Europe Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Country and Growth Forecast, 2024 - 2031

The Europe Premium Messaging Market would witness market growth of 8.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Premium Messaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $9,002.2 million by 2031. The UK market is exhibiting a CAGR of 7.8% during (2024 - 2031). Additionally, The France market would experience a CAGR of 9.5% during (2024 - 2031).

One of the key driving forces behind the growth of premium messaging is the rapid adoption of mobile banking and digital payments. With increasing users relying on mobile wallets, banking apps, and online transactions, the need for secure authentication messages, One-Time Passwords (OTPs), and fraud alerts has skyrocketed. Premium messaging solutions ensure these sensitive messages are delivered promptly and securely, helping financial institutions and e-commerce platforms mitigate fraud risks.

The expansion of mobile subscribers globally has significantly boosted the demand for premium messaging services. With billions of people owning mobile devices, smartphones have become the primary platform for users to access digital content. Businesses are transitioning from traditional SMS to RCS, which facilitates multimedia-rich messaging with interactive elements, videos, and images as a result of the rapid expansion of 4G and 5G networks. Governments and public service providers also leverage premium messaging for mass communication, public safety alerts, and healthcare campaigns. A notable example was during the COVID-19 pandemic when governments used SMS to send vaccine appointment reminders, lockdown notifications, and health advisories to millions of citizens. As mobile subscriptions grow, businesses and public organizations will increasingly depend on premium messaging for secure, scalable, and direct communication, making it an essential part of digital transformation and customer engagement strategies.

Germany’s retail industry is transforming digitally, with businesses investing heavily in premium messaging to improve customer engagement and sales. Retailers use SMS and RCS (Rich Communication Services) to send personalized offers, loyalty program updates, and abandoned cart reminders. Major retail brands like Zalando and Lidl have integrated AI-driven messaging platforms that enable customers to receive real-time order tracking updates, product recommendations, and promotional alerts via SMS and WhatsApp Business API. The German government supports the digitization of retail through initiatives like the Digital Strategy 2025, which promotes the adoption of e-commerce tools, AI-based customer interaction technologies, and secure messaging platforms. Thus, as businesses continue to digitize their customer engagement strategies, Europe’s premium messaging market is set to witness sustained growth.

Free Valuable Insights: The Global Premium Messaging Market will Hit USD 129.47 Billion by 2031, at a CAGR of 8.8%

Based on Product, the market is segmented into A2P SMS, P2A MMS, A2P MMS, and P2A SMS. Based on Application, the market is segmented into Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Deutsche Telekom AG
• Orange S.A.
• Vodafone Group Plc
• China Telecom Corporation Limited
• Twilio, Inc.
• AT&T Inc.
• Sinch AB
• SoftBank Group Corporation
• Vonage Holdings Corp. (Ericsson AB)
• NTT Docomo, Inc. (NTT Data Corporation)

Europe Premium Messaging Market Report Segmentation

By Product

• A2P SMS
• P2A MMS
• A2P MMS
• P2A SMS

By Application

• Entertainment & Media
• BFSI
• Hospitality
• Outsourcing
• Retail
• Other Application

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Premium Messaging Market, by Product
1.4.2 Europe Premium Messaging Market, by Application
1.4.3 Europe Premium Messaging Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. Europe Premium Messaging Market by Product
5.1 Europe A2P SMS Market by Country
5.2 Europe P2A MMS Market by Country
5.3 Europe A2P MMS Market by Country
5.4 Europe P2A SMS Market by Country

Chapter 6. Europe Premium Messaging Market by Application
6.1 Europe Entertainment & Media Market by Country
6.2 Europe BFSI Market by Country
6.3 Europe Hospitality Market by Country
6.4 Europe Outsourcing Market by Country
6.5 Europe Retail Market by Country
6.6 Europe Other Application Market by Country

Chapter 7. Europe Premium Messaging Market by Country
7.1 Germany Premium Messaging Market
7.1.1 Germany Premium Messaging Market by Product
7.1.2 Germany Premium Messaging Market by Application
7.2 UK Premium Messaging Market
7.2.1 UK Premium Messaging Market by Product
7.2.2 UK Premium Messaging Market by Application
7.3 France Premium Messaging Market
7.3.1 France Premium Messaging Market by Product
7.3.2 France Premium Messaging Market by Application
7.4 Russia Premium Messaging Market
7.4.1 Russia Premium Messaging Market by Product
7.4.2 Russia Premium Messaging Market by Application
7.5 Spain Premium Messaging Market
7.5.1 Spain Premium Messaging Market by Product
7.5.2 Spain Premium Messaging Market by Application
7.6 Italy Premium Messaging Market
7.6.1 Italy Premium Messaging Market by Product
7.6.2 Italy Premium Messaging Market by Application
7.7 Rest of Europe Premium Messaging Market
7.7.1 Rest of Europe Premium Messaging Market by Product
7.7.2 Rest of Europe Premium Messaging Market by Application

Chapter 8. Company Profiles
8.1 Deutsche Telekom AG
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Orange S.A.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.3 Vodafone Group Plc
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental Analysis
8.4 China Telecom Corporation Limited
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Research & Development Expenses
8.5 Twilio, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segment & Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 AT&T, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 SWOT Analysis
8.7 Sinch AB
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 SWOT Analysis
8.8 SoftBank Group Corporation
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 SWOT Analysis
8.9 Vonage Holdings Corp. (Ericsson AB)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 SWOT Analysis
8.10. NTT Docomo, Inc. (NTT Data Corporation)
8.10.1 Company Overview
8.10.2 Financial Analysis

TABLE 1 Europe Premium Messaging Market, 2020 - 2023, USD Million
TABLE 2 Europe Premium Messaging Market, 2024 - 2031, USD Million
TABLE 3 Europe Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 4 Europe Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 5 Europe A2P SMS Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe A2P SMS Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe P2A MMS Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe P2A MMS Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe A2P MMS Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe A2P MMS Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe P2A SMS Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe P2A SMS Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 14 Europe Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 15 Europe Entertainment & Media Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Entertainment & Media Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe BFSI Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe BFSI Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Outsourcing Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Outsourcing Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Retail Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Retail Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Premium Messaging Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Premium Messaging Market by Country, 2024 - 2031, USD Million
TABLE 29 Germany Premium Messaging Market, 2020 - 2023, USD Million
TABLE 30 Germany Premium Messaging Market, 2024 - 2031, USD Million
TABLE 31 Germany Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 32 Germany Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 33 Germany Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 34 Germany Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 35 UK Premium Messaging Market, 2020 - 2023, USD Million
TABLE 36 UK Premium Messaging Market, 2024 - 2031, USD Million
TABLE 37 UK Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 38 UK Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 39 UK Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 40 UK Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 41 France Premium Messaging Market, 2020 - 2023, USD Million
TABLE 42 France Premium Messaging Market, 2024 - 2031, USD Million
TABLE 43 France Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 44 France Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 45 France Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 46 France Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 47 Russia Premium Messaging Market, 2020 - 2023, USD Million
TABLE 48 Russia Premium Messaging Market, 2024 - 2031, USD Million
TABLE 49 Russia Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 50 Russia Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 51 Russia Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 52 Russia Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 53 Spain Premium Messaging Market, 2020 - 2023, USD Million
TABLE 54 Spain Premium Messaging Market, 2024 - 2031, USD Million
TABLE 55 Spain Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 56 Spain Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 57 Spain Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 58 Spain Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 59 Italy Premium Messaging Market, 2020 - 2023, USD Million
TABLE 60 Italy Premium Messaging Market, 2024 - 2031, USD Million
TABLE 61 Italy Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 62 Italy Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 63 Italy Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 64 Italy Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 65 Rest of Europe Premium Messaging Market, 2020 - 2023, USD Million
TABLE 66 Rest of Europe Premium Messaging Market, 2024 - 2031, USD Million
TABLE 67 Rest of Europe Premium Messaging Market by Product, 2020 - 2023, USD Million
TABLE 68 Rest of Europe Premium Messaging Market by Product, 2024 - 2031, USD Million
TABLE 69 Rest of Europe Premium Messaging Market by Application, 2020 - 2023, USD Million
TABLE 70 Rest of Europe Premium Messaging Market by Application, 2024 - 2031, USD Million
TABLE 71 Key Information – Deutsche Telekom AG
TABLE 72 Key Information – Orange S.A.
TABLE 73 Key information – Vodafone Group Plc
TABLE 74 Key Information – China Telecom Corporation Limited
TABLE 75 Key Information – Twilio, Inc.
TABLE 76 Key Information – AT&T, Inc.
TABLE 77 Key Information – Sinch AB
TABLE 78 Key Information – SoftBank Group Corporation
TABLE 79 Key Information – Vonage Holdings Corp.
TABLE 80 Key Information – NTT Docomo, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Premium Messaging Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Premium Messaging Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Premium Messaging Market
FIG 6 Europe Premium Messaging Market share by Product, 2023
FIG 7 Europe Premium Messaging Market share by Product, 2031
FIG 8 Europe Premium Messaging Market by Product, 2020 - 2031, USD Million
FIG 9 Europe Premium Messaging Market share by Application, 2023
FIG 10 Europe Premium Messaging Market share by Application, 2031
FIG 11 Europe Premium Messaging Market by Application, 2020 - 2031, USD Million
FIG 12 Europe Premium Messaging Market share by Country, 2023
FIG 13 Europe Premium Messaging Market share by Country, 2031
FIG 14 Europe Premium Messaging Market by Country, 2020 - 2031, USD Million
FIG 15 Swot Analysis: Deutsche Telekom AG
FIG 16 Swot Analysis: Twilio, Inc.
FIG 17 SWOT Analysis: AT&T Inc.
FIG 18 Swot Analysis: Sinch AB
FIG 19 SWOT Analysis: SoftBank Robotics Group
FIG 20 SWOT Analysis: Ericsson AB