The Europe Live Commerce Platforms Market would witness market growth of 19.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $204.9 Million by 2031. The UK market is exhibiting a CAGR of 18.5% during (2024 - 2031). Additionally, The France market would experience a CAGR of 20.5% during (2024 - 2031).
For fashion and cosmetics brands, live commerce platforms have integrated virtual try-ons and fitting rooms. Using augmented reality (AR), consumers can see how clothing items or beauty products look on them in real time. This feature provides a more personalized shopping experience, helping consumers make better purchasing decisions.
In addition, live commerce platforms have been employed in the food and beverage sector to conduct interactive cooking classes and recipe demonstrations. Chefs or culinary experts host live sessions where viewers can follow recipes, ask questions about techniques, and purchase ingredients directly from the live stream.
The high rate of internet use for shopping in Europe has elevated consumer expectations for real-time and interactive shopping experiences. European consumers increasingly seek dynamic and engaging online shopping formats like live commerce. This shift drives demand for platforms that offer live streaming capabilities, real-time interaction with hosts, and instant purchasing options, contributing to the growth of the live commerce platforms market. In 2023, 92% of the surveyed individuals utilized the internet, and 70% purchased or ordered goods or services online 12 months before the survey, according to Eurostat. With the widespread use of the internet for shopping, European retailers are adopting omnichannel retail strategies that include live commerce.
Free Valuable Insights: The Global Live Commerce Platforms Market will Hit USD 3.4 Billion by 2031, at a CAGR of 19.8%
Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Category
By Country
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