Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 95 Russia Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 96 Russia Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 97 Russia Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 98 Russia Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 99 Russia Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 100 Russia Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 101 Russia Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 102 Russia Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 103 Russia Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 104 Russia Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 105 Spain Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 106 Spain Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 107 Spain Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 108 Spain Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 109 Spain Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 110 Spain Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 111 Spain Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 112 Spain Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 113 Spain Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 114 Spain Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 115 Spain Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 116 Spain Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 117 Italy Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 118 Italy Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 119 Italy Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 120 Italy Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 121 Italy Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 122 Italy Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 123 Italy Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 124 Italy Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 125 Italy Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 126 Italy Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 127 Italy Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 128 Italy Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 129 Rest of Europe Generative AI In Marketing Market, 2019 - 2022, USD Million
TABLE 130 Rest of Europe Generative AI In Marketing Market, 2023 - 2030, USD Million
TABLE 131 Rest of Europe Generative AI In Marketing Market by Component, 2019 - 2022, USD Million
TABLE 132 Rest of Europe Generative AI In Marketing Market by Component, 2023 - 2030, USD Million
TABLE 133 Rest of Europe Generative AI In Marketing Market by System Type, 2019 - 2022, USD Million
TABLE 134 Rest of Europe Generative AI In Marketing Market by System Type, 2023 - 2030, USD Million
TABLE 135 Rest of Europe Generative AI In Marketing Market by Application, 2019 - 2022, USD Million
TABLE 136 Rest of Europe Generative AI In Marketing Market by Application, 2023 - 2030, USD Million
TABLE 137 Rest of Europe Generative AI In Marketing Market by Content Generation Type, 2019 - 2022, USD Million
TABLE 138 Rest of Europe Generative AI In Marketing Market by Content Generation Type, 2023 - 2030, USD Million
TABLE 139 Rest of Europe Generative AI In Marketing Market by End-use, 2019 - 2022, USD Million
TABLE 140 Rest of Europe Generative AI In Marketing Market by End-use, 2023 - 2030, USD Million
TABLE 141 Key Information – Adobe, Inc.
TABLE 142 Key Information – Amazon Web Services, Inc.
TABLE 143 Key Information – Genie AI, Inc.
TABLE 144 Key Information – Google LLC
TABLE 145 Key information – IBM Corporation
TABLE 146 Key Information – Microsoft Corporation
TABLE 147 Key Information – MOSTLY AI Solutions MP GmbH
TABLE 148 Key Information – Synthesis AI, Inc.
TABLE 149 Key Information –Paige AI, Inc.
TABLE 150 Key Information – Rephrase.ai
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Generative AI In Marketing Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Generative AI In Marketing Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations, and Agreements: 2023, Mar – 2023, Aug) Leading Players
FIG 8 Porter’s Five Force Analysis: Generative AI In Marketing Market
FIG 9 Europe Generative AI In Marketing Market share by Component, 2022
FIG 10 Europe Generative AI In Marketing Market share by Component, 2030
FIG 11 Europe Generative AI In Marketing Market by Component, 2019 - 2030, USD Million
FIG 12 Europe Generative AI In Marketing Market share by System Type, 2022
FIG 13 Europe Generative AI In Marketing Market share by System Type, 2030
FIG 14 Europe Generative AI In Marketing Market by System Type, 2019 - 2030, USD Million
FIG 15 Europe Generative AI In Marketing Market share by Application, 2022
FIG 16 Europe Generative AI In Marketing Market share by Application, 2030
FIG 17 Europe Generative AI In Marketing Market by Application, 2019 - 2030, USD Million
FIG 18 Europe Generative AI In Marketing Market share by End-use, 2022
FIG 19 Europe Generative AI In Marketing Market share by End-use, 2030
FIG 20 Europe Generative AI In Marketing Market by End-use, 2019 - 2030, USD Million
FIG 21 Europe Generative AI In Marketing Market share by Country, 2022
FIG 22 Europe Generative AI In Marketing Market share by Country, 2030
FIG 23 Europe Generative AI In Marketing Market by Country, 2019 - 2030, USD Million
FIG 24 Recent strategies and developments: Adobe, Inc.
FIG 25 SWOT Analysis: Adobe, Inc.
FIG 26 SWOT analysis: Amazon Web Services, Inc.
FIG 27 SWOT Analysis: Genie AI, Inc.
FIG 28 Recent strategies and developments: Google LLC
FIG 29 SWOT Analysis: Google LLC
FIG 30 Recent strategies and developments: IBM Corporation
FIG 31 SWOT Analysis: IBM Corporation
FIG 32 Recent strategies and developments: Microsoft Corporation
FIG 33 SWOT Analysis: Microsoft Corporation
FIG 34 SWOT Analysis: MOSTLY AI Solutions MP GmbH
FIG 35 SWOT Analysis: Synthesis AI, Inc.
FIG 36 SWOT Analysis: Paige AI, Inc.
FIG 37 SWOT Analysis: Rephrase.ai