The Europe Maternity Innerwear Market would witness market growth of 9.9% CAGR during the forecast period (2020-2026). Maternity innerwear is attracting consumers worldwide due to increasing awareness about the health and body of the mother. These products should be comfortably fit and ideal for use during the first few days after delivery. The maternity bras typically have clasps on the straps and this allows easy breastfeeding access. Especially, wire-free bras, are gaining popularity globally owing to innovative designs.
Due to COVID-19, the offline sales of these products have been severely affected, while the sales from the online platform remained significant. Many countries had imposed strict lockdowns, and thus physical retail chains were forced to halt offline operations. Over the past few years, maternity innerwear has made insistent inroads in emerging markets.
During motherhood, pampering oneself is important and this continues to drive product demand, with various brands are focused on selling their products as a basic necessity and a luxury. At a macro-level, pregnancy has become a special event for modern mothers from nuclear families. All these factors are leading to increased demand for maternity innerwear with innovative designs.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: Maternity Innerwear Market in Europe is expected to register a CAGR of 9.9% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments Covered in the Report:
By Product
- Maternity Briefs
- Camisoles
- Shapewear
- Maternity/Nursing Bras
By Distribution Channel
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- Seraphine
- FirstCry.com (BrainBees Solutions Pvt. Ltd.)
- Hennes & Mauritz AB (H&M) (Alshaya Group)
- Wacoal Holdings Corporation
- Hotmilk Lingerie
- Fresh Venturz LLP
- Purple Panda Fashions Pvt. Ltd.
- Mamacouture
- Triumph International Holdings GmbH
- Adore Me (Belabumbum, LLC)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Maternity Innerwear Market, by Product
1.4.2 Europe Maternity Innerwear Market, by Distribution Channel
1.4.3 Europe Maternity Innerwear Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Europe Maternity Innerwear Market by Product
3.1 Europe Maternity Briefs Market by Country
3.2 Europe Camisoles Market by Country
3.3 Europe Shapewear Market by Country
3.4 Europe Maternity/Nursing Bras Market by Country
Chapter 4. Europe Maternity Innerwear Market by Distribution Channel
4.1 Europe Online Maternity Innerwear Market by Country
4.2 Europe Offline Maternity Innerwear Market by Country
Chapter 5. Europe Maternity Innerwear Market by Country
5.1 Germany Maternity Innerwear Market
5.1.1 Germany Maternity Innerwear Market by Product
5.1.2 Germany Maternity Innerwear Market by Distribution Channel
5.2 UK Maternity Innerwear Market
5.2.1 UK Maternity Innerwear Market by Product
5.2.2 UK Maternity Innerwear Market by Distribution Channel
5.3 France Maternity Innerwear Market
5.3.1 France Maternity Innerwear Market by Product
5.3.2 France Maternity Innerwear Market by Distribution Channel
5.4 Russia Maternity Innerwear Market
5.4.1 Russia Maternity Innerwear Market by Product
5.4.2 Russia Maternity Innerwear Market by Distribution Channel
5.5 Spain Maternity Innerwear Market
5.5.1 Spain Maternity Innerwear Market by Product
5.5.2 Spain Maternity Innerwear Market by Distribution Channel
5.6 Italy Maternity Innerwear Market
5.6.1 Italy Maternity Innerwear Market by Product
5.6.2 Italy Maternity Innerwear Market by Distribution Channel
5.7 Rest of Europe Maternity Innerwear Market
5.7.1 Rest of Europe Maternity Innerwear Market by Product
5.7.2 Rest of Europe Maternity Innerwear Market by Distribution Channel
Chapter 6. Company Profiles
6.1 Seraphine
6.1.1 Company Overview
6.2 FirstCry.com (BrainBees Solutions Pvt. Ltd.)
6.2.1 Company Overview
6.3 Hennes & Mauritz AB (H&M) (Alshaya Group)
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Regional Analysis
6.4 Wacoal Holdings Corporation
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.4.4 Research & Development Expense
6.5 Hotmilk Lingerie
6.5.1 Company Overview
6.6 Fresh Venturz LLP
6.6.1 Company Overview
6.7 Purple Panda Fashions Pvt. Ltd.
6.7.1 Company Overview
6.8 Mamacouture
6.8.1 Company Overview
6.9 Triumph International Holdings GmbH
6.9.1 Company Overview
6.10. Adore Me (Belabumbum, LLC)
6.10.1 Company Overview
TABLE 1 Europe Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 2 Europe Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 3 Europe Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 4 Europe Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 5 Europe Maternity Briefs Market by Country, 2016 - 2019, USD Million
TABLE 6 Europe Maternity Briefs Market by Country, 2020 - 2026, USD Million
TABLE 7 Europe Camisoles Market by Country, 2016 - 2019, USD Million
TABLE 8 Europe Camisoles Market by Country, 2020 - 2026, USD Million
TABLE 9 Europe Shapewear Market by Country, 2016 - 2019, USD Million
TABLE 10 Europe Shapewear Market by Country, 2020 - 2026, USD Million
TABLE 11 Europe Maternity/Nursing Bras Market by Country, 2016 - 2019, USD Million
TABLE 12 Europe Maternity/Nursing Bras Market by Country, 2020 - 2026, USD Million
TABLE 13 Europe Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 14 Europe Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 15 Europe Online Maternity Innerwear Market by Country, 2016 - 2019, USD Million
TABLE 16 Europe Online Maternity Innerwear Market by Country, 2020 - 2026, USD Million
TABLE 17 Europe Offline Maternity Innerwear Market by Country, 2016 - 2019, USD Million
TABLE 18 Europe Offline Maternity Innerwear Market by Country, 2020 - 2026, USD Million
TABLE 19 Europe Maternity Innerwear Market by Country, 2016 - 2019, USD Million
TABLE 20 Europe Maternity Innerwear Market by Country, 2020 - 2026, USD Million
TABLE 21 Germany Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 22 Germany Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 23 Germany Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 24 Germany Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 25 Germany Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 26 Germany Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 27 UK Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 28 UK Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 29 UK Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 30 UK Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 31 UK Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 32 UK Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 33 France Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 34 France Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 35 France Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 36 France Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 37 France Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 38 France Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 39 Russia Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 40 Russia Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 41 Russia Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 42 Russia Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 43 Russia Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 44 Russia Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 45 Spain Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 46 Spain Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 47 Spain Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 48 Spain Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 49 Spain Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 50 Spain Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 51 Italy Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 52 Italy Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 53 Italy Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 54 Italy Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 55 Italy Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 56 Italy Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 57 Rest of Europe Maternity Innerwear Market, 2016 - 2019, USD Million
TABLE 58 Rest of Europe Maternity Innerwear Market, 2020 - 2026, USD Million
TABLE 59 Rest of Europe Maternity Innerwear Market by Product, 2016 - 2019, USD Million
TABLE 60 Rest of Europe Maternity Innerwear Market by Product, 2020 - 2026, USD Million
TABLE 61 Rest of Europe Maternity Innerwear Market by Distribution Channel, 2016 - 2019, USD Million
TABLE 62 Rest of Europe Maternity Innerwear Market by Distribution Channel, 2020 - 2026, USD Million
TABLE 63 key information – Seraphine
TABLE 64 Key Information – FirstCry.com
TABLE 65 Key Information – Hennes & Mauritz AB (H&M)
TABLE 66 key Information – Wacoal Holdings Corporation
TABLE 67 Key Information – Hotmilk Lingerie
TABLE 68 key information – Fresh Venturz LLP
TABLE 69 Key Information – Purple Panda Fashions Pvt. Ltd.
TABLE 70 Key Information – Mamacouture
TABLE 71 Key Information – Triumph International Holdings GmbH
TABLE 72 Key Information – Adore Me
List of Figures
FIG 1 Methodology for the research