The Europe Matcha Tea Market would witness market growth of 5.9% CAGR during the forecast period (2022-2028).
Matcha is the finest green tea powder available. Instead of steeping, green tea powder is whisked into hot water to produce a foamy beverage. Preparation, presentation, and ingestion of matcha are central to the Japanese tea ceremony. While matcha's roots are ceremonial, green tea powder is extensively used in beverages such as tea lattes and boba tea, as well as in foods ranging from ice cream to salad dressing. Like other authentic teas, matcha is derived from the Camellia sinensis plant. However, the cultivation and processing of the tea leaves are distinct from all other teas.
All matcha is made from shade-grown tea leaves, which shield tea plants from the sun and carefully filter light to the bushes. By shadowing the plant, chlorophyll synthesis is boosted, giving the leaves a dark green color. The absence of sunlight affects photosynthesis in the plant's leaves, which modifies the quantities of caffeine, flavanols, carbohydrates, antioxidants, and theanine. Tea manufacturers may drastically affect the chemical composition and flavor of the finished tea leaves by regulating sun exposure.
Due to an increase in the number of diseases caused by consuming conventional food and drinks developed with more chemicals and pesticides, customers' tastes and preferences are changing, and the number of specialty organic stores is expanding. The organic food and drinks industry in France is a highly competitive one with a large number of organic food enterprises. Also, French customers have a strong preference for organic foods and beverages. The high demand for organic food and beverages will increase the adoption of matcha tea and other food products made from it due to its numerous health benefits, thereby driving the market growth in Europe.
The Germany market dominated the Europe Matcha Tea Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $239.5 million by 2028. The UK market is anticipated to grow at a CAGR of 5.1% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 6.7% during (2022 - 2028).
Based on Product Type, the market is segmented into Regular and Flavored. Based on Form, the market is segmented into Powder and Liquid. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Foodservice, Online Store, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Matcha Tea Market will Hit $3.8 Billion by 2028, at a CAGR of 6.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nestle S.A., The Hain Celestial Group, Inc., Ito En, Ltd., Tata Consumer Products Limited (Tata Group), The AOI Tea Company, Ikeda Tea World, Marukyu Koyamaen Co., Ltd., Encha Life LLC, Mizuba Tea Co. and Green Foods Corp.
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