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Europe Marketing Automation Market By Component (Software and Services) By Application (Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others) By Deployment Type (On-premise and Cloud) By Organization Size (Large Enterprises and Small & Medium Enterprises) By End User (BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others)

Published Date : 30-Sep-2019

Pages: 133

Formats: PDF

The Europe Marketing Automation Market would witness market growth of 12.4% CAGR during the forecast period (2019-2025). Marketers use marketing automation solutions to understand infinite volumes of client information that transform it into actionable, intelligent sales leads. It is anticipated that small and medium-sized companies will add to development more than large companies. The top verticals of MAS are high-tech, software and business services, which include the most business services.

Departments of marketing, advisors, and part-time marketers benefit from the concept of task and process requirements and outcomes. They are also viewed, stored, and executed by software to improve effectiveness and reduce human mistakes. Marketing automation has been primarily concentrated on email advertising automation and relates to a wide spectrum of automation and analysis tools for inbound marketing in particular. A hosting or Web-based solution is used with marketing automatic systems, and customers will not have to install software.

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Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, Salesforce.com, Inc., Microsoft Corporation, Cognizant Technology Solutions Corporation, HubSpot, Inc., Act-On-Software, Inc., ActiveCampaign, Inc., Keap, Inc. and SAS Institute, Inc.

Scope of the Marketing Automation Market Analysis

Market Segmentation:

By Component

  • Software
  • Services

By Application

  • Lead Nurturing and Lead Scoring
  • Email Marketing and Social Marketing
  • Campaign Management
  • Analytics and Reporting
  • Inbound Marketing
  • Others

By Deployment Type

  • On-premise
  • Cloud

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • BFSI
  • Retail and Consumer Goods
  • Travel and Hospitality
  • Education and Media & Entertainment
  • Healthcare
  • Telecom & IT
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Adobe, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Cognizant Technology Solutions Corporation
  • HubSpot, Inc.
  • Act-On-Software, Inc.
  • ActiveCampaign, Inc.
  • Keap, Inc.
  • SAS Institute, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Automation Market, by Component
1.4.2 Europe Marketing Automation Market, by Application
1.4.3 Europe Marketing Automation Market, by Deployment Type
1.4.4 Europe Marketing Automation Market, by Organization Size
1.4.5 Europe Marketing Automation Market, by End User
1.4.6 Europe Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Europe Marketing Automation Market by Component
4.1 Europe Marketing Automation Software Market by Country
4.2 Europe Marketing Automation Services Market by Country

Chapter 5. Europe Marketing Automation Market by Application
5.1 Europe Marketing Automation Lead Nurturing and Lead Scoring Market by Country
5.2 Europe Marketing Automation Email Marketing and Social Marketing Market by Country
5.3 Europe Marketing Automation Campaign Management Market by Country
5.4 Europe Marketing Automation Analytics and Reporting Market by Country
5.5 Europe Marketing Automation Inbound Marketing Market by Country
5.6 Europe Other Application Marketing Automation Market by Country

Chapter 6. Europe Marketing Automation Market by Deployment Type
6.1 Europe On-premise Marketing Automation Market by Country
6.2 Europe Cloud Marketing Automation Market by Country

Chapter 7. Europe Marketing Automation Market by Organization Size
7.1 Europe Large Enterprises Marketing Automation Market by Country
7.2 Europe Small & Medium Enterprises Marketing Automation Market by Country

Chapter 8. Europe Marketing Automation Market by End User
8.1 Europe BFSI Marketing Automation Market by Country
8.2 Europe Retail and Consumer Goods Marketing Automation Market by Country
8.3 Europe Travel and Hospitality Marketing Automation Market by Country
8.4 Europe Education and Media & Entertainment Marketing Automation Market by Country
8.5 Europe Healthcare Marketing Automation Market by Country
8.6 Europe Telecom & IT Marketing Automation Market by Country
8.7 Europe Others Marketing Automation Market by Country

Chapter 9. Europe Marketing Automation Market by Country
9.1 Germany Marketing Automation Market
9.1.1 Germany Marketing Automation Market by Component
9.1.2 Germany Marketing Automation Market by Application
9.1.3 Germany Marketing Automation Market by Deployment Type
9.1.4 Germany Marketing Automation Market by Organization Size
9.1.5 Germany Marketing Automation Market by End User
9.2 UK Marketing Automation Market
9.2.1 UK Marketing Automation Market by Component
9.2.2 UK Marketing Automation Market by Application
9.2.3 UK Marketing Automation Market by Deployment Type
9.2.4 UK Marketing Automation Market by Organization Size
9.2.5 UK Marketing Automation Market by End User
9.3 France Marketing Automation Market
9.3.1 France Marketing Automation Market by Component
9.3.2 France Marketing Automation Market by Application
9.3.3 France Marketing Automation Market by Deployment Type
9.3.4 France Marketing Automation Market by Organization Size
9.3.5 France Marketing Automation Market by End User
9.4 Russia Marketing Automation Market
9.4.1 Russia Marketing Automation Market by Component
9.4.2 Russia Marketing Automation Market by Application
9.4.3 Russia Marketing Automation Market by Deployment Type
9.4.4 Russia Marketing Automation Market by Organization Size
9.4.5 Russia Marketing Automation Market by End User
9.5 Spain Marketing Automation Market
9.5.1 Spain Marketing Automation Market by Component
9.5.2 Spain Marketing Automation Market by Application
9.5.3 Spain Marketing Automation Market by Deployment Type
9.5.4 Spain Marketing Automation Market by Organization Size
9.5.5 Spain Marketing Automation Market by End User
9.6 Italy Marketing Automation Market
9.6.1 Italy Marketing Automation Market by Component
9.6.2 Italy Marketing Automation Market by Application
9.6.3 Italy Marketing Automation Market by Deployment Type
9.6.4 Italy Marketing Automation Market by Organization Size
9.6.5 Italy Marketing Automation Market by End User
9.7 Rest of Europe Marketing Automation Market
9.7.1 Rest of Europe Marketing Automation Market by Component
9.7.2 Rest of Europe Marketing Automation Market by Application
9.7.3 Rest of Europe Marketing Automation Market by Deployment Type
9.7.4 Rest of Europe Marketing Automation Market by Organization Size
9.7.5 Rest of Europe Marketing Automation Market by End User

Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Collaborations, partnerships and agreements:
10.1.5.2 Acquisition and mergers:
10.1.5.3 Product launches:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.1 Recent strategies and developments:
10.2.1.1 Collaborations, partnerships and agreements:
10.2.1.2 Acquisition and mergers:
10.2.1.3 Expansions:
10.2.2 SWOT Analysis
10.3 Salesforce.com, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Collaborations, partnerships and agreements:
10.3.5.2 Acquisition and mergers:
10.3.5.3 Product launches:
10.3.6 SWOT Analysis
10.4 Microsoft Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Collaborations, partnerships and agreements:
10.4.5.2 Acquisition and mergers:
10.4.6 SWOT Analysis
10.5 Cognizant Technology Solutions Corporation
10.5.1 Company overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Recent strategies and developments:
10.5.4.1 Acquisition and mergers:
10.5.5 SWOT Analysis
10.6 HubSpot, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Collaborations, partnerships and agreements:
10.6.5.2 Acquisition and mergers:
10.6.6 SWOT Analysis
10.7 Act-On-Software, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Collaborations, partnerships and agreements:
10.7.2.2 Expansions:
10.7.2.3 Product Launch
10.8 ActiveCampaign, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Product launches:
10.8.2.2 Expansions:
10.9 Keap, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product launches:
10.1 SAS Institute, Inc.
10.10.1 Company Overview
TABLE 1 Europe Marketing Automation Market, 2015 - 2018, USD Million
TABLE 2 Europe Marketing Automation Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Marketing Automation Market
TABLE 4 Product Launches And Expansions- Marketing Automation Market
TABLE 5 Mergers & Acquisitions - Marketing Automation Market
TABLE 6 Europe Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 7 Europe Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 8 Europe Marketing Automation Software Market by Country, 2015 - 2018, USD Million
TABLE 9 Europe Marketing Automation Software Market by Country, 2019 - 2025, USD Million
TABLE 10 Europe Marketing Automation Services Market by Country, 2015 - 2018, USD Million
TABLE 11 Europe Marketing Automation Services Market by Country, 2019 - 2025, USD Million
TABLE 12 Europe Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 13 Europe Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 14 Europe Marketing Automation Lead Nurturing and Lead Scoring Market by Country, 2015 - 2018, USD Million
TABLE 15 Europe Marketing Automation Lead Nurturing and Lead Scoring Market by Country, 2019 - 2025, USD Million
TABLE 16 Europe Marketing Automation Email Marketing and Social Marketing Market by Country, 2015 - 2018, USD Million
TABLE 17 Europe Marketing Automation Email Marketing and Social Marketing Market by Country, 2019 - 2025, USD Million
TABLE 18 Europe Marketing Automation Campaign Management Market by Country, 2015 - 2018, USD Million
TABLE 19 Europe Marketing Automation Campaign Management Market by Country, 2019 - 2025, USD Million
TABLE 20 Europe Marketing Automation Analytics and Reporting Market by Country, 2015 - 2018, USD Million
TABLE 21 Europe Marketing Automation Analytics and Reporting Market by Country, 2019 - 2025, USD Million
TABLE 22 Europe Marketing Automation Inbound Marketing Market by Country, 2015 - 2018, USD Million
TABLE 23 Europe Marketing Automation Inbound Marketing Market by Country, 2019 - 2025, USD Million
TABLE 24 Europe Other Application Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 25 Europe Other Application Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 26 Europe Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 27 Europe Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 28 Europe On-premise Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 29 Europe On-premise Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 30 Europe Cloud Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 31 Europe Cloud Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 32 Europe Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 33 Europe Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 34 Europe Large Enterprises Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 35 Europe Large Enterprises Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 36 Europe Small & Medium Enterprises Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 37 Europe Small & Medium Enterprises Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 38 Europe Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 39 Europe Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 40 Europe BFSI Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 41 Europe BFSI Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 42 Europe Retail and Consumer Goods Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 43 Europe Retail and Consumer Goods Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 44 Europe Travel and Hospitality Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 45 Europe Travel and Hospitality Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 46 Europe Education and Media & Entertainment Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 47 Europe Education and Media & Entertainment Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 48 Europe Healthcare Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 49 Europe Healthcare Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 50 Europe Telecom & IT Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 51 Europe Telecom & IT Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 52 Europe Others Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 53 Europe Others Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 54 Europe Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 55 Europe Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 56 Germany Marketing Automation Market, 2015 - 2018, USD Million
TABLE 57 Germany Marketing Automation Market, 2019 - 2025, USD Million
TABLE 58 Germany Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 59 Germany Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 60 Germany Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 61 Germany Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 62 Germany Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 63 Germany Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 64 Germany Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 65 Germany Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 66 Germany Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 67 Germany Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 68 UK Marketing Automation Market, 2015 - 2018, USD Million
TABLE 69 UK Marketing Automation Market, 2019 - 2025, USD Million
TABLE 70 UK Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 71 UK Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 72 UK Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 73 UK Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 74 UK Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 75 UK Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 76 UK Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 77 UK Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 78 UK Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 79 UK Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 80 France Marketing Automation Market, 2015 - 2018, USD Million
TABLE 81 France Marketing Automation Market, 2019 - 2025, USD Million
TABLE 82 France Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 83 France Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 84 France Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 85 France Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 86 France Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 87 France Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 88 France Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 89 France Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 90 France Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 91 France Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 92 Russia Marketing Automation Market, 2015 - 2018, USD Million
TABLE 93 Russia Marketing Automation Market, 2019 - 2025, USD Million
TABLE 94 Russia Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 95 Russia Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 96 Russia Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 97 Russia Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 98 Russia Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 99 Russia Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 100 Russia Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 101 Russia Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 102 Russia Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 103 Russia Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 104 Spain Marketing Automation Market, 2015 - 2018, USD Million
TABLE 105 Spain Marketing Automation Market, 2019 - 2025, USD Million
TABLE 106 Spain Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 107 Spain Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 108 Spain Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 109 Spain Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 110 Spain Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 111 Spain Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 112 Spain Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 113 Spain Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 114 Spain Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 115 Spain Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 116 Italy Marketing Automation Market, 2015 - 2018, USD Million
TABLE 117 Italy Marketing Automation Market, 2019 - 2025, USD Million
TABLE 118 Italy Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 119 Italy Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 120 Italy Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 121 Italy Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 122 Italy Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 123 Italy Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 124 Italy Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 125 Italy Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 126 Italy Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 127 Italy Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 128 Rest of Europe Marketing Automation Market, 2015 - 2018, USD Million
TABLE 129 Rest of Europe Marketing Automation Market, 2019 - 2025, USD Million
TABLE 130 Rest of Europe Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 131 Rest of Europe Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 132 Rest of Europe Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 133 Rest of Europe Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 134 Rest of Europe Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 135 Rest of Europe Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 136 Rest of Europe Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 137 Rest of Europe Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 138 Rest of Europe Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 139 Rest of Europe Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 140 Key Information - Adobe, Inc.
TABLE 141 Key Information - Oracle Corporation
TABLE 142 Key Information -Salesforce.com, Inc.
TABLE 143 key information - Microsoft Corporation
TABLE 144 Key Information - Cognizant Technology Solutions Corporation
TABLE 145 Key Information - HubSpot, Inc.
TABLE 146 key information - Act-On-Software, Inc.
TABLE 147 Key Information - ActiveCampaign, Inc.
TABLE 148 Key Information - Keap, Inc.
TABLE 149 Key information - SAS Institute, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe systems, inc.
FIG 7 Recent strategies and developments: Oracle Corporation
FIG 8 SWOT analysis: Oracle Corporation
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 Recent strategies and developments: Microsoft Corporation
FIG 12 SWOT Analysis: Microsoft Corporation
FIG 13 Swot analysis: cognizant technology solutions corporation
FIG 14 SWOT Analysis: HubSpot, Inc.
FIG 15 Recent strategies and developments: Act-On-Software, Inc.

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