The Europe Hair Styling Tools Market would witness market growth of 4.0% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 1,62,818.7 thousand units, showcasing a growth of 14.8% (2019-2022).
The household application of hair styling tools constitutes a significant portion of the market, driven by the desire for personal grooming and styling convenience within the comfort of one's home. Electric tools offer numerous advantages for household users, including time efficiency, professional-quality results, and versatility in styling options. One of the primary advantages of these tools for household use is their convenience. Thus, the Germany Market registered 15,846.78 thousand units demand of these tools in the household applications in 2023.
The Germany market dominated the Europe Hair Styling Tools Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,457.4 million by 2031. The UK market is exhibiting a CAGR of 3.1% during (2024 - 2031). Additionally, The France market would experience a CAGR of 4.8% during (2024 - 2031).
The rise of the do-it-yourself (DIY) culture has empowered consumers to take control of their grooming routines and experiment with different hairstyles at home. These enable users to achieve professional-looking results without needing salon visits, saving time and money while offering the flexibility to style hair according to individual preferences. Furthermore, endorsements from celebrities and beauty influencers wield considerable influence in molding consumer perceptions and choices when it comes to purchasing.
Hair styling tools encompass products that cater to various styling needs and preferences. These tools are vital for creating many hairstyles, ranging from smooth and straight to voluminous curls and waves. For instance, hair straighteners, also known as flat irons, are designed to straighten hair by smoothing out kinks, curls, and frizz. They feature heated plates, typically made of ceramic or titanium, that glide over sections of hair to create a sleek, straight look.
With higher disposable income, European consumers are more inclined to invest in premium tools with advanced features, durability, and superior performance. They prioritize quality over price and are willing to spend more on high-end products from reputable brands to achieve professional-looking hairstyles at home. Eurostat said the EU’s disposable income index reached 120 in 2022, a 20 % increase since 2010. In conclusion, the rising disposable income in Europe is promoting market growth.
Free Valuable Insights: The Global Hair Styling Tools Market will Hit USD 59.8 billion by 2031, at a CAGR of 4.7%
Based on Application, the market is segmented into Commercial, and Household. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. Based on Product, the market is segmented into Hair Dryer, Hot Brushes, Crimpers & Wavers, Hair Clippers, Hot Rollers, Multistylers, Curling Irons, Hair Straightener, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Application (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
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