Europe Marketing Automation Market By Component (Software and Services) By Application (Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others) By Deployment Type (On-premise and Cloud) By Organization Size (Large Enterprises and Small & Medium Enterprises) By End User (BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Automation Market, by Component
1.4.2 Europe Marketing Automation Market, by Application
1.4.3 Europe Marketing Automation Market, by Deployment Type
1.4.4 Europe Marketing Automation Market, by Organization Size
1.4.5 Europe Marketing Automation Market, by End User
1.4.6 Europe Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Europe Marketing Automation Market by Component
4.1 Europe Marketing Automation Software Market by Country
4.2 Europe Marketing Automation Services Market by Country

Chapter 5. Europe Marketing Automation Market by Application
5.1 Europe Marketing Automation Lead Nurturing and Lead Scoring Market by Country
5.2 Europe Marketing Automation Email Marketing and Social Marketing Market by Country
5.3 Europe Marketing Automation Campaign Management Market by Country
5.4 Europe Marketing Automation Analytics and Reporting Market by Country
5.5 Europe Marketing Automation Inbound Marketing Market by Country
5.6 Europe Other Application Marketing Automation Market by Country

Chapter 6. Europe Marketing Automation Market by Deployment Type
6.1 Europe On-premise Marketing Automation Market by Country
6.2 Europe Cloud Marketing Automation Market by Country

Chapter 7. Europe Marketing Automation Market by Organization Size
7.1 Europe Large Enterprises Marketing Automation Market by Country
7.2 Europe Small & Medium Enterprises Marketing Automation Market by Country

Chapter 8. Europe Marketing Automation Market by End User
8.1 Europe BFSI Marketing Automation Market by Country
8.2 Europe Retail and Consumer Goods Marketing Automation Market by Country
8.3 Europe Travel and Hospitality Marketing Automation Market by Country
8.4 Europe Education and Media & Entertainment Marketing Automation Market by Country
8.5 Europe Healthcare Marketing Automation Market by Country
8.6 Europe Telecom & IT Marketing Automation Market by Country
8.7 Europe Others Marketing Automation Market by Country

Chapter 9. Europe Marketing Automation Market by Country
9.1 Germany Marketing Automation Market
9.1.1 Germany Marketing Automation Market by Component
9.1.2 Germany Marketing Automation Market by Application
9.1.3 Germany Marketing Automation Market by Deployment Type
9.1.4 Germany Marketing Automation Market by Organization Size
9.1.5 Germany Marketing Automation Market by End User
9.2 UK Marketing Automation Market
9.2.1 UK Marketing Automation Market by Component
9.2.2 UK Marketing Automation Market by Application
9.2.3 UK Marketing Automation Market by Deployment Type
9.2.4 UK Marketing Automation Market by Organization Size
9.2.5 UK Marketing Automation Market by End User
9.3 France Marketing Automation Market
9.3.1 France Marketing Automation Market by Component
9.3.2 France Marketing Automation Market by Application
9.3.3 France Marketing Automation Market by Deployment Type
9.3.4 France Marketing Automation Market by Organization Size
9.3.5 France Marketing Automation Market by End User
9.4 Russia Marketing Automation Market
9.4.1 Russia Marketing Automation Market by Component
9.4.2 Russia Marketing Automation Market by Application
9.4.3 Russia Marketing Automation Market by Deployment Type
9.4.4 Russia Marketing Automation Market by Organization Size
9.4.5 Russia Marketing Automation Market by End User
9.5 Spain Marketing Automation Market
9.5.1 Spain Marketing Automation Market by Component
9.5.2 Spain Marketing Automation Market by Application
9.5.3 Spain Marketing Automation Market by Deployment Type
9.5.4 Spain Marketing Automation Market by Organization Size
9.5.5 Spain Marketing Automation Market by End User
9.6 Italy Marketing Automation Market
9.6.1 Italy Marketing Automation Market by Component
9.6.2 Italy Marketing Automation Market by Application
9.6.3 Italy Marketing Automation Market by Deployment Type
9.6.4 Italy Marketing Automation Market by Organization Size
9.6.5 Italy Marketing Automation Market by End User
9.7 Rest of Europe Marketing Automation Market
9.7.1 Rest of Europe Marketing Automation Market by Component
9.7.2 Rest of Europe Marketing Automation Market by Application
9.7.3 Rest of Europe Marketing Automation Market by Deployment Type
9.7.4 Rest of Europe Marketing Automation Market by Organization Size
9.7.5 Rest of Europe Marketing Automation Market by End User

Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Collaborations, partnerships and agreements:
10.1.5.2 Acquisition and mergers:
10.1.5.3 Product launches:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.1 Recent strategies and developments:
10.2.1.1 Collaborations, partnerships and agreements:
10.2.1.2 Acquisition and mergers:
10.2.1.3 Expansions:
10.2.2 SWOT Analysis
10.3 Salesforce.com, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Collaborations, partnerships and agreements:
10.3.5.2 Acquisition and mergers:
10.3.5.3 Product launches:
10.3.6 SWOT Analysis
10.4 Microsoft Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Collaborations, partnerships and agreements:
10.4.5.2 Acquisition and mergers:
10.4.6 SWOT Analysis
10.5 Cognizant Technology Solutions Corporation
10.5.1 Company overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Recent strategies and developments:
10.5.4.1 Acquisition and mergers:
10.5.5 SWOT Analysis
10.6 HubSpot, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Collaborations, partnerships and agreements:
10.6.5.2 Acquisition and mergers:
10.6.6 SWOT Analysis
10.7 Act-On-Software, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Collaborations, partnerships and agreements:
10.7.2.2 Expansions:
10.7.2.3 Product Launch
10.8 ActiveCampaign, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Product launches:
10.8.2.2 Expansions:
10.9 Keap, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product launches:
10.1 SAS Institute, Inc.
10.10.1 Company Overview