Europe Heat-Not-Burn Market Size, Share & Trends Analysis Report By Distribution Channel, By Component (Sticks, Loose-leaf, Devices, Capsules, Vaporizers, and Other Component), By Country and Growth Forecast, 2024 - 2031

The Europe Heat-Not-Burn Market would witness market growth of 30.5% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Heat-Not-Burn Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,149.4 million by 2031. The UK market is exhibiting a CAGR of 29.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 31.7% during (2024 - 2031).

Heat-not-burn products have become increasingly popular due to their ability to reduce the social stigma traditionally associated with smoking. Unlike conventional cigarettes, which produce strong odors, heavy smoke, and visible ash, HNB devices generate a light aerosol with minimal smell and no residue. This makes them far more acceptable in public and private settings.

The reduced smoke and odor are also perceived as less harmful to bystanders, lowering concerns about secondhand exposure and making these devices more acceptable in shared environments. For example, smokers who switch to HNB products often report improved relationships with non-smoking household members or partners due to the absence of intrusive smoke.

The demand for HNB products in France is shaped by changing consumer preferences and a strong cultural shift toward modern smoking alternatives. French consumers, particularly millennials, are attracted to the sophistication and convenience of HNB devices, which align with their evolving lifestyle choices. Regulatory factors, such as high taxes on cigarettes and stringent public smoking restrictions, have also encouraged smokers to explore alternatives. However, the French market is characterized by its preference for unique flavors and artisanal experiences, prompting brands to introduce localized options. Despite regulatory complexities, France remains a promising market for HNB products due to its growing health-conscious consumer base. Hence, the region’s established tobacco culture, progressive regulations, and innovation focus position Europe as a key market for HNB products.

Free Valuable Insights: The Global Heat-Not-Burn Market will Hit USD 131.96 Billion by 2031, at a CAGR of 30.9%

Based on Distribution Channel, the market is segmented into Online and Retail Store (Convenience Store, Tobacconist Store, Grocery Store, Drug Store, and Other Retail Store Type). Based on Component, the market is segmented into Sticks, Loose-leaf, Devices, Capsules, Vaporizers, and Other Component. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• British American Tobacco PLC
• Imperial Brands PLC
• Japan Tobacco, Inc. (Government of Japan)
• Korea Tobacco & Ginseng Corporation (KT&G Corporation)
• Philip Morris International, Inc.
• PAX Labs, Inc.

Europe Heat-Not-Burn Market Report Segmentation

By Distribution Channel

• Online
• Retail Store
  • Convenience Store
  • Tobacconist Store
  • Grocery Store
  • Drug Store
  • Other Retail Store Type

By Component

• Sticks
• Loose-leaf
• Devices
• Capsules
• Vaporizers
• Other Component

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Heat-Not-Burn Market, by Distribution Channel
1.4.2 Europe Heat-Not-Burn Market, by Component
1.4.3 Europe Heat-Not-Burn Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Heat-Not-Burn Market by Distribution Channel
4.1 Europe Online Market by Country
4.2 Europe Retail Store Market by Country
4.3 Europe Heat-Not-Burn Market by Retail Store Type
4.3.1 Europe Convenience Store Market by Country
4.3.2 Europe Tobacconist Store Market by Country
4.3.3 Europe Grocery Store Market by Country
4.3.4 Europe Drug Store Market by Country
4.3.5 Europe Other Retail Store Type Market by Country

Chapter 5. Europe Heat-Not-Burn Market by Component
5.1 Europe Sticks Market by Country
5.2 Europe Loose-leaf Market by Country
5.3 Europe Devices Market by Country
5.4 Europe Capsules Market by Country
5.5 Europe Vaporizers Market by Country
5.6 Europe Other Component Market by Country

Chapter 6. Europe Heat-Not-Burn Market by Country
6.1 Germany Heat-Not-Burn Market
6.1.1 Germany Heat-Not-Burn Market by Distribution Channel
6.1.1.1 Germany Heat-Not-Burn Market by Retail Store Type
6.1.2 Germany Heat-Not-Burn Market by Component
6.2 UK Heat-Not-Burn Market
6.2.1 UK Heat-Not-Burn Market by Distribution Channel
6.2.1.1 UK Heat-Not-Burn Market by Retail Store Type
6.2.2 UK Heat-Not-Burn Market by Component
6.3 France Heat-Not-Burn Market
6.3.1 France Heat-Not-Burn Market by Distribution Channel
6.3.1.1 France Heat-Not-Burn Market by Retail Store Type
6.3.2 France Heat-Not-Burn Market by Component
6.4 Russia Heat-Not-Burn Market
6.4.1 Russia Heat-Not-Burn Market by Distribution Channel
6.4.1.1 Russia Heat-Not-Burn Market by Retail Store Type
6.4.2 Russia Heat-Not-Burn Market by Component
6.5 Spain Heat-Not-Burn Market
6.5.1 Spain Heat-Not-Burn Market by Distribution Channel
6.5.1.1 Spain Heat-Not-Burn Market by Retail Store Type
6.5.2 Spain Heat-Not-Burn Market by Component
6.6 Italy Heat-Not-Burn Market
6.6.1 Italy Heat-Not-Burn Market by Distribution Channel
6.6.1.1 Italy Heat-Not-Burn Market by Retail Store Type
6.6.2 Italy Heat-Not-Burn Market by Component
6.7 Rest of Europe Heat-Not-Burn Market
6.7.1 Rest of Europe Heat-Not-Burn Market by Distribution Channel
6.7.1.1 Rest of Europe Heat-Not-Burn Market by Retail Store Type
6.7.2 Rest of Europe Heat-Not-Burn Market by Component

Chapter 7. Company Profiles
7.1 British American Tobacco PLC
7.1.1 Company Overview
7.1.2 SWOT Analysis
7.2 Imperial Brands PLC
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 SWOT Analysis
7.3 Japan Tobacco, Inc. (Government of Japan)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental Analysis
7.3.4 Research & Development Expense
7.4 Korea Tobacco & Ginseng Corporation (KT&G Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.5 Philip Morris International Inc.
7.5.1 Company Overview
7.6 PAX Labs, Inc.
7.6.1 Company Overview

TABLE 1 Europe Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 2 Europe Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 3 Europe Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 4 Europe Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 5 Europe Online Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Online Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Retail Store Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Retail Store Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 10 Europe Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 11 Europe Convenience Store Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Convenience Store Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Tobacconist Store Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Tobacconist Store Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Grocery Store Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Grocery Store Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Drug Store Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Drug Store Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Other Retail Store Type Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Other Retail Store Type Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 22 Europe Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 23 Europe Sticks Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Sticks Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Loose-leaf Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Loose-leaf Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Devices Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Devices Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Capsules Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Capsules Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Vaporizers Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe Vaporizers Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Other Component Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Other Component Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Heat-Not-Burn Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Heat-Not-Burn Market by Country, 2024 - 2031, USD Million
TABLE 37 Germany Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 38 Germany Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 39 Germany Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 40 Germany Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 41 Germany Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 42 Germany Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 43 Germany Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 44 Germany Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 45 UK Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 46 UK Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 47 UK Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 48 UK Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 49 UK Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 50 UK Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 51 UK Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 52 UK Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 53 France Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 54 France Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 55 France Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 56 France Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 57 France Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 58 France Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 59 France Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 60 France Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 61 Russia Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 62 Russia Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 63 Russia Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 64 Russia Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 65 Russia Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 66 Russia Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 67 Russia Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 68 Russia Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 69 Spain Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 70 Spain Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 71 Spain Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 72 Spain Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 73 Spain Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 74 Spain Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 75 Spain Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 76 Spain Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 77 Italy Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 78 Italy Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 79 Italy Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 80 Italy Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 81 Italy Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 82 Italy Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 83 Italy Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 84 Italy Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 85 Rest of Europe Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 86 Rest of Europe Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 87 Rest of Europe Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 88 Rest of Europe Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 89 Rest of Europe Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 90 Rest of Europe Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 91 Rest of Europe Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 92 Rest of Europe Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 93 Key Information – British American Tobacco PLC
TABLE 94 Key Information – Imperial Brands PLC
TABLE 95 key information – Japan Tobacco, Inc.
TABLE 96 key Information – Korea Tobacco & Ginseng Corporation
TABLE 97 Key Information – Philip Morris International Inc.
TABLE 98 Key Information – PAX Labs, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Heat-Not-Burn Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Heat-Not-Burn Market
FIG 4 Porter’s Five Forces Analysis – Heat-Not-Burn Market
FIG 5 Europe Heat-Not-Burn Market share by Distribution Channel, 2023
FIG 6 Europe Heat-Not-Burn Market share by Distribution Channel, 2031
FIG 7 Europe Heat-Not-Burn Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 Europe Heat-Not-Burn Market share by Component, 2023
FIG 9 Europe Heat-Not-Burn Market share by Component, 2031
FIG 10 Europe Heat-Not-Burn Market by Component, 2020 - 2031, USD Million
FIG 11 Europe Heat-Not-Burn Market share by Country, 2023
FIG 12 Europe Heat-Not-Burn Market share by Country, 2031
FIG 13 Europe Heat-Not-Burn Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: British American Tobacco PLC
FIG 15 Swot Analysis: Imperial Brands PLC