Europe Online Microtransaction Market Size, Share & Trends Analysis Report By Device (PC, Mobile Phones, Gaming Console, and Other Device), By Payment Model, By Type, By Country and Growth Forecast, 2024 - 2031

The Europe Online Microtransaction Market would witness market growth of 12.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Online Microtransaction Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,858.1 million by 2031. The UK market is exhibiting a CAGR of 11.8% during (2024 - 2031). Additionally, The France market would experience a CAGR of 13.6% during (2024 - 2031).

The appeal of microtransactions stems from their ability to offer users the flexibility to customize their experience. Rather than paying a large amount of money upfront, users can gradually invest in their gaming or app experience by purchasing items like skins, power-ups, in-game currency, or even additional levels and characters.

Additionally, this flexibility is attractive because it allows them to control how much they spend, depending on their level of engagement with the platform. Microtransactions offer companies a sustainable revenue model, allowing them to continuously monetize their user base without relying on new game or app releases. In fact, games like Fortnite, League of Legends, and mobile apps like Clash of Clans have built entire economies around this model, offering free-to-play experiences supported almost entirely through in-game purchases.

Europe is a major region for the online microtransaction market, with a diverse and enthusiastic gaming community that spans multiple age groups and demographics. This community engages deeply with console, PC, and mobile gaming, reflecting the region's rich digital culture. Countries like the United Kingdom, Germany, and France are key players in the European gaming industry, each contributing in unique ways that collectively drive the growth of the online microtransaction market.

Free Valuable Insights: The Global Online Microtransaction Market will Hit USD 180.1 Billion by 2031, at a CAGR of 12.9%

Based on Device, the market is segmented into PC, Mobile Phones, Gaming Console, and Other Device. Based on Payment Model, the market is segmented into Prepay, Pay-as-you-Go, and Post-Pay. Based on Type, the market is segmented into In-game Currencies, In-game Items, Random Chance Purchases, Expiration-based Purchases, and Other Type.  Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Epic Games, Inc.
• Fandom, Inc.
• Valve Corporation
• Activision Blizzard, Inc. (Microsoft Corporation)
• NEXON Co., Ltd.
• NetEase, Inc.
• Niantic, Inc.
• Electronic Arts, Inc.
• Nintendo Co., Ltd.
• Wargaming. net

Europe Online Microtransaction Market Report Segmentation

By Device

• PC
• Mobile Phones
• Gaming Console
• Other Device

By Payment Model

• Prepay
• Pay-as-you-Go
• Post-Pay

By Type

• In-game Currencies
• In-game Items
• Random Chance Purchases
• Expiration-based Purchases
• Other Type

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Online Microtransaction Market, by Device
1.4.2 Europe Online Microtransaction Market, by Payment Model
1.4.3 Europe Online Microtransaction Market, by Type
1.4.4 Europe Online Microtransaction Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Online Microtransaction Market by Device
4.1 Europe PC Market by Country
4.2 Europe Mobile Phones Market by Country
4.3 Europe Gaming Console Market by Country
4.4 Europe Other Device Market by Country

Chapter 5. Europe Online Microtransaction Market by Payment Model
5.1 Europe Prepay Market by Country
5.2 Europe Pay-as-you-Go Market by Country
5.3 Europe Post-Pay Market by Country

Chapter 6. Europe Online Microtransaction Market by Type
6.1 Europe In-game Currencies Market by Country
6.2 Europe In-game Items Market by Country
6.3 Europe Random Chance Purchases Market by Country
6.4 Europe Expiration-based Purchases Market by Country
6.5 Europe Other Type Market by Country

Chapter 7. Europe Online Microtransaction Market by Country
7.1 Germany Online Microtransaction Market
7.1.1 Germany Online Microtransaction Market by Device
7.1.2 Germany Online Microtransaction Market by Payment Model
7.1.3 Germany Online Microtransaction Market by Type
7.2 UK Online Microtransaction Market
7.2.1 UK Online Microtransaction Market by Device
7.2.2 UK Online Microtransaction Market by Payment Model
7.2.3 UK Online Microtransaction Market by Type
7.3 France Online Microtransaction Market
7.3.1 France Online Microtransaction Market by Device
7.3.2 France Online Microtransaction Market by Payment Model
7.3.3 France Online Microtransaction Market by Type
7.4 Russia Online Microtransaction Market
7.4.1 Russia Online Microtransaction Market by Device
7.4.2 Russia Online Microtransaction Market by Payment Model
7.4.3 Russia Online Microtransaction Market by Type
7.5 Spain Online Microtransaction Market
7.5.1 Spain Online Microtransaction Market by Device
7.5.2 Spain Online Microtransaction Market by Payment Model
7.5.3 Spain Online Microtransaction Market by Type
7.6 Italy Online Microtransaction Market
7.6.1 Italy Online Microtransaction Market by Device
7.6.2 Italy Online Microtransaction Market by Payment Model
7.6.3 Italy Online Microtransaction Market by Type
7.7 Rest of Europe Online Microtransaction Market
7.7.1 Rest of Europe Online Microtransaction Market by Device
7.7.2 Rest of Europe Online Microtransaction Market by Payment Model
7.7.3 Rest of Europe Online Microtransaction Market by Type

Chapter 8. Company Profiles
8.1 Epic Games, Inc.
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Product Launches and Product Expansions:
8.1.2.2 Acquisition and Mergers:
8.1.3 SWOT Analysis
8.2 Fandom, Inc.
8.2.1 Company Overview
8.3 Valve Corporation
8.3.1 Company Overview
8.4 Activision Blizzard, Inc. (Microsoft Corporation)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 NEXON Co., Ltd.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.6 NetEase, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.7 Niantic, Inc.
8.7.1 Company Overview
8.8 Electronic Arts, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Research & Development Expenses
8.8.4 SWOT Analysis
8.9 Nintendo Co., Ltd.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. Wargaming.net
8.10.1 Company Overview

TABLE 1 Europe Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 2 Europe Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 3 Europe Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 4 Europe Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 5 Europe PC Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe PC Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Mobile Phones Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Mobile Phones Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Gaming Console Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Gaming Console Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Other Device Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Other Device Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 14 Europe Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 15 Europe Prepay Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Prepay Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Post-Pay Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Post-Pay Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 22 Europe Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 23 Europe In-game Currencies Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe In-game Currencies Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe In-game Items Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe In-game Items Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Random Chance Purchases Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Random Chance Purchases Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Other Type Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe Other Type Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Online Microtransaction Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Online Microtransaction Market by Country, 2024 - 2031, USD Million
TABLE 35 Germany Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 36 Germany Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 37 Germany Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 38 Germany Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 39 Germany Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 40 Germany Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 41 Germany Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 42 Germany Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 43 UK Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 44 UK Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 45 UK Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 46 UK Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 47 UK Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 48 UK Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 49 UK Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 50 UK Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 51 France Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 52 France Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 53 France Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 54 France Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 55 France Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 56 France Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 57 France Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 58 France Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 59 Russia Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 60 Russia Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 61 Russia Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 62 Russia Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 63 Russia Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 64 Russia Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 65 Russia Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 66 Russia Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 67 Spain Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 68 Spain Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 69 Spain Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 70 Spain Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 71 Spain Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 72 Spain Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 73 Spain Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 74 Spain Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 75 Italy Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 76 Italy Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 77 Italy Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 78 Italy Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 79 Italy Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 80 Italy Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 81 Italy Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 82 Italy Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 85 Rest of Europe Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 86 Rest of Europe Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 87 Rest of Europe Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 88 Rest of Europe Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 89 Rest of Europe Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 90 Rest of Europe Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 91 key Information – Epic Games, Inc.
TABLE 92 Key Information – Fandom, Inc.
TABLE 93 Key Information – Valve Corporation
TABLE 94 Key Information – Activision Blizzard, Inc.
TABLE 95 Key Information – NEXON Co., Ltd.
TABLE 96 key information – NetEase, Inc.
TABLE 97 Key Information –Niantic, Inc.
TABLE 98 Key information – Electronic Arts, Inc.
TABLE 99 key information – Nintendo Co., Ltd.
TABLE 100 Key Information – Wargaming.net

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Online Microtransaction Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Online Microtransaction Market
FIG 4 Porter’s Five Forces Analysis – Online Microtransaction Market
FIG 5 Europe Online Microtransaction Market share by Device, 2023
FIG 6 Europe Online Microtransaction Market share by Device, 2031
FIG 7 Europe Online Microtransaction Market by Device, 2020 - 2031, USD Million
FIG 8 Europe Online Microtransaction Market share by Payment Model, 2023
FIG 9 Europe Online Microtransaction Market share by Payment Model, 2031
FIG 10 Europe Online Microtransaction Market by Payment Model, 2020 - 2031, USD Million
FIG 11 Europe Online Microtransaction Market share by Type, 2023
FIG 12 Europe Online Microtransaction Market share by Type, 2031
FIG 13 Europe Online Microtransaction Market by Type, 2020 - 2031, USD Million
FIG 14 Europe Online Microtransaction Market share by Country, 2023
FIG 15 Europe Online Microtransaction Market share by Country, 2031
FIG 16 Europe Online Microtransaction Market by Country, 2020 - 2031, USD Million
FIG 17 Recent strategies and developments: Epic Games, Inc.
FIG 18 Swot Analysis: Epic Games, Inc.
FIG 19 SWOT Analysis: Activision Blizzard, Inc.
FIG 20 SWOT Analysis: Electronic Arts, Inc.
FIG 21 SWOT Analysis: Nintendo Co., Ltd.