The Europe Hummus Market would witness market growth of 14.3% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 34,936.3 tonnes, showcasing a growth of 12.3% (2020-2024).
Convenience stores play a vital role as a distribution channel in the hummus market due to their accessibility and strategic location. These stores are typically located in high-traffic areas such as residential neighborhood, gas stations, and near workplaces, offering quick and easy access for consumers looking for snacks or ready-to-eat meals. As hummus continues to gain popularity as a healthy snack option, convenience stores are increasingly stocking a variety of hummus products, including single-serve containers and grab-and-go options. Thus, the Germany market is expected to sold 4,434.3 tonnes of hummus by Convenience stores by the year 2031.
The Germany market dominated the Europe Hummus Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $718.3 million by 2031. The UK market is experiencing a CAGR of 13.5% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 15.1% during (2024 - 2031).
As a versatile and easy-to-prepare dish, hummus has seamlessly integrated into various meals beyond traditional Mediterranean cuisine. For example, in the United States, hummus is commonly used as a dip for vegetables and pita chips, while in Europe, it is increasingly incorporated into sandwiches and wraps as a healthy alternative to mayonnaise or butter. Brands such as Sabra, Tribe, and Obela have played a pivotal role in popularizing hummus, introducing it to Western markets through extensive marketing campaigns and retail availability.
Moreover, social media and food influencers have played a significant role in elevating hummus from a regional dish to a phenomenon. Platforms like Instagram, YouTube, and TikTok have allowed food creators to introduce creative, diverse ways of incorporating hummus into everyday meals, contributing to its widespread popularity. Influencers have showcased hummus bowls, hummus-stuffed vegetables, and innovative recipes like chocolate hummus or hummus-based breakfast items, making them appealing to a broader audience.
In Europe, the demand for hummus has experienced significant growth, driven by several prominent trends such as the increasing popularity of plant-based diets, rising health-consciousness, and the widespread influence of Mediterranean cuisine. Consumers are increasingly turning to hummus as a healthy and versatile alternative to traditional spreads and snacks. Factors such as the growing vegan, vegetarian, and flexitarian populations, along with a heightened awareness of clean-label products and sustainable sourcing, have also contributed to hummus' rising demand across the region.
Free Valuable Insights: The Global Hummus Market will Hit USD 10.2 Billion by 2031, at a CAGR of 14.5%
Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels. Based on Packaging, the market is segmented into Tubs & Cups, Jars & Bottles, and Other Packagings. Based on Product, the market is segmented into Classic Hummus, Roasted Garlic Hummus, White Bean Hummus, Black Olive Hummus, and Other Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
By Packaging (Volume, Tonnes, USD Billion, 2020-2031)
By Product (Volume, Tonnes, USD Billion, 2020-2031)
By Country (Volume, Tonnes, USD Billion, 2020-2031)
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