Europe Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030

The Europe Programmatic Display Market would witness market growth of 32.6% CAGR during the forecast period (2023-2030).

The Germany market dominated the Europe Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $25,787.5 Million by 2030. The UK market is exhibiting a CAGR of 31.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 33.7% during (2023 - 2030).

The ability to reach potential customers across various touchpoints ensures that brands remain top-of-mind, contributing to long-term brand loyalty. Furthermore, programmatic display offers the advantage of data-driven optimization for advertisers focused on performance marketing. By targeting distinct audience segments according to their online behaviour, demographics, and preferences, advertisers can maximize the efficiency of their ad spend and optimize conversion campaigns.

Programmatic display is instrumental in retargeting campaigns, where advertisers can reconnect with users who have previously interacted with their brand. Behavioural targeting leverages user data to deliver ads that align with individual preferences, ensuring that the advertising message resonates with the target audience. Moreover, the seamless integration of programmatic capabilities with native advertising formats enhances the user experience by delivering non-intrusive, contextually relevant ads.

Social media platform usage in the European Union (EU) is rising, with platforms like Facebook, Instagram, Twitter, LinkedIn, and others widely used across the member states. The increasing digitalization of societies, coupled with widespread internet access, has contributed to the growing influence of social media in the EU. Therefore, rising e-commerce trends and social media usage in Europe will help in the expansion of the regional market.

Free Valuable Insights: The Global Programmatic Display Market will Hit USD 411.6 Billion by 2030, at a CAGR of 32.9%

Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• AT&T, Inc.
• Verizon Communications, Inc.
• Roku Inc.
• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Adform
• Magnite, Inc.
• MediaMath Inc.
• Connexity, Inc. (Taboola.com Ltd)
• Yahoo, Inc.

Europe Programmatic Display Market Report Segmentation

By Channel

• Private Marketplaces (PMP)
• Real Time Bidding (RTB)
• Automated Guaranteed (AG)

By Type

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Programmatic Display Market, by Channel
1.4.2 Europe Programmatic Display Market, by Type
1.4.3 Europe Programmatic Display Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Europe Programmatic Display Market by Channel
4.1 Europe Private Marketplaces (PMP) Market by Country
4.2 Europe Real Time Bidding (RTB) Market by Country
4.3 Europe Automated Guaranteed (AG) Market by Country

Chapter 5. Europe Programmatic Display Market by Type
5.1 Europe Online Video Market by Country
5.2 Europe Online Display Market by Country
5.3 Europe Mobile Video Market by Country
5.4 Europe Mobile Display Market by Country

Chapter 6. Europe Programmatic Display Market by Country
6.1 Germany Programmatic Display Market
6.1.1 Germany Programmatic Display Market by Channel
6.1.2 Germany Programmatic Display Market by Type
6.2 UK Programmatic Display Market
6.2.1 UK Programmatic Display Market by Channel
6.2.2 UK Programmatic Display Market by Type
6.3 France Programmatic Display Market
6.3.1 France Programmatic Display Market by Channel
6.3.2 France Programmatic Display Market by Type
6.4 Russia Programmatic Display Market
6.4.1 Russia Programmatic Display Market by Channel
6.4.2 Russia Programmatic Display Market by Type
6.5 Spain Programmatic Display Market
6.5.1 Spain Programmatic Display Market by Channel
6.5.2 Spain Programmatic Display Market by Type
6.6 Italy Programmatic Display Market
6.6.1 Italy Programmatic Display Market by Channel
6.6.2 Italy Programmatic Display Market by Type
6.7 Rest of Europe Programmatic Display Market
6.7.1 Rest of Europe Programmatic Display Market by Channel
6.7.2 Rest of Europe Programmatic Display Market by Type

Chapter 7. Company Profiles
7.1 AT&T, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 SWOT Analysis
7.2 Verizon Communications, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.2.4.2 Product Launches and Product Expansions:
7.2.5 SWOT Analysis
7.3 ROKU, INC.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expenses
7.3.5 Recent strategies and developments:
7.3.5.1 Partnerships, Collaborations, and Agreements:
7.3.5.2 Business Expansions:
7.3.6 SWOT Analysis
7.4 Google LLC (Alphabet Inc.)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expense
7.4.5 SWOT Analysis
7.5 Adobe, Inc.
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Adform
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.5 SWOT Analysis
7.7 Magnite, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Product Launches and Product Expansions:
7.7.5 SWOT Analysis
7.8 MediaMath Inc.
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Connexity, Inc. (Taboola.com Ltd)
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
7.10. Yahoo, Inc.
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 Europe Programmatic Display Market, 2019 - 2022, USD Million
TABLE 2 Europe Programmatic Display Market, 2023 - 2030, USD Million
TABLE 3 Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 4 Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 5 Europe Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
TABLE 6 Europe Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
TABLE 7 Europe Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 12 Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 13 Europe Online Video Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Online Video Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Online Display Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Online Display Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Mobile Video Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Mobile Video Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Mobile Display Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Mobile Display Market by Country, 2023 - 2030, USD Million
TABLE 21 Europe Programmatic Display Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe Programmatic Display Market by Country, 2023 - 2030, USD Million
TABLE 23 Germany Programmatic Display Market, 2019 - 2022, USD Million
TABLE 24 Germany Programmatic Display Market, 2023 - 2030, USD Million
TABLE 25 Germany Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 26 Germany Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 27 Germany Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 28 Germany Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 29 UK Programmatic Display Market, 2019 - 2022, USD Million
TABLE 30 UK Programmatic Display Market, 2023 - 2030, USD Million
TABLE 31 UK Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 32 UK Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 33 UK Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 34 UK Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 35 France Programmatic Display Market, 2019 - 2022, USD Million
TABLE 36 France Programmatic Display Market, 2023 - 2030, USD Million
TABLE 37 France Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 38 France Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 39 France Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 40 France Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 41 Russia Programmatic Display Market, 2019 - 2022, USD Million
TABLE 42 Russia Programmatic Display Market, 2023 - 2030, USD Million
TABLE 43 Russia Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 44 Russia Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 45 Russia Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 46 Russia Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 47 Spain Programmatic Display Market, 2019 - 2022, USD Million
TABLE 48 Spain Programmatic Display Market, 2023 - 2030, USD Million
TABLE 49 Spain Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 50 Spain Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 51 Spain Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 52 Spain Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 53 Italy Programmatic Display Market, 2019 - 2022, USD Million
TABLE 54 Italy Programmatic Display Market, 2023 - 2030, USD Million
TABLE 55 Italy Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 56 Italy Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 57 Italy Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 58 Italy Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 59 Rest of Europe Programmatic Display Market, 2019 - 2022, USD Million
TABLE 60 Rest of Europe Programmatic Display Market, 2023 - 2030, USD Million
TABLE 61 Rest of Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 62 Rest of Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 63 Rest of Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 64 Rest of Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 65 Key Information – AT&T, Inc.
TABLE 66 key information – Verizon Communications, Inc.
TABLE 67 Key Information – ROKU, INC.
TABLE 68 Key Information – Google LLC
TABLE 69 Key Information – Adobe, Inc.
TABLE 70 Key Information – Adform
TABLE 71 Key Information – Magnite, Inc.
TABLE 72 Key Information – MediaMath Inc.
TABLE 73 Key Information – Connexity, Inc.
TABLE 74 Key Information – Yahoo, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Programmatic Display Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Programmatic Display Market
FIG 4 Porter’s Five Forces Analysis - Programmatic Display Market
FIG 5 Europe Programmatic Display Market share by Channel, 2022
FIG 6 Europe Programmatic Display Market share by Channel, 2030
FIG 7 Europe Programmatic Display Market by Channel, 2019 - 2030, USD Million
FIG 8 Europe Programmatic Display Market share by Type, 2022
FIG 9 Europe Programmatic Display Market share by Type, 2030
FIG 10 Europe Programmatic Display Market by Type, 2019 - 2030, USD Million
FIG 11 Europe Programmatic Display Market share by Country, 2022
FIG 12 Europe Programmatic Display Market share by Country, 2030
FIG 13 Europe Programmatic Display Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: AT&T, Inc.
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 SWOT analysis: ROKU, INC.
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Adobe, Inc.
FIG 19 SWOT analysis: Adform
FIG 20 SWOT analysis: Magnite, Inc.
FIG 21 SWOT analysis: MediaMath Inc.
FIG 22 SWOT analysis: Connexity, Inc.
FIG 23 SWOT analysis: Yahoo, Inc.