Europe Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Country and Growth Forecast, 2024 - 2031

The Europe Granola Bars Market would witness market growth of 4.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 219.4 million units (pack of 6), showcasing a growth of 10.6% (2020-2023).

Organic granola bars are crafted from ingredients grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), aligning with the preferences of health-conscious individuals. This segment offers a variety of choices, including traditional oat-based bars, nut and seed bars, fruit-infused options, and specialty bars featuring superfoods like chia seeds or quinoa. Therefore, France market would consume 19.41 million units of Organic granola bars by the year 2031.

The Germany market dominated the Europe Granola Bars Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $573.6 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).

Customizable granola bars that allow consumers to choose their preferred ingredients, flavors, and nutritional profiles through online platforms or in-store kiosks tap into the trend of personalized nutrition and consumer empowerment. In addition, granola bars with reduced sugar content, sugar alternatives (e.g., stevia, erythritol), and keto-friendly formulations appeal to consumers following low-sugar or ketogenic diets, supporting blood sugar management, weight loss, and metabolic health goals.

Advanced packaging technologies, such as compostable wrappers, recyclable materials, and portion-controlled packs, enhance granola bars’ sustainability, freshness, and convenience, aligning with consumer preferences for eco-friendly packaging solutions. Furthermore, granola bars featuring global-inspired flavors and exotic ingredients, such as matcha, turmeric, cardamom, or mango, reflect consumers’ adventurous palates and interest in exploring diverse culinary traditions and taste experiences.

The growth of the food and beverage industry in Europe has spurred innovation and diversification in the granola bars market. European manufacturers constantly introduce new flavors, formulations, and packaging formats to cater to evolving consumer preferences and market trends. This includes the development of granola bars with organic, gluten-free, vegan, and low-sugar options, as well as incorporating functional ingredients such as probiotics, superfoods, and adaptogens to appeal to health-conscious consumers.

Also, the expansion of the food and beverage industry in Europe has led to increased distribution channels for granola bars. European consumers can now find granola bars not only in traditional grocery stores and supermarkets but also in specialty health food stores, convenience stores, online retailers, and food service outlets such as cafes, coffee shops, and vending machines. Hence, the expansion of the food and beverage industry is driving the market’s growth.

Free Valuable Insights: The Global Granola Bars Market will Hit USD 8.7 Billion by 2031, at a CAGR of 7%

Based on Product Type, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• The Hershey Company
• Mars, Inc.
• General Mills, Inc.
• Kellogg Company
• PepsiCo, Inc.
• John B. Sanfilippo & Son, Inc.
• Clif Bar & Company
• Nestle S.A.
• McKee Foods Corporation
• Olympia Granola

Europe Granola Bars Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Departmental Stores
• Convenience Stores
• Online Sales Channel
• Others

By Country (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Granola Bars Market, by Product Type
1.4.2 Europe Granola Bars Market, by Distribution Channel
1.4.3 Europe Granola Bars Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Strategies Deployed in Granola Bars Market

Chapter 5. Europe Granola Bars Market by Product Type
5.1 Europe Conventional Market by Country
5.2 Europe Organic Market by Country

Chapter 6. Europe Granola Bars Market by Distribution Channel
6.1 Europe Supermarket & Hypermarket Market by Country
6.2 Europe Departmental Stores Market by Country
6.3 Europe Convenience Stores Market by Country
6.4 Europe Online Sales Channel Market by Country
6.5 Europe Others Market by Country

Chapter 7. Europe Granola Bars Market by Country
7.1 Germany Granola Bars Market
7.1.1 Germany Granola Bars Market by Product Type
7.1.2 Germany Granola Bars Market by Distribution Channel
7.2 UK Granola Bars Market
7.2.1 UK Granola Bars Market by Product Type
7.2.2 UK Granola Bars Market by Distribution Channel
7.3 France Granola Bars Market
7.3.1 France Granola Bars Market by Product Type
7.3.2 France Granola Bars Market by Distribution Channel
7.4 Russia Granola Bars Market
7.4.1 Russia Granola Bars Market by Product Type
7.4.2 Russia Granola Bars Market by Distribution Channel
7.5 Spain Granola Bars Market
7.5.1 Spain Granola Bars Market by Product Type
7.5.2 Spain Granola Bars Market by Distribution Channel
7.6 Italy Granola Bars Market
7.6.1 Italy Granola Bars Market by Product Type
7.6.2 Italy Granola Bars Market by Distribution Channel
7.7 Rest of Europe Granola Bars Market
7.7.1 Rest of Europe Granola Bars Market by Product Type
7.7.2 Rest of Europe Granola Bars Market by Distribution Channel

Chapter 8. Company Profiles
8.1 The Hershey Company
8.1.1 Company overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Mars, Inc.
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Partnerships, Collaborations, and Agreements:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 General Mills, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Kellogg Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 PepsiCo, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 John B. Sanfilippo & Son, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Research & Development Expenses
8.6.4 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Nestle S.A.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 McKee Foods Corporation
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Olympia Granola
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 Europe Granola Bars Market, 2020 - 2023, USD Million
TABLE 2 Europe Granola Bars Market, 2024 - 2031, USD Million
TABLE 3 Europe Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 4 Europe Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 5 Europe Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 6 Europe Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 7 Europe Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 8 Europe Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 9 Europe Conventional Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Conventional Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Conventional Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 12 Europe Conventional Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 13 Europe Organic Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Organic Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Organic Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 16 Europe Organic Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 17 Europe Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 18 Europe Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 19 Europe Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 20 Europe Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 21 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 24 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 25 Europe Departmental Stores Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Departmental Stores Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Departmental Stores Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 28 Europe Departmental Stores Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 29 Europe Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Convenience Stores Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 32 Europe Convenience Stores Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 33 Europe Online Sales Channel Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Online Sales Channel Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Online Sales Channel Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 36 Europe Online Sales Channel Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 37 Europe Others Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Others Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Others Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 40 Europe Others Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 41 Europe Granola Bars Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Granola Bars Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Granola Bars Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 44 Europe Granola Bars Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 45 Germany Granola Bars Market, 2020 - 2023, USD Million
TABLE 46 Germany Granola Bars Market, 2024 - 2031, USD Million
TABLE 47 Germany Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 48 Germany Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 49 Germany Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 50 Germany Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 51 Germany Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 52 Germany Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 53 Germany Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 54 Germany Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 55 Germany Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 56 Germany Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 57 UK Granola Bars Market, 2020 - 2023, USD Million
TABLE 58 UK Granola Bars Market, 2024 - 2031, USD Million
TABLE 59 UK Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 60 UK Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 61 UK Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 62 UK Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 63 UK Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 64 UK Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 65 UK Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 66 UK Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 67 UK Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 68 UK Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 69 France Granola Bars Market, 2020 - 2023, USD Million
TABLE 70 France Granola Bars Market, 2024 - 2031, USD Million
TABLE 71 France Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 72 France Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 73 France Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 74 France Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 75 France Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 76 France Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 77 France Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 France Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 France Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 80 France Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 81 Russia Granola Bars Market, 2020 - 2023, USD Million
TABLE 82 Russia Granola Bars Market, 2024 - 2031, USD Million
TABLE 83 Russia Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 84 Russia Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 85 Russia Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 86 Russia Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 87 Russia Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 88 Russia Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 89 Russia Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 90 Russia Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 91 Russia Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 92 Russia Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 93 Spain Granola Bars Market, 2020 - 2023, USD Million
TABLE 94 Spain Granola Bars Market, 2024 - 2031, USD Million
TABLE 95 Spain Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 96 Spain Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 97 Spain Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 98 Spain Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 99 Spain Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 100 Spain Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 101 Spain Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 102 Spain Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 103 Spain Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 104 Spain Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 105 Italy Granola Bars Market, 2020 - 2023, USD Million
TABLE 106 Italy Granola Bars Market, 2024 - 2031, USD Million
TABLE 107 Italy Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 108 Italy Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 109 Italy Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 110 Italy Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 111 Italy Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 112 Italy Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 113 Italy Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 Italy Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 Italy Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 116 Italy Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 117 Rest of Europe Granola Bars Market, 2020 - 2023, USD Million
TABLE 118 Rest of Europe Granola Bars Market, 2024 - 2031, USD Million
TABLE 119 Rest of Europe Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 120 Rest of Europe Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 121 Rest of Europe Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 122 Rest of Europe Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 123 Rest of Europe Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 124 Rest of Europe Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 125 Rest of Europe Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 126 Rest of Europe Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 127 Rest of Europe Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 128 Rest of Europe Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 129 Key Information –The Hershey Company
TABLE 130 key information – Mars, Inc.
TABLE 131 Key Information – General Mills, Inc.
TABLE 132 Key information – Kellogg Company
TABLE 133 Key Information – PepsiCo, Inc.
TABLE 134 Key Information – John B. Sanfilippo & Son, Inc.
TABLE 135 Key Information – Clif Bar & Company
TABLE 136 Key Information – Nestle S.A.
TABLE 137 Key Information – McKee Foods Corporation
TABLE 138 Key Information – Olympia Granola

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Granola Bars Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Granola Bars Market
FIG 4 Porter’s Five Forces Analysis – Granola Bars Market
FIG 5 Europe Granola Bars Market share by Product Type, 2023
FIG 6 Europe Granola Bars Market share by Product Type, 2031
FIG 7 Europe Granola Bars Market by Product Type, 2020 - 2031, USD Million
FIG 8 Europe Granola Bars Market share by Distribution Channel, 2023
FIG 9 Europe Granola Bars Market share by Distribution Channel, 2031
FIG 10 Europe Granola Bars Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Europe Granola Bars Market share by Country, 2023
FIG 12 Europe Granola Bars Market share by Country, 2031
FIG 13 Europe Granola Bars Market by Country, 2020 - 2031, USD Million
FIG 14 SWOT Analysis: The Hershey Company
FIG 15 Recent strategies and developments: Mars, Inc.
FIG 16 Swot Analysis: Mars, Inc.
FIG 17 Swot Analysis: General Mills, Inc.
FIG 18 Recent strategies and developments: Kellogg Company
FIG 19 Swot Analysis: Kellogg Company
FIG 20 Swot Analysis: PepsiCo, Inc.
FIG 21 SWOT Analysis: John B. Sanfilippo & Son, Inc.
FIG 22 SWOT Analysis: Clif Bar & Company
FIG 23 SWOT Analysis: Nestle S.A.
FIG 24 SWOT Analysis: McKee Foods Corporation
FIG 25 SWOT Analysis: Olympia Granola