Europe Marketing Automation Market By Component (Software and Services) By Application (Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others) By Deployment Type (On-premise and Cloud) By Organization Size (Large Enterprises and Small & Medium Enterprises) By End User (BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others)

Analysis of Market Size & Trends

The Europe Marketing Automation Market would witness market growth of 12.4% CAGR during the forecast period (2019-2025). Marketers use marketing automation solutions to understand infinite volumes of client information that transform it into actionable, intelligent sales leads. It is anticipated that small and medium-sized companies will add to development more than large companies. The top verticals of MAS are high-tech, software and business services, which include the most business services.

Departments of marketing, advisors, and part-time marketers benefit from the concept of task and process requirements and outcomes. They are also viewed, stored, and executed by software to improve effectiveness and reduce human mistakes. Marketing automation has been primarily concentrated on email advertising automation and relates to a wide spectrum of automation and analysis tools for inbound marketing in particular. A hosting or Web-based solution is used with marketing automatic systems, and customers will not have to install software.

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Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, Salesforce.com, Inc., Microsoft Corporation, Cognizant Technology Solutions Corporation, HubSpot, Inc., Act-On-Software, Inc., ActiveCampaign, Inc., Keap, Inc. and SAS Institute, Inc.

Scope of the Marketing Automation Market Analysis

Market Segmentation:

By Component

• Software
• Services

By Application

• Lead Nurturing and Lead Scoring
• Email Marketing and Social Marketing
• Campaign Management
• Analytics and Reporting
• Inbound Marketing
• Others

By Deployment Type

• On-premise
• Cloud

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• BFSI
• Retail and Consumer Goods
• Travel and Hospitality
• Education and Media & Entertainment
• Healthcare
• Telecom & IT
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Adobe, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• Microsoft Corporation
• Cognizant Technology Solutions Corporation
• HubSpot, Inc.
• Act-On-Software, Inc.
• ActiveCampaign, Inc.
• Keap, Inc.
• SAS Institute, Inc.