The Europe Mobile Virtual Network Operator (MVNO) Market would witness market growth of 7.1% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Mobile Virtual Network Operator (MVNO) Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,930.4 million by 2031. The UK market is exhibiting a CAGR of 6.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 7.9% during (2024 - 2031).

Beyond affordability, MVNOs excel in targeting niche demographics and underserved segments. For example, some MVNOs cater specifically to ethnic communities, offering international calling plans tailored to immigrants who need to stay connected with family abroad. Others focus on younger audiences, bundling mobile data with streaming services or gaming perks to appeal to digital natives. In the business sector, MVNOs provide enterprise solutions such as machine-to-machine (M2M) connectivity for Internet of Things (IoT) devices, enabling industries like logistics, healthcare, and agriculture to monitor assets, track shipments, or manage remote equipment efficiently.
Another key application lies in branded mobile services. Retail chains, banks, and entertainment companies have launched MVNOs to strengthen customer loyalty and diversify revenue streams. For instance, a supermarket chain might offer a mobile plan with exclusive discounts for shoppers, while a media company could bundle subscriptions with data packages. These applications highlight the adaptability of the MVNO model, allowing it to serve individual consumers and specialized industries with tailored solutions.
The increasing use of digital public services and online transactions is another key factor contributing to market growth. In 2024, 70% of EU internet users interacted with public authorities online, highlighting the shift toward digital government services. MVNOs can benefit from this trend by offering specialized mobile plans catering to digital service users, ensuring seamless access to e-government platforms. Furthermore, with 72% of EU internet users engaging in e-commerce, MVNOs can introduce data plans that support seamless online shopping experiences, secure digital payments, and customer support for e-commerce platforms. Hence, the rapid digitalization of Europe’s economy and society is fuelling demand for reliable, affordable, and data-driven mobile services.
Free Valuable Insights: The Global Mobile Virtual Network Operator (MVNO) Market will Hit USD 132.99 Billion by 2031, at a CAGR of 7.4%
Based on Contract Type, the market is segmented into Prepaid MVNO, and Postpaid MVNO. Based on End-use, the market is segmented into Consumer, and Enterprise. Based on Service Type, the market is segmented into 4G MVNO, 5G MVNO, and Other Service Type. Based on Operational Model, the market is segmented into Full MVNO, Reseller MVNO, and Service Operator MVNO. Based on Type, the market is segmented into Discount, Migrant, Retail, Telecom, M2M, Roaming, Media, and Other Type. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Deutsche Telekom AG
- Verizon Communications Inc.
- AT&T Inc.
- Boost Mobile
- Consumer Cellular, Inc.
- Red Pocket
- Lyca Mobile
- FreenetAG
Europe Mobile Virtual Network Operator (MVNO) Market Report Segmentation
By Contract Type
- Prepaid MVNO
- Postpaid MVNO
By End-use
By Service Type
- 4G MVNO
- 5G MVNO
- Other Service Type
By Operational Model
- Full MVNO
- Reseller MVNO
- Service Operator MVNO
By Type
- Discount
- Migrant
- Retail
- Telecom
- M2M
- Roaming
- Media
- Other Type
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 2 Europe Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 3 Europe Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 4 Europe Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 5 Europe Prepaid MVNO Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Prepaid MVNO Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Postpaid MVNO Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Postpaid MVNO Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 10 Europe Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 11 Europe Consumer Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Consumer Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 16 Europe Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 17 Europe 4G MVNO Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe 4G MVNO Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe 5G MVNO Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe 5G MVNO Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Other Service Type Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Other Service Type Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 24 Europe Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 25 Europe Full MVNO Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Full MVNO Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Reseller MVNO Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Reseller MVNO Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Service Operator MVNO Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Service Operator MVNO Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 32 Europe Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 33 Europe Discount Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Discount Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Migrant Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Migrant Market by Country, 2024 - 2031, USD Million
TABLE 37 Europe Retail Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Retail Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Telecom Market by Country, 2020 - 2023, USD Million
TABLE 40 Europe Telecom Market by Country, 2024 - 2031, USD Million
TABLE 41 Europe M2M Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe M2M Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Roaming Market by Country, 2020 - 2023, USD Million
TABLE 44 Europe Roaming Market by Country, 2024 - 2031, USD Million
TABLE 45 Europe Media Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Media Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Other Type Market by Country, 2020 - 2023, USD Million
TABLE 48 Europe Other Type Market by Country, 2024 - 2031, USD Million
TABLE 49 Europe Mobile Virtual Network Operator (MVNO) Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe Mobile Virtual Network Operator (MVNO) Market by Country, 2024 - 2031, USD Million
TABLE 51 Germany Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 52 Germany Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 53 Germany Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 54 Germany Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 55 Germany Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 56 Germany Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 57 Germany Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 58 Germany Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 59 Germany Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 60 Germany Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 61 Germany Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 62 Germany Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 63 UK Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 64 UK Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 65 UK Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 66 UK Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 67 UK Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 68 UK Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 69 UK Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 70 UK Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 71 UK Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 72 UK Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 73 UK Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 74 UK Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 75 France Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 76 France Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 77 France Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 78 France Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 79 France Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 80 France Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 81 France Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 82 France Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 83 France Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 84 France Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 85 France Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 86 France Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 87 Russia Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 88 Russia Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 89 Russia Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 90 Russia Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 91 Russia Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 92 Russia Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 93 Russia Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 94 Russia Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 95 Russia Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 96 Russia Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 97 Russia Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 98 Russia Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 99 Spain Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 100 Spain Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 101 Spain Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 102 Spain Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 103 Spain Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 104 Spain Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 105 Spain Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 106 Spain Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 107 Spain Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 108 Spain Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 109 Spain Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 110 Spain Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 111 Italy Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 112 Italy Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 113 Italy Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 114 Italy Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 115 Italy Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 116 Italy Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 117 Italy Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 118 Italy Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 119 Italy Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 120 Italy Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 121 Italy Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 122 Italy Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 123 Rest of Europe Mobile Virtual Network Operator (MVNO) Market, 2020 - 2023, USD Million
TABLE 124 Rest of Europe Mobile Virtual Network Operator (MVNO) Market, 2024 - 2031, USD Million
TABLE 125 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2023, USD Million
TABLE 126 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2024 - 2031, USD Million
TABLE 127 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2023, USD Million
TABLE 128 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by End-use, 2024 - 2031, USD Million
TABLE 129 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2023, USD Million
TABLE 130 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Service Type, 2024 - 2031, USD Million
TABLE 131 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2023, USD Million
TABLE 132 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2024 - 2031, USD Million
TABLE 133 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2023, USD Million
TABLE 134 Rest of Europe Mobile Virtual Network Operator (MVNO) Market by Type, 2024 - 2031, USD Million
TABLE 135 Key Information – Deutsche Telekom AG
TABLE 136 key information – Verizon Communications, Inc.
TABLE 137 Key Information – AT&T, Inc.
TABLE 138 Key Information – Boost Mobile
TABLE 139 Key Information – Consumer Cellular, Inc.
TABLE 140 Key Information – Red Pocket
TABLE 141 Key Information – Lyca Mobile
TABLE 142 Key Information – FreenetAG
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Mobile Virtual Network Operator (MVNO) Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mobile Virtual Network Operator (MVNO) Market
FIG 4 Porter’s Five Forces Analysis – Mobile Virtual Network Operator (MVNO) Market
FIG 5 Europe Mobile Virtual Network Operator (MVNO) Market share by Contract Type, 2023
FIG 6 Europe Mobile Virtual Network Operator (MVNO) Market share by Contract Type, 2031
FIG 7 Europe Mobile Virtual Network Operator (MVNO) Market by Contract Type, 2020 - 2031, USD Million
FIG 8 Europe Mobile Virtual Network Operator (MVNO) Market share by End-use, 2023
FIG 9 Europe Mobile Virtual Network Operator (MVNO) Market share by End-use, 2031
FIG 10 Europe Mobile Virtual Network Operator (MVNO) Market by End-use, 2020 - 2031, USD Million
FIG 11 Europe Mobile Virtual Network Operator (MVNO) Market share by Service Type, 2023
FIG 12 Europe Mobile Virtual Network Operator (MVNO) Market share by Service Type, 2031
FIG 13 Europe Mobile Virtual Network Operator (MVNO) Market by Service Type, 2020 - 2031, USD Million
FIG 14 Europe Mobile Virtual Network Operator (MVNO) Market share by Operational Model, 2023
FIG 15 Europe Mobile Virtual Network Operator (MVNO) Market share by Operational Model, 2031
FIG 16 Europe Mobile Virtual Network Operator (MVNO) Market by Operational Model, 2020 - 2031, USD Million
FIG 17 Europe Mobile Virtual Network Operator (MVNO) Market share by Type, 2023
FIG 18 Europe Mobile Virtual Network Operator (MVNO) Market share by Type, 2031
FIG 19 Europe Mobile Virtual Network Operator (MVNO) Market by Type, 2020 - 2031, USD Million
FIG 20 Europe Mobile Virtual Network Operator (MVNO) Market share by Country, 2023
FIG 21 Europe Mobile Virtual Network Operator (MVNO) Market share by Country, 2031
FIG 22 Europe Mobile Virtual Network Operator (MVNO) Market by Country, 2020 - 2031, USD Million
FIG 23 Swot Analysis: Deutsche Telekom AG
FIG 24 SWOT Analysis: Verizon Communications, Inc.
FIG 25 SWOT Analysis: AT&T Inc.