Europe Marketing Attribution Software Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Type, By Deployment Mode (On-premises and Cloud), By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028

The Europe Marketing Attribution Software Market would witness market growth of 13.0% CAGR during the forecast period (2022-2028).

Inbound marketing is centered on content. Every marketer wants to know how their content, especially on their blog, affects the number of leads they produce. To display the number of times a blog post is seen before the conversion, attribution reports compile this data. This is a major victory for bloggers who haven't been able to directly link their blog content to lead generating. These reports' data help marketers analyze which kinds of content are most effective. Popular themes, content forms, or even the period of promotion could fall under this category.

Marketers may make better decisions regarding their marketing if they have a better understanding of which content produces more leads. Despite the name "marketing attribution," today's multifaceted strategy for campaigns, branding, and customer experience has turned it into an enterprise-wide endeavor, particularly when using increasingly complicated models. While finance teams may be interested in being involved in the goal-setting and ROI aspects of the program, IT may be required to successfully implement multi-touch and weighted multi-touch attribution models.

The Italian government has spent a great deal of money to promote digitization in Italy. The target was put into Italy's three-year strategy to accommodate the timeline. Owing to the changing nature of links between institutions and citizens, the digital technologies developed under this strategy include cell phones, social media, cloud computing, artificial intelligence, and massive amounts of data. B2C marketers may now manage client engagement with new marketing automation systems. B2B and B2C marketers manage leads, campaigns, and digital asset management (DaM). Unfortunately, early marketing automation initiatives generally lacked interaction with back-office systems. As a result, these factors will promote the growth of marketing automation software in Europe.

The Germany market dominated the Europe Marketing Attribution Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $467 million by 2028. The UK market is anticipated to grow at a CAGR of 12% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 13.8% during (2022 - 2028).

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Multi-source Attribution, Probabilistic or Algorithmic Attribution and Single-source Attribution. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Telecom & IT, Healthcare, Travel & Hospitality, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Marketing Attribution Software Market will Hit $7.2 Billion by 2028, at a CAGR of 13.7%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Google LLC (Alphabet, Inc.), SAP SE, Adobe, Inc., Merkle Inc. (Dentsu Group Inc.), Neustar, Inc. (TransUnion LLC), HubSpot, Inc., Nielsen Holdings plc (Elliott Investment Management L.P.), Ruler Analytics Limited, and Windsor Group AG

Scope of the Study

Market Segments Covered in the Report:

By Component

• Solution
• Services

By Type

• Multi-source Attribution
• Probabilistic or Algorithmic Attribution
• Single-source Attribution

By Deployment Mode

• On-premises
• Cloud

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Vertical

• Consumer Goods & Retail
• BFSI
• Telecom & IT
• Healthcare
• Travel & Hospitality
• Media & Entertainment
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Oracle Corporation
• Google LLC (Alphabet, Inc.)
• SAP SE
• Adobe, Inc.
• Merkle Inc. (Dentsu Group Inc.)
• Neustar, Inc. (TransUnion LLC)
• HubSpot, Inc.
• Nielsen Holdings plc (Elliott Investment Management L.P.)
• Ruler Analytics Limited
• Windsor Group AG

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Attribution Software Market, by Component
1.4.2 Europe Marketing Attribution Software Market, by Type
1.4.3 Europe Marketing Attribution Software Market, by Deployment Mode
1.4.4 Europe Marketing Attribution Software Market, by Organization Size
1.4.5 Europe Marketing Attribution Software Market, by Vertical
1.4.6 Europe Marketing Attribution Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis – Global
3.1 Market Share Analysis, 2021

Chapter 4. Europe Marketing Attribution Software Market by Component
4.1 Europe Solution Market by Country
4.2 Europe Services Market by Country

Chapter 5. Europe Marketing Attribution Software Market by Type
5.1 Europe Multi-source Attribution Market by Country
5.2 Europe Probabilistic or Algorithmic Attribution Market by Country
5.3 Europe Single-source Attribution Market by Country

Chapter 6. Europe Marketing Attribution Software Market by Deployment Mode
6.1 Europe On-premises Market by Country
6.2 Europe Cloud Market by Country

Chapter 7. Europe Marketing Attribution Software Market by Organization Size
7.1 Europe Large Enterprises Market by Country
7.2 Europe Small & Medium Enterprises (SMEs) Market by Country

Chapter 8. Europe Marketing Attribution Software Market by Vertical
8.1 Europe Consumer Goods & Retail Market by Country
8.2 Europe BFSI Market by Country
8.3 Europe Telecom & IT Market by Country
8.4 Europe Healthcare Market by Country
8.5 Europe Travel & Hospitality Market by Country
8.6 Europe Media & Entertainment Market by Country
8.7 Europe Others Market by Country

Chapter 9. Europe Marketing Attribution Software Market by Country
9.1 Germany Marketing Attribution Software Market
9.1.1 Germany Marketing Attribution Software Market by Component
9.1.2 Germany Marketing Attribution Software Market by Type
9.1.3 Germany Marketing Attribution Software Market by Deployment Mode
9.1.4 Germany Marketing Attribution Software Market by Organization Size
9.1.5 Germany Marketing Attribution Software Market by Vertical
9.2 UK Marketing Attribution Software Market
9.2.1 UK Marketing Attribution Software Market by Component
9.2.2 UK Marketing Attribution Software Market by Type
9.2.3 UK Marketing Attribution Software Market by Deployment Mode
9.2.4 UK Marketing Attribution Software Market by Organization Size
9.2.5 UK Marketing Attribution Software Market by Vertical
9.3 France Marketing Attribution Software Market
9.3.1 France Marketing Attribution Software Market by Component
9.3.2 France Marketing Attribution Software Market by Type
9.3.3 France Marketing Attribution Software Market by Deployment Mode
9.3.4 France Marketing Attribution Software Market by Organization Size
9.3.5 France Marketing Attribution Software Market by Vertical
9.4 Russia Marketing Attribution Software Market
9.4.1 Russia Marketing Attribution Software Market by Component
9.4.2 Russia Marketing Attribution Software Market by Type
9.4.3 Russia Marketing Attribution Software Market by Deployment Mode
9.4.4 Russia Marketing Attribution Software Market by Organization Size
9.4.5 Russia Marketing Attribution Software Market by Vertical
9.5 Spain Marketing Attribution Software Market
9.5.1 Spain Marketing Attribution Software Market by Component
9.5.2 Spain Marketing Attribution Software Market by Type
9.5.3 Spain Marketing Attribution Software Market by Deployment Mode
9.5.4 Spain Marketing Attribution Software Market by Organization Size
9.5.5 Spain Marketing Attribution Software Market by Vertical
9.6 Italy Marketing Attribution Software Market
9.6.1 Italy Marketing Attribution Software Market by Component
9.6.2 Italy Marketing Attribution Software Market by Type
9.6.3 Italy Marketing Attribution Software Market by Deployment Mode
9.6.4 Italy Marketing Attribution Software Market by Organization Size
9.6.5 Italy Marketing Attribution Software Market by Vertical
9.7 Rest of Europe Marketing Attribution Software Market
9.7.1 Rest of Europe Marketing Attribution Software Market by Component
9.7.2 Rest of Europe Marketing Attribution Software Market by Type
9.7.3 Rest of Europe Marketing Attribution Software Market by Deployment Mode
9.7.4 Rest of Europe Marketing Attribution Software Market by Organization Size
9.7.5 Rest of Europe Marketing Attribution Software Market by Vertical

Chapter 10. Company Profiles
10.1 Oracle Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Google LLC (Alphabet, Inc.)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 SAP SE
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Acquisition and Mergers:
10.5 Merkle Inc. (Dentsu Group Inc.)
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Recent strategies and developments:
10.5.3.1 Product Launches and Product Expansions:
10.6 Neustar, Inc. (TransUnion LLC)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.7 HubSpot, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Research & Development Expense
10.8 Nielsen Holdings plc (Elliott Investment Management L.P.)
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.9 Ruler Analytics Limited
10.9.1 Company Overview
10.10. Windsor Group AG
10.10.1 Company Overview

TABLE 1 Europe Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 2 Europe Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 3 Europe Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 4 Europe Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 5 Europe Solution Market by Country, 2018 - 2021, USD Million
TABLE 6 Europe Solution Market by Country, 2022 - 2028, USD Million
TABLE 7 Europe Services Market by Country, 2018 - 2021, USD Million
TABLE 8 Europe Services Market by Country, 2022 - 2028, USD Million
TABLE 9 Europe Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 10 Europe Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 11 Europe Multi-source Attribution Market by Country, 2018 - 2021, USD Million
TABLE 12 Europe Multi-source Attribution Market by Country, 2022 - 2028, USD Million
TABLE 13 Europe Probabilistic or Algorithmic Attribution Market by Country, 2018 - 2021, USD Million
TABLE 14 Europe Probabilistic or Algorithmic Attribution Market by Country, 2022 - 2028, USD Million
TABLE 15 Europe Single-source Attribution Market by Country, 2018 - 2021, USD Million
TABLE 16 Europe Single-source Attribution Market by Country, 2022 - 2028, USD Million
TABLE 17 Europe Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 18 Europe Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 19 Europe On-premises Market by Country, 2018 - 2021, USD Million
TABLE 20 Europe On-premises Market by Country, 2022 - 2028, USD Million
TABLE 21 Europe Cloud Market by Country, 2018 - 2021, USD Million
TABLE 22 Europe Cloud Market by Country, 2022 - 2028, USD Million
TABLE 23 Europe Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 24 Europe Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 25 Europe Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 26 Europe Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 27 Europe Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 28 Europe Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 29 Europe Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 30 Europe Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 31 Europe Consumer Goods & Retail Market by Country, 2018 - 2021, USD Million
TABLE 32 Europe Consumer Goods & Retail Market by Country, 2022 - 2028, USD Million
TABLE 33 Europe BFSI Market by Country, 2018 - 2021, USD Million
TABLE 34 Europe BFSI Market by Country, 2022 - 2028, USD Million
TABLE 35 Europe Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 Europe Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 38 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 39 Europe Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 40 Europe Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 41 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 42 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 43 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 44 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 45 Europe Marketing Attribution Software Market by Country, 2018 - 2021, USD Million
TABLE 46 Europe Marketing Attribution Software Market by Country, 2022 - 2028, USD Million
TABLE 47 Germany Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 48 Germany Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 49 Germany Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 50 Germany Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 51 Germany Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 52 Germany Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 53 Germany Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 54 Germany Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 55 Germany Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 56 Germany Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 57 Germany Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 58 Germany Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 59 UK Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 60 UK Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 61 UK Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 62 UK Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 63 UK Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 64 UK Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 65 UK Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 66 UK Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 67 UK Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 68 UK Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 69 UK Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 70 UK Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 71 France Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 72 France Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 73 France Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 74 France Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 75 France Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 76 France Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 77 France Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 78 France Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 79 France Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 80 France Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 81 France Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 82 France Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 83 Russia Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 84 Russia Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 85 Russia Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 86 Russia Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 87 Russia Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 88 Russia Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 89 Russia Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 90 Russia Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 91 Russia Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 92 Russia Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 93 Russia Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 94 Russia Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 95 Spain Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 96 Spain Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 97 Spain Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 98 Spain Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 99 Spain Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 100 Spain Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 101 Spain Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 102 Spain Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 103 Spain Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 104 Spain Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 105 Spain Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 106 Spain Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 107 Italy Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 108 Italy Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 109 Italy Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 110 Italy Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 111 Italy Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 112 Italy Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 113 Italy Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 114 Italy Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 115 Italy Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 116 Italy Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 117 Italy Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 118 Italy Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 119 Rest of Europe Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 120 Rest of Europe Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 121 Rest of Europe Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 122 Rest of Europe Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 123 Rest of Europe Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 124 Rest of Europe Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 125 Rest of Europe Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 126 Rest of Europe Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 127 Rest of Europe Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 128 Rest of Europe Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 129 Rest of Europe Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 130 Rest of Europe Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 131 Key Information – Oracle Corporation
TABLE 132 Key Information – Google LLC
TABLE 133 Key Information – SAP SE
TABLE 134 Key Information – Adobe, Inc.
TABLE 135 Key Information – Merkle Inc.
TABLE 136 Key Information – Neustar, Inc.
TABLE 137 Key Information – HubSpot, Inc.
TABLE 138 Key Information – Nielsen Holdings plc
TABLE 139 Key Information – Ruler Analytics Limited
TABLE 140 Key Information – Windsor Group AG

List of Figures
FIG 1 Methodology for the research
FIG 2 Market Share Analysis, 2021
FIG 3 SWOT analysis: Oracle Corporation
FIG 4 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 5 SWOT Analysis: SAP SE