Europe Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

Chapter 1.    Market Scope & Methodology
1.1    Market Definition
1.2    Objectives
1.3    Market Scope
1.4    Segmentation
1.4.1    Europe Mobile Marketing Market, by Solution Type
1.4.2    Europe Mobile Marketing Market, by Organization Size
1.4.3    Europe Mobile Marketing Market, by End User
1.4.4    Europe Mobile Marketing Market, by Country
1.5    Methodology for the research
Chapter 2.    Market Overview
2.1    Introduction
2.1.1    Overview
2.1.2    Executive Summary
2.1.3    Market Composition and Scenario
2.1.4    Players Outlook for the Market
2.2    Key Factors Impacting the Market
2.2.1    Market Drivers
2.2.2    Market Restraints
Chapter 3.    Market Analysis
3.1    KBV Cardinal Matrix
3.2    Recent Industry Wide Strategic Developments
3.2.1    Partnerships, Collaborations and Agreements
3.2.2    Product Launches
3.2.3    Mergers & Acquisitions
3.3    Top Winning Strategies
3.3.1    Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2    Key Strategic Move: Leading Players
Chapter 4.    Europe Mobile Marketing Market by Solution Type
4.1.1    Europe Mobile Marketing Mobile Web Market by Country
4.1.1.1    Overview:
4.1.1.2    Market trends and forecasts:
4.1.2    Europe Mobile Marketing MMS Market by Country
4.1.2.1    Overview:
4.1.2.2    Market trends and forecasts:
4.1.3    Europe Mobile Marketing QR Codes Market by Country
4.1.3.1    Overview:
4.1.3.2    Market trends and forecasts:
4.1.4    Europe Mobile Marketing Location Based Marketing Market by Country
4.1.4.1    Overview:
4.1.4.2    Market trends and forecasts:
4.1.5    Europe Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1    Overview:
4.1.5.2    Market trends and forecasts:
4.1.6    Europe Mobile Marketing SMS Market by Country
4.1.6.1    Overview:
4.1.6.2    Market trends and forecasts:
4.1.7    Europe Other Solution Type Mobile Marketing Market by Country
4.1.7.1    Overview:
4.1.7.2    Market trends and forecasts:
Chapter 5.    Europe Mobile Marketing Market by Organization Size
5.1.1    Europe Large Enterprises Mobile Marketing Market by Country
5.1.1.1    Overview:
5.1.1.2    Market trends and forecasts:
5.1.2    Europe Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1    Market trends and forecasts:
Chapter 6.    Europe Mobile Marketing Market by End User
6.1.1    Europe Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1    Overview:
6.1.1.2    Market trends and forecasts:
6.1.2    Europe Telecom & IT Mobile Marketing Market by Country
6.1.2.1    Overview:
6.1.2.2    Market trends and forecasts:
6.1.3    Europe Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1    Overview:
6.1.3.2    Market trends and forecasts:
6.1.4    Europe BFSI Mobile Marketing Market by Country
6.1.4.1    Overview:
6.1.4.2    Market trends and forecasts:
6.1.5    Europe Government Mobile Marketing Market by Country
6.1.5.1    Market trends and forecasts:
6.1.6    Europe Healthcare Mobile Marketing Market by Country
6.1.6.1    Overview:
6.1.6.2    Market trends and forecasts:
6.1.7    Europe Media & Entertainment Mobile Marketing Market by Country
6.1.7.1    Overview:
6.1.7.2    Market trends and forecasts:
6.1.8    Europe Other End User Mobile Marketing Market by Country
6.1.8.1    Overview:
6.1.8.2    Market trends and forecasts:
Chapter 7.    Europe Mobile Marketing Market by Country
7.1    Germany Mobile Marketing Market
7.1.1    Market trends and forecasts:
7.1.2    Germany Mobile Marketing Market by Solution Type
7.1.3    Germany Mobile Marketing Market by Organization Size
7.1.4    Germany Mobile Marketing Market by End User
7.2    UK Mobile Marketing Market
7.2.1    Overview:
7.2.2    Market trends and forecasts:
7.2.3    UK Mobile Marketing Market by Solution Type
7.2.4    UK Mobile Marketing Market by Organization Size
7.2.5    UK Mobile Marketing Market by End User
7.3    France Mobile Marketing Market
7.3.1    Market trends and forecasts:
7.3.2    France Mobile Marketing Market by Solution Type
7.3.3    France Mobile Marketing Market by Organization Size
7.3.4    France Mobile Marketing Market by End User
7.4    Russia Mobile Marketing Market
7.4.1    Overview:
7.4.2    Market trends and forecasts:
7.4.3    Russia Mobile Marketing Market by Solution Type
7.4.4    Russia Mobile Marketing Market by Organization Size
7.4.5    Russia Mobile Marketing Market by End User
7.5    Spain Mobile Marketing Market
7.5.1    Market trends and forecasts:
7.5.2    Spain Mobile Marketing Market by Solution Type
7.5.3    Spain Mobile Marketing Market by Organization Size
7.5.4    Spain Mobile Marketing Market by End User
7.6    Italy Mobile Marketing Market
7.6.1    Market trends and forecasts:
7.6.2    Italy Mobile Marketing Market by Solution Type
7.6.3    Italy Mobile Marketing Market by Organization Size
7.6.4    Italy Mobile Marketing Market by End User
7.7    Rest of Europe Mobile Marketing Market
7.7.1    Market trends and forecasts:
7.7.2    Rest of Europe Mobile Marketing Market by Solution Type
7.7.3    Rest of Europe Mobile Marketing Market by Organization Size
7.7.4    Rest of Europe Mobile Marketing Market by End User
Chapter 8.    Company profiles
8.1    IBM CORPORATION
8.1.1    Company Overview
8.1.2    Financial Analysis
8.1.3    Regional & Segmental Analysis
8.1.4    Research & Development
8.1.5    Recent strategies and developments:
8.1.5.1    Mergers and acquisitions:
8.1.5.2    Product Launch:
8.1.5.3    Expansion:
8.1.5.4    Partnership:
8.1.6    SWOT Analysis
8.2    AT&T Inc.
8.2.1    Company Overview
8.2.2    Financial Analysis
8.2.3    Segmental & Regional Analysis
8.2.4    Strategies and developments:
8.2.4.1    Acquisitions:
8.2.5    SWOT Analysis
8.3    SAP SE
8.3.1    Company Overview
8.3.2    Financial Analysis
8.3.3    Segmental and Regional Analysis
8.3.4    Research & Development Expense
8.3.5    Recent strategies and developments:
8.3.5.1    Acquisitions:
8.3.6    SWOT Analysis
8.4    Oracle Corporation
8.4.1    Company Overview
8.4.2    Financial Analysis
8.4.3    Segmental and Regional Analysis
8.4.4    Research & Development Expense
8.4.5    Recent strategies and developments:
8.4.5.1    Acquisitions:
8.4.5.2    Product Launch:
8.4.5.3    Partnerships:
8.4.5.4    Expansion:
8.4.6    SWOT Analysis
8.5    Salesforce.com, Inc.
8.5.1    Company Overview
8.5.2    Financial Analysis
8.5.3    Regional Analysis
8.5.4    Research & Development Expense
8.5.5    SWOT Analysis
8.6    Adobe Systems Inc.
8.6.1    Company Overview
8.6.2    Financial Analysis
8.6.3    Segmental and Regional Analysis
8.6.4    Research & Development Expense
8.6.5    Strategies at a Glance
8.6.5.1    Mergers & Acquisitions
8.6.5.2    Product Launch:
8.6.6    SWOT Analysis
8.7    Salmat Ltd.
8.7.1    Company Overview
8.7.2    Financial Analysis
8.7.3    Segmental and Regional Analysis
8.8    Vibes Media, LLC
8.8.1    Company Overview
8.8.2    Recent strategies and developments:
8.8.2.1    Acquisitions:
8.8.2.2    Product Launch:
8.9    Mobivity Holdings Corporation
8.9.1    Company Overview
8.9.2    Financial Analysis
8.9.3    Recent strategies and developments:
8.9.3.1    Acquisitions:
8.1    SAS Institute, Inc.
8.10.1    Company Overview
8.10.2    Financial Analysis
8.10.3    Segmental and Regional Analysis