The Europe Potato Protein Market would witness market growth of 4.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 16,173.8 tonnes, showcasing a growth of 10.7% (2020-2023).
Potato protein supplements are commonly used by individuals seeking to increase their protein intake for various reasons, including muscle building, weight management, and overall health and wellness. The protein offers a high-quality plant-based protein source that is free from common allergens like dairy and soy, making it suitable for individuals with dietary restrictions or preferences. Therefore, the supplements segment registered a volume of 691.22 tonnes in Germany market in 2023.
The Germany market dominated the Europe Potato Protein Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $51.4 million by 2031. The UK market is exhibiting a CAGR of 3.6% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.3% during (2024 - 2031).
The protein’s functional properties, including emulsification, foaming, gelling, and texture enhancement, make it a versatile ingredient suitable for various food and beverage applications. Its ability to improve product texture, stability, and sensory attributes in formulations contributes to its adoption by food manufacturers seeking to enhance the quality and appeal of their products.
This is also recognized for its nutritional profile, offering essential amino acids, vitamins, and minerals necessary for human health and well-being. As consumers prioritize protein intake and seek protein-rich foods to support active lifestyles, protein is a valuable source of high-quality protein in various food and beverage products, including plant-based meat alternatives, dairy alternatives, snacks, and nutritional supplements.
The growing demand for plant-based options in the UK drives market growth and adoption of protein as a sustainable, allergen-free protein source. As per the Government of the United Kingdom, regarding gross value added (GVA), beverages were the largest manufacturing category, valued at £6.5 billion in 2021. It contributed 21.4% to the total food and beverage manufacturing GVA. The other food products category was the second largest, valued at £6.3 billion in the same year, contributing 20.6% to the total food and drink manufacturing GVA. The growth of the food retail industry in Italy has led to an expansion of product offerings in supermarkets, hypermarkets, specialty stores, and online platforms. Potato protein manufacturers and suppliers can collaborate with retailers to introduce innovative products. According to the International Trade Administration (ITA), Italy’s retail food sales reached $170.4 billion in 2022, a 2.1% increase over 2021. Increased sales were registered at discount stores (4.1%), supermarkets (2.8%), hypermarkets (2.7%), and small local grocers (1%). Additionally, in 2022, Italy’s consumer food service value sales increased 19% over 2021. Thus, the increasing food and beverage industry and rising food retail sector in the region propel the market’s growth.
Free Valuable Insights: The Global Potato Protein Market will Hit USD 742.8 Million by 2031, at a CAGR of 5.3%
Based on Type, the market is segmented into Isolate, and Concentrate. Based on Application, the market is segmented into Animal Feed, Supplements, Bakery & Confectionery, Meat, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Type (Volume, Tonnes, USD Million, 2020-2031)
By Application (Volume, Tonnes, USD Million, 2020-2031)
By Country (Volume, Tonnes, USD Million, 2020-2031)
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