Europe Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

The Europe Mobile Marketing Market would witness market growth of 22.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,674.8 million by 2031. The UK market is exhibiting a CAGR of 21.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 23.8% during (2024 - 2031).

With the rise of mobile applications, businesses can use in-app marketing strategies to reach their customers. This includes push notifications alerting users to sales, new product launches, or important updates. Push notifications are valuable because they are sent directly to a user’s device, providing a more personalized form of communication. As consumers increasingly rely on mobile devices to search for information, mobile search advertising has become an important application.

Location-based mobile marketing leverages GPS technology to send targeted advertisements to users based on their location. This application enables businesses to offer location-specific deals or information to users in real-time, enhancing the chances of conversion. Geofencing, a type of location-based marketing, allows businesses to target customers when they enter a specific area. Social media platforms like Facebook, Instagram, Twitter, and TikTok are crucial tools for this marketing.

The increasing digital intensity across businesses in the European Union, particularly among SMEs and large enterprises, is significantly shaping this market in Europe. As companies invest more in digitalization, the demand for advanced strategies and solutions is rising, driving the market's growth and transforming how businesses engage with consumers. In Europe, 59% of businesses reached a basic level of digital intensity in 2023, indicating a steady shift toward a more digitalized landscape. Small and medium-sized enterprises (SMEs), the backbone of the European economy, also embrace digital tools, with digital intensity varying across regions. Countries like Sweden and Finland are leading the way, where 80% and 86% of SMEs have reached a basic level of digital intensity. As businesses across Europe advance digitally, this marketing becomes increasingly central to their strategies. With more SMEs embracing digitalization, even those in lower-adoption countries will begin to adopt these marketing technologies, creating opportunities for innovation and growth. Hence, the growing digital intensity in Europe, especially within SMEs, is set to impact this market positively.

Free Valuable Insights: The Global Mobile Marketing Market will Hit USD 92.32 Billion by 2031, at a CAGR of 23.1%

Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Europe Mobile Marketing Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Marketing Market, by Component
1.4.2 Europe Mobile Marketing Market, by Enterprise Size
1.4.3 Europe Mobile Marketing Market, by Application
1.4.4 Europe Mobile Marketing Market, by End Use
1.4.5 Europe Mobile Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Recent Strategies Deployed in Mobile Marketing Market
4.3 Porter Five Forces Analysis

Chapter 5. Europe Mobile Marketing Market by Component
5.1 Europe Platform Market by Country
5.2 Europe Services Market by Country

Chapter 6. Europe Mobile Marketing Market by Enterprise Size
6.1 Europe Large Enterprises Market by Country
6.2 Europe Small & Medium Enterprises (SMEs) Market by Country

Chapter 7. Europe Mobile Marketing Market by Application
7.1 Europe Mobile Web Market by Country
7.2 Europe SMS Market by Country
7.3 Europe Push Notifications Market by Country
7.4 Europe Location-Based Marketing Market by Country
7.5 Europe In-App Messages Market by Country
7.6 Europe QR Codes Market by Country
7.7 Europe Other Application Market by Country

Chapter 8. Europe Mobile Marketing Market by End Use
8.1 Europe Retail Market by Country
8.2 Europe Media & Entertainment Market by Country
8.3 Europe IT & Telecom Market by Country
8.4 Europe Automotive Market by Country
8.5 Europe BFSI Market by Country
8.6 Europe Travel Market by Country
8.7 Europe Healthcare Market by Country
8.8 Europe Other End Use Market by Country

Chapter 9. Europe Mobile Marketing Market by Country
9.1 Germany Mobile Marketing Market
9.1.1 Germany Mobile Marketing Market by Component
9.1.2 Germany Mobile Marketing Market by Enterprise Size
9.1.3 Germany Mobile Marketing Market by Application
9.1.4 Germany Mobile Marketing Market by End Use
9.2 UK Mobile Marketing Market
9.2.1 UK Mobile Marketing Market by Component
9.2.2 UK Mobile Marketing Market by Enterprise Size
9.2.3 UK Mobile Marketing Market by Application
9.2.4 UK Mobile Marketing Market by End Use
9.3 France Mobile Marketing Market
9.3.1 France Mobile Marketing Market by Component
9.3.2 France Mobile Marketing Market by Enterprise Size
9.3.3 France Mobile Marketing Market by Application
9.3.4 France Mobile Marketing Market by End Use
9.4 Russia Mobile Marketing Market
9.4.1 Russia Mobile Marketing Market by Component
9.4.2 Russia Mobile Marketing Market by Enterprise Size
9.4.3 Russia Mobile Marketing Market by Application
9.4.4 Russia Mobile Marketing Market by End Use
9.5 Spain Mobile Marketing Market
9.5.1 Spain Mobile Marketing Market by Component
9.5.2 Spain Mobile Marketing Market by Enterprise Size
9.5.3 Spain Mobile Marketing Market by Application
9.5.4 Spain Mobile Marketing Market by End Use
9.6 Italy Mobile Marketing Market
9.6.1 Italy Mobile Marketing Market by Component
9.6.2 Italy Mobile Marketing Market by Enterprise Size
9.6.3 Italy Mobile Marketing Market by Application
9.6.4 Italy Mobile Marketing Market by End Use
9.7 Rest of Europe Mobile Marketing Market
9.7.1 Rest of Europe Mobile Marketing Market by Component
9.7.2 Rest of Europe Mobile Marketing Market by Enterprise Size
9.7.3 Rest of Europe Mobile Marketing Market by Application
9.7.4 Rest of Europe Mobile Marketing Market by End Use

Chapter 10. Company Profiles
10.1 SAS Institute, Inc.
10.1.1 Company Overview
10.1.2 SWOT Analysis
10.2 LoopMe Limited
10.2.1 Company Overview
10.2.2 Recent strategies and developments:
10.2.2.1 Product Launches and Product Expansions:
10.2.2.2 Acquisition and Mergers:
10.2.3 SWOT Analysis
10.3 Yahoo, Inc.
10.3.1 Company Overview
10.3.2 Recent strategies and developments:
10.3.2.1 Partnerships, Collaborations, and Agreements:
10.3.2.2 Product Launches and Product Expansions:
10.3.3 SWOT Analysis
10.4 Google LLC (Alphabet Inc.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 InMobi Pte. Ltd.
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.3 SWOT Analysis
10.7 Adobe, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 App Samurai Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Oracle Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 SWOT Analysis
10.10. Salesforce, Inc.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis

TABLE 1 Europe Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 2 Europe Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 3 Europe Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 4 Europe Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 5 Europe Platform Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Platform Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Services Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Services Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 10 Europe Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 11 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 16 Europe Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 17 Europe Mobile Web Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Mobile Web Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe SMS Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe SMS Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Push Notifications Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Push Notifications Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Location-Based Marketing Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Location-Based Marketing Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe In-App Messages Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe In-App Messages Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe QR Codes Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe QR Codes Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 32 Europe Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 33 Europe Retail Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Retail Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 37 Europe IT & Telecom Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe IT & Telecom Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Automotive Market by Country, 2020 - 2023, USD Million
TABLE 40 Europe Automotive Market by Country, 2024 - 2031, USD Million
TABLE 41 Europe BFSI Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe BFSI Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Travel Market by Country, 2020 - 2023, USD Million
TABLE 44 Europe Travel Market by Country, 2024 - 2031, USD Million
TABLE 45 Europe Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Other End Use Market by Country, 2020 - 2023, USD Million
TABLE 48 Europe Other End Use Market by Country, 2024 - 2031, USD Million
TABLE 49 Europe Mobile Marketing Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe Mobile Marketing Market by Country, 2024 - 2031, USD Million
TABLE 51 Germany Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 52 Germany Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 53 Germany Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 54 Germany Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 55 Germany Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 56 Germany Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 57 Germany Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 58 Germany Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 59 Germany Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 60 Germany Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 61 UK Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 62 UK Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 63 UK Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 64 UK Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 65 UK Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 66 UK Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 67 UK Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 68 UK Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 69 UK Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 70 UK Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 71 France Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 72 France Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 73 France Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 74 France Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 75 France Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 76 France Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 77 France Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 78 France Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 79 France Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 80 France Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 81 Russia Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 82 Russia Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 83 Russia Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 84 Russia Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 85 Russia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 86 Russia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 87 Russia Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 88 Russia Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 89 Russia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 90 Russia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 91 Spain Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 92 Spain Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 93 Spain Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 94 Spain Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 95 Spain Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 96 Spain Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 97 Spain Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 98 Spain Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 99 Spain Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 100 Spain Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 101 Italy Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 102 Italy Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 103 Italy Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 104 Italy Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 105 Italy Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 106 Italy Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 107 Italy Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 108 Italy Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 109 Italy Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 110 Italy Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 111 Rest of Europe Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 112 Rest of Europe Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 113 Rest of Europe Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 114 Rest of Europe Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 115 Rest of Europe Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 116 Rest of Europe Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 117 Rest of Europe Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 118 Rest of Europe Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 119 Rest of Europe Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 120 Rest of Europe Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 121 Key Information – SAS Institute, Inc.
TABLE 122 Key Information – LoopMe Limited
TABLE 123 Key Information – Yahoo, Inc.
TABLE 124 Key Information – Google LLC
TABLE 125 Key Information – IBM Corporation
TABLE 126 Key Information – InMobi Pte. Ltd.
TABLE 127 Key Information – Adobe, Inc.
TABLE 128 Key Information – App Samurai Inc.
TABLE 129 Key Information – Oracle Corporation
TABLE 130 Key Information – Salesforce, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Mobile Marketing Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mobile Marketing Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Mobile Marketing Market
FIG 6 Europe Mobile Marketing Market share by Component, 2023
FIG 7 Europe Mobile Marketing Market share by Component, 2031
FIG 8 Europe Mobile Marketing Market by Component, 2020 - 2031, USD Million
FIG 9 Europe Mobile Marketing Market share by Enterprise Size, 2023
FIG 10 Europe Mobile Marketing Market share by Enterprise Size, 2031
FIG 11 Europe Mobile Marketing Market by Enterprise Size, 2020 - 2031, USD Million
FIG 12 Europe Mobile Marketing Market share by Application, 2023
FIG 13 Europe Mobile Marketing Market share by Application, 2031
FIG 14 Europe Mobile Marketing Market by Application, 2020 - 2031, USD Million
FIG 15 Europe Mobile Marketing Market share by End Use, 2023
FIG 16 Europe Mobile Marketing Market share by End Use, 2031
FIG 17 Europe Mobile Marketing Market by End Use, 2020 - 2031, USD Million
FIG 18 Europe Mobile Marketing Market share by Country, 2023
FIG 19 Europe Mobile Marketing Market share by Country, 2031
FIG 20 Europe Mobile Marketing Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: SAS INSTITUTE, INC.
FIG 22 Recent strategies and developments: LoopMe Limited
FIG 23 SWOT analysis: LoopMe Limited
FIG 24 Recent strategies and developments: Yahoo, Inc.
FIG 25 SWOT analysis: Yahoo, Inc.
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: IBM Corporation
FIG 28 SWOT analysis: InMobi Pte. Ltd.
FIG 29 SWOT Analysis: Adobe, Inc.
FIG 30 SWOT analysis: App Samurai Inc.
FIG 31 SWOT Analysis: Oracle Corporation
FIG 32 SWOT Analysis: Salesforce, Inc.