Europe Marketing Analytics Software Market By Application (Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others), By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End User (Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The Europe Marketing Analytics Software Market would witness market growth of 16.1% CAGR during the forecast period (2020-2026). Marketing analytics software products are beneficial to make marketing efforts in every industry these days. Analytics software are the tools for analyzing, measuring, managing, and controlling marketing performance with the aid of insights gained from consumer behavior. Marketing analytics software products have proven their capability of improving returns and enhancing the effectiveness of marketing activities. Competence in analyzing consumer preferences, purchasing trends, and other essential criteria determining the growth scenarios of a certain product or service and thus makes marketing analytics software vital to successful returns in today’s extremely competitive business environment.

Cloud computing technology is the major growth driver for the market. Large enterprises involve in several marketing channels, and this generates large datasets. Cloud computing technology allows marketers to analyze and organize structured and non-structured data with the help of marketing analytics platforms in an economical manner. The increasing popularity of cloud-based marketing analytics software is due to benefits, like better functionality and cost-effectiveness. All these factors are encouraging service providers like Adobe Inc. and Oracle Corporation, to offer cloud analytics solutions to marketers.

Vendors in the media and communication sector must understand the type of content across several screens and channels and the nature of audience interaction. This data is then processed via analytics platforms for holistic, and quick views of the content-viewing patterns and preferences of the customers to strategize effective marketing campaigns. Numerous companies including Netflix have already adopted marketing analytics that helps them involve in fine-grained and in-depth audience analytics and improve the content deal for “House of Cards” to almost double the initial amount.

Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: Marketing Analytics Software Market in Europe is expected to register a CAGR of 16.1% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Application

• Social Media Marketing
• E-mail Marketing
• Search Engine Marketing
• Content Marketing
• Others

By Deployment Type

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• Consumer Goods
• Industrial
• Media & Communication
• Healthcare
• Retail
• BFSI
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Adobe, Inc.
• Accenture PLC
• IBM Corporation
• Oracle Corporation
• Wipro Limited
• Experian PLC
• Pegasystems, Inc.
• Teradata Corporation
• Harte Hanks, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Analytics Software Market, by Application
1.4.2 Europe Marketing Analytics Software Market, by Deployment Type
1.4.3 Europe Marketing Analytics Software Market, by Organization Size
1.4.4 Europe Marketing Analytics Software Market, by End User
1.4.5 Europe Marketing Analytics Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players

Chapter 4. Europe Marketing Analytics Software Market by Application
4.1 Europe Marketing Analytics Software Social Media Marketing Market by Country
4.2 Europe Marketing Analytics Software E-mail Marketing Market by Country
4.3 Europe Marketing Analytics Software Search Engine Marketing Market by Country
4.4 Europe Marketing Analytics Software Content Marketing Market by Country
4.5 Europe Other Application Marketing Analytics Software Market by Country

Chapter 5. Europe Marketing Analytics Software Market by Deployment Type
5.1 Europe Cloud Marketing Analytics Software Market by Country
5.2 Europe On-premise Marketing Analytics Software Market by Country

Chapter 6. Europe Marketing Analytics Software Market by Organization Size
6.1 Europe Large Enterprises Marketing Analytics Software Market by Country
6.2 Europe Small & Medium Enterprises Marketing Analytics Software Market by Country

Chapter 7. Europe Marketing Analytics Software Market by End User
7.1 Europe Consumer Goods Marketing Analytics Software Market by Country
7.2 Europe Industrial Marketing Analytics Software Market by Country
7.3 Europe Media & Communication Marketing Analytics Software Market by Country
7.4 Europe Healthcare Marketing Analytics Software Market by Country
7.5 Europe Retail Marketing Analytics Software Market by Country
7.6 Europe BFSI Marketing Analytics Software Market by Country
7.7 Europe Others Marketing Analytics Software Market by Country

Chapter 8. Europe Marketing Analytics Software Market by Country
8.1 Germany Marketing Analytics Software Market
8.1.1 Germany Marketing Analytics Software Market by Application
8.1.2 Germany Marketing Analytics Software Market by Deployment Type
8.1.3 Germany Marketing Analytics Software Market by Organization Size
8.1.4 Germany Marketing Analytics Software Market by End User
8.2 UK Marketing Analytics Software Market
8.2.1 UK Marketing Analytics Software Market by Application
8.2.2 UK Marketing Analytics Software Market by Deployment Type
8.2.3 UK Marketing Analytics Software Market by Organization Size
8.2.4 UK Marketing Analytics Software Market by End User
8.3 France Marketing Analytics Software Market
8.3.1 France Marketing Analytics Software Market by Application
8.3.2 France Marketing Analytics Software Market by Deployment Type
8.3.3 France Marketing Analytics Software Market by Organization Size
8.3.4 France Marketing Analytics Software Market by End User
8.4 Russia Marketing Analytics Software Market
8.4.1 Russia Marketing Analytics Software Market by Application
8.4.2 Russia Marketing Analytics Software Market by Deployment Type
8.4.3 Russia Marketing Analytics Software Market by Organization Size
8.4.4 Russia Marketing Analytics Software Market by End User
8.5 Spain Marketing Analytics Software Market
8.5.1 Spain Marketing Analytics Software Market by Application
8.5.2 Spain Marketing Analytics Software Market by Deployment Type
8.5.3 Spain Marketing Analytics Software Market by Organization Size
8.5.4 Spain Marketing Analytics Software Market by End User
8.6 Italy Marketing Analytics Software Market
8.6.1 Italy Marketing Analytics Software Market by Application
8.6.2 Italy Marketing Analytics Software Market by Deployment Type
8.6.3 Italy Marketing Analytics Software Market by Organization Size
8.6.4 Italy Marketing Analytics Software Market by End User
8.7 Rest of Europe Marketing Analytics Software Market
8.7.1 Rest of Europe Marketing Analytics Software Market by Application
8.7.2 Rest of Europe Marketing Analytics Software Market by Deployment Type
8.7.3 Rest of Europe Marketing Analytics Software Market by Organization Size
8.7.4 Rest of Europe Marketing Analytics Software Market by End User

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:

TABLE 1 Europe Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 2 Europe Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Marketing Analytics Software Market
TABLE 4 Product Launches And Product Expansions– Marketing Analytics Software Market
TABLE 5 Acquisition and Mergers– Marketing Analytics Software Market
TABLE 6 Europe Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 7 Europe Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 8 Europe Marketing Analytics Software Social Media Marketing Market by Country, 2016 - 2019, USD Million
TABLE 9 Europe Marketing Analytics Software Social Media Marketing Market by Country, 2020 - 2026, USD Million
TABLE 10 Europe Marketing Analytics Software E-mail Marketing Market by Country, 2016 - 2019, USD Million
TABLE 11 Europe Marketing Analytics Software E-mail Marketing Market by Country, 2020 - 2026, USD Million
TABLE 12 Europe Marketing Analytics Software Search Engine Marketing Market by Country, 2016 - 2019, USD Million
TABLE 13 Europe Marketing Analytics Software Search Engine Marketing Market by Country, 2020 - 2026, USD Million
TABLE 14 Europe Marketing Analytics Software Content Marketing Market by Country, 2016 - 2019, USD Million
TABLE 15 Europe Marketing Analytics Software Content Marketing Market by Country, 2020 - 2026, USD Million
TABLE 16 Europe Other Application Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 17 Europe Other Application Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 18 Europe Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 Europe Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 Europe Cloud Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 21 Europe Cloud Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 22 Europe On-premise Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 23 Europe On-premise Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 24 Europe Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 25 Europe Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 26 Europe Large Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 27 Europe Large Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 28 Europe Small & Medium Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 29 Europe Small & Medium Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 30 Europe Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 31 Europe Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 32 Europe Consumer Goods Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 33 Europe Consumer Goods Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 34 Europe Industrial Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 35 Europe Industrial Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 36 Europe Media & Communication Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 37 Europe Media & Communication Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 38 Europe Healthcare Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 39 Europe Healthcare Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 40 Europe Retail Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 41 Europe Retail Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 42 Europe BFSI Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 43 Europe BFSI Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 44 Europe Others Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 45 Europe Others Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 46 Europe Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 47 Europe Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 48 Germany Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 49 Germany Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 50 Germany Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 51 Germany Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 52 Germany Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 53 Germany Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 54 Germany Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 55 Germany Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 56 Germany Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 57 Germany Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 58 UK Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 59 UK Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 60 UK Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 61 UK Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 62 UK Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 UK Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 UK Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 65 UK Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 66 UK Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 67 UK Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 68 France Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 69 France Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 70 France Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 71 France Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 72 France Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 73 France Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 74 France Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 75 France Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 76 France Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 77 France Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 78 Russia Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 79 Russia Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 80 Russia Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 81 Russia Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 82 Russia Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 83 Russia Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 84 Russia Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 85 Russia Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 86 Russia Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 87 Russia Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 88 Spain Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 89 Spain Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 90 Spain Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 91 Spain Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 92 Spain Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 93 Spain Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 94 Spain Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 95 Spain Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 96 Spain Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 97 Spain Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 98 Italy Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 99 Italy Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 100 Italy Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 101 Italy Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 102 Italy Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 103 Italy Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 104 Italy Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 105 Italy Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 106 Italy Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 107 Italy Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 108 Rest of Europe Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 109 Rest of Europe Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 110 Rest of Europe Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 111 Rest of Europe Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 112 Rest of Europe Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 113 Rest of Europe Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 114 Rest of Europe Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 115 Rest of Europe Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 116 Rest of Europe Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 117 Rest of Europe Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 118 Key Information – Adobe, Inc.
TABLE 119 Key information – Accenture PLC
TABLE 120 Key information – IBM Corporation
TABLE 121 Key Information – Oracle Corporation
TABLE 122 Key Information – Wipro Limited
TABLE 123 key information – Experian PLC
TABLE 124 Key Information – Pegasystems, Inc.
TABLE 125 Key Information – Teradata Corporation
TABLE 126 key information – Harte Hanks, Inc.
TABLE 127 Key information – SAS Institute, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe, inc.
FIG 7 Swot analysis: Accenture plc
FIG 8 Recent strategies and developments: IBM Corporation
FIG 9 Swot analysis: IBM Corporation
FIG 10 Recent strategies and developments: Oracle Corporation
FIG 11 SWOT analysis: Oracle Corporation
FIG 12 Recent strategies and developments: Wipro Limited
FIG 13 SWOT Analysis: Wipro Limited
FIG 14 Recent strategies and developments: Experian PLC
FIG 15 Recent strategies and developments: Pegasystems, Inc.
FIG 16 SWOT Analysis: Pegasystems, Inc.
FIG 17 Recent strategies and developments: Teradata Corporation
FIG 18 SWOT Analysis: Teradata Corporation
FIG 19 Recent strategies and developments: Harte Hanks, Inc.
FIG 20 Recent strategies and developments: SAS Institute, Inc.