The Europe Healthcare Customer Data Platform Market would witness market growth of 23.3% CAGR during the forecast period (2021-2027).
Customer data platform (CDP) refers to a system, which helps in making unified customer profiles by using all the data accumulated from different sources. In addition, CDP gathers data on random visitors of a website and evaluate customer behavior and pattern by tracing online as well as offline customer data.
Factors like increasing digitalization across the world and various technological advancements in the healthcare industry are estimated to fuel the growth of the healthcare customer data platform market over the forecast period. Along with that, the high adoption of advanced software or solutions among the companies operating in the healthcare industry would support the growth.
With the high pace of digitalization in the medical sector of the region, the demand for advanced solutions like healthcare customer data platforms would increase in the coming years. Adoption of healthcare customer data platform can provide a better view of the patients’ data and hence, help companies to frame their strategies according to it. There are various complementary laws imposed on the usage of the health data of patients. The ePrivacy Directive (ePD) helps in regulating the usage of tags, cookies, and other tracking technologies, and is executed across national legislations of Europe.
The Germany market dominated the Europe Healthcare Customer Data Platform Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $59.28 million by 2027. The UK market is estimated to grow at a CAGR of 22.4% during (2021 - 2027). Additionally, The France market would experience a CAGR of 24.2% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Organization size, the market is segmented into large enterprises and small & medium-sized enterprises. Based on Deployment, the market is segmented into on-premises and cloud-based. Based on Application, the market is segmented into predictive analytics, marketing data segmentation, personalized recommendations, security management, customer retention & engagement, others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Healthcare Customer Data Platform Market Size will Hit $928.76 million by 2027, at a CAGR of 24.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Salesforce.com, Inc., Adobe, Inc., Reltio, SkyPoint Cloud, Inc., Treasure Data, Inc. (Softbank Vision Fund), Innovaccer, Inc., Tealium, Inc., Mercury Healthcare, Inc., and Solix Technologies, Inc.
By Component
By Organization size
By Deployment
By Application
By Country
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