Europe Projection Mapping Market By Throw Distance (Standard Throw and Short Throw), By Dimension (2D, 3D and 4D), By Brightness (10,000-30,000 Lumens, 3,500-10,000 Lumens and Above 30,000 Lumens), By Offering (Hardware and Software), By Application (Media Events, Entertainment, Venue Openings & Product Launches, Retail, and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027

The Europe Projection Mapping Market would witness market growth of 19.2% CAGR during the forecast period (2021-2027).

As a company opts for developing the object that will be projected, it will utilize specific software to bring the vision to life. This tailored software is utilized to spatially map a two- or three-dimensional object. The software can imitate the actual environment that the object will be projected on and can be utilized to develop projection mapping ads, tell stories at events, and more. In addition to it, it can interact with a projector of any kind or any sized image you want to onto the surface of your desired object. This assists artists and advertisers who desire to include optical illusions, additional dimensions, and the illusion of motion on objects that were once stationary.

In addition to it, some software solutions are also created to develop real-time projects that are extremely useful for end-users with an aim to host programs like live performances, hence boosting the demand of the projection mapping market. Besides, further developments of algorithms like High-Resolution Projection, Local Per-Pixel Radiometric Compensation, Non-rigid Dynamic Projection, and others by experts complement the growth of the market.

Business owners in the European region are highly deploying projection mapping for retail in order to attract a high number of customers to retail outlets, hence boosting the number of sales. A beautiful visual experience like projection mapping in the last few years has assisted numerous retailers in motivating many customers and assists them to compare their products with their competitors with the help of high engagement and promotional strategies. With various short-term and long-term projections mapping deployment for several applications such as venue openings, media events, entertainment, product launches, and retail, the region would witness a high number of lucrative growth opportunities in the next few years.

The Germany market dominated the Europe Projection Mapping 3D Market by Country 2020, thereby, achieving a market value of $155.9 million by 2027. The UK market is exhibiting a CAGR of 18.8% during (2021 - 2027). Additionally, The France market is poised to grow at a CAGR of 20.5% during (2021 - 2027).

Based on Throw Distance, the market is segmented into Standard Throw and Short Throw. Based on Dimension, the market is segmented into 2D, 3D and 4D. Based on Brightness, the market is segmented into 10,000-30,000 Lumens, 3,500-10,000 Lumens and Above 30,000 Lumens. Based on Offering, the market is segmented into Hardware and Software. Based on Application, the market is segmented into Media Events, Entertainment, Venue Openings & Product Launches, Retail, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Projection Mapping Market Size will Hit $8.4 Billion by 2027, at a CAGR of 20.1%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Panasonic Corporation, Seiko Epson Corporation, NEC Corporation, Delta Electronics, Inc. (Vivitek), Coretronic Corporation (Optoma Corporation), Digital Projection Limited, Qisda Corporation (BenQ), Barco NV, Ushio, Inc., and ViewSonic Corporation.

Scope of the Study

Market Segments Covered in the Report:

By Throw Distance

• Standard Throw
• Short Throw

By Dimension

• 2D
• 3D
• 4D

By Brightness

• 10,000-30,000 Lumens
• 3,500-10,000 Lumens
• Above 30,000 Lumens

By Offering

• Hardware
• Software

By Application

• Media Events
• Entertainment
• Venue Openings & Product Launches
• Retail
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Panasonic Corporation
• Seiko Epson Corporation
• NEC Corporation
• Delta Electronics, Inc. (Vivitek)
• Coretronic Corporation (Optoma Corporation)
• Digital Projection Limited
• Qisda Corporation (BenQ)
• Barco NV
• Ushio, Inc.
• ViewSonic Corporation

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Projection Mapping Market, by Throw Distance
1.4.2 Europe Projection Mapping Market, by Dimension
1.4.3 Europe Projection Mapping Market, by Brightness
1.4.4 Europe Projection Mapping Market, by Offering
1.4.5 Europe Projection Mapping Market, by Application
1.4.6 Europe Projection Mapping Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jan – 2021, May) Leading Players

Chapter 4. Europe Projection Mapping Market by Throw Distance
4.1 Europe Projection Mapping Standard Throw Market by Country
4.2 Europe Projection Mapping Short Throw Market by Country

Chapter 5. Europe Projection Mapping Market by Dimension
5.1 Europe Projection Mapping 2D Market by Country
5.2 Europe Projection Mapping 3D Market by Country
5.3 Europe Projection Mapping 4D Market by Country

Chapter 6. Europe Projection Mapping Market by Brightness
6.1 Europe 10,000-30,000 Lumens Projection Mapping Market by Country
6.2 Europe 3,500-10,000 Lumens Projection Mapping Market by Country
6.3 Europe Above 30,000 Lumens Projection Mapping Market by Country

Chapter 7. Europe Projection Mapping Market by Offering
7.1 Europe Hardware Projection Mapping Market by Country
7.2 Europe Software Projection Mapping Market by Country

Chapter 8. Europe Projection Mapping Market by Application
8.1 Europe Media Events Projection Mapping Market by Country
8.2 Europe Entertainment Projection Mapping Market by Country
8.3 Europe Venue Openings & Product Launches Projection Mapping Market by Country
8.4 Europe Retail Projection Mapping Market by Country
8.5 Europe Others Projection Mapping Market by Country

Chapter 9. Europe Projection Mapping Market by Country
9.1 Germany Projection Mapping Market
9.1.1 Germany Projection Mapping Market by Throw Distance
9.1.2 Germany Projection Mapping Market by Dimension
9.1.3 Germany Projection Mapping Market by Brightness
9.1.4 Germany Projection Mapping Market by Offering
9.1.5 Germany Projection Mapping Market by Application
9.2 UK Projection Mapping Market
9.2.1 UK Projection Mapping Market by Throw Distance
9.2.2 UK Projection Mapping Market by Dimension
9.2.3 UK Projection Mapping Market by Brightness
9.2.4 UK Projection Mapping Market by Offering
9.2.5 UK Projection Mapping Market by Application
9.3 France Projection Mapping Market
9.3.1 France Projection Mapping Market by Throw Distance
9.3.2 France Projection Mapping Market by Dimension
9.3.3 France Projection Mapping Market by Brightness
9.3.4 France Projection Mapping Market by Offering
9.3.5 France Projection Mapping Market by Application
9.4 Russia Projection Mapping Market
9.4.1 Russia Projection Mapping Market by Throw Distance
9.4.2 Russia Projection Mapping Market by Dimension
9.4.3 Russia Projection Mapping Market by Brightness
9.4.4 Russia Projection Mapping Market by Offering
9.4.5 Russia Projection Mapping Market by Application
9.5 Spain Projection Mapping Market
9.5.1 Spain Projection Mapping Market by Throw Distance
9.5.2 Spain Projection Mapping Market by Dimension
9.5.3 Spain Projection Mapping Market by Brightness
9.5.4 Spain Projection Mapping Market by Offering
9.5.5 Spain Projection Mapping Market by Application
9.6 Italy Projection Mapping Market
9.6.1 Italy Projection Mapping Market by Throw Distance
9.6.2 Italy Projection Mapping Market by Dimension
9.6.3 Italy Projection Mapping Market by Brightness
9.6.4 Italy Projection Mapping Market by Offering
9.6.5 Italy Projection Mapping Market by Application
9.7 Rest of Europe Projection Mapping Market
9.7.1 Rest of Europe Projection Mapping Market by Throw Distance
9.7.2 Rest of Europe Projection Mapping Market by Dimension
9.7.3 Rest of Europe Projection Mapping Market by Brightness
9.7.4 Rest of Europe Projection Mapping Market by Offering
9.7.5 Rest of Europe Projection Mapping Market by Application

Chapter 10. Company Profiles
10.1 Panasonic Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Seiko Epson Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expenses
10.2.1 Recent strategies and developments:
10.2.1.1 Product Launches and Product Expansions:
10.2.1.2 Partnerships, Collaborations, and Agreements:
10.3 NEC Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.4 Delta Electronics, Inc. (Vivitek)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.5 Coretronic Corporation (Optoma Corporation)
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Product Launches and Product Expansions:
10.6 Digital Projection Limited
10.6.1 Company Overview
10.7 Qisda Corporation (BenQ)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Product Launches and Product Expansions:
10.8 Barco NV
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.5.2 Partnerships, Collaborations, and Agreements:
10.9 Ushio, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Product Launches and Product Expansions:
10.10. ViewSonic Corporation
10.10.1 Company Overview

TABLE 1 Europe Projection Mapping Market, 2017 - 2020, USD Million
TABLE 2 Europe Projection Mapping Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Projection Mapping Market
TABLE 4 Product Launches and Product Expansions- Projection Mapping Market
TABLE 5 Europe Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 6 Europe Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 7 Europe Projection Mapping Standard Throw Market by Country, 2017 - 2020, USD Million
TABLE 8 Europe Projection Mapping Standard Throw Market by Country, 2021 - 2027, USD Million
TABLE 9 Europe Projection Mapping Short Throw Market by Country, 2017 - 2020, USD Million
TABLE 10 Europe Projection Mapping Short Throw Market by Country, 2021 - 2027, USD Million
TABLE 11 Europe Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 12 Europe Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 13 Europe Projection Mapping 2D Market by Country, 2017 - 2020, USD Million
TABLE 14 Europe Projection Mapping 2D Market by Country, 2021 - 2027, USD Million
TABLE 15 Europe Projection Mapping 3D Market by Country, 2017 - 2020, USD Million
TABLE 16 Europe Projection Mapping 3D Market by Country, 2021 - 2027, USD Million
TABLE 17 Europe Projection Mapping 4D Market by Country, 2017 - 2020, USD Million
TABLE 18 Europe Projection Mapping 4D Market by Country, 2021 - 2027, USD Million
TABLE 19 Europe Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 20 Europe Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 21 Europe 10,000-30,000 Lumens Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 22 Europe 10,000-30,000 Lumens Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 23 Europe 3,500-10,000 Lumens Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 24 Europe 3,500-10,000 Lumens Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 25 Europe Above 30,000 Lumens Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 26 Europe Above 30,000 Lumens Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 27 Europe Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 28 Europe Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 29 Europe Hardware Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 30 Europe Hardware Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 31 Europe Software Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 32 Europe Software Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 33 Europe Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 34 Europe Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 35 Europe Media Events Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 36 Europe Media Events Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 37 Europe Entertainment Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 38 Europe Entertainment Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 39 Europe Venue Openings & Product Launches Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 40 Europe Venue Openings & Product Launches Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 41 Europe Retail Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 42 Europe Retail Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 43 Europe Others Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 44 Europe Others Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 45 Europe Projection Mapping Market by Country, 2017 - 2020, USD Million
TABLE 46 Europe Projection Mapping Market by Country, 2021 - 2027, USD Million
TABLE 47 Germany Projection Mapping Market, 2017 - 2020, USD Million
TABLE 48 Germany Projection Mapping Market, 2021 - 2027, USD Million
TABLE 49 Germany Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 50 Germany Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 51 Germany Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 52 Germany Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 53 Germany Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 54 Germany Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 55 Germany Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 56 Germany Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 57 Germany Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 58 Germany Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 59 UK Projection Mapping Market, 2017 - 2020, USD Million
TABLE 60 UK Projection Mapping Market, 2021 - 2027, USD Million
TABLE 61 UK Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 62 UK Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 63 UK Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 64 UK Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 65 UK Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 66 UK Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 67 UK Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 68 UK Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 69 UK Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 70 UK Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 71 France Projection Mapping Market, 2017 - 2020, USD Million
TABLE 72 France Projection Mapping Market, 2021 - 2027, USD Million
TABLE 73 France Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 74 France Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 75 France Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 76 France Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 77 France Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 78 France Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 79 France Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 80 France Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 81 France Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 82 France Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 83 Russia Projection Mapping Market, 2017 - 2020, USD Million
TABLE 84 Russia Projection Mapping Market, 2021 - 2027, USD Million
TABLE 85 Russia Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 86 Russia Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 87 Russia Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 88 Russia Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 89 Russia Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 90 Russia Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 91 Russia Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 92 Russia Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 93 Russia Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 94 Russia Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 95 Spain Projection Mapping Market, 2017 - 2020, USD Million
TABLE 96 Spain Projection Mapping Market, 2021 - 2027, USD Million
TABLE 97 Spain Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 98 Spain Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 99 Spain Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 100 Spain Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 101 Spain Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 102 Spain Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 103 Spain Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 104 Spain Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 105 Spain Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 106 Spain Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 107 Italy Projection Mapping Market, 2017 - 2020, USD Million
TABLE 108 Italy Projection Mapping Market, 2021 - 2027, USD Million
TABLE 109 Italy Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 110 Italy Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 111 Italy Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 112 Italy Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 113 Italy Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 114 Italy Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 115 Italy Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 116 Italy Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 117 Italy Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 118 Italy Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 119 Rest of Europe Projection Mapping Market, 2017 - 2020, USD Million
TABLE 120 Rest of Europe Projection Mapping Market, 2021 - 2027, USD Million
TABLE 121 Rest of Europe Projection Mapping Market by Throw Distance, 2017 - 2020, USD Million
TABLE 122 Rest of Europe Projection Mapping Market by Throw Distance, 2021 - 2027, USD Million
TABLE 123 Rest of Europe Projection Mapping Market by Dimension, 2017 - 2020, USD Million
TABLE 124 Rest of Europe Projection Mapping Market by Dimension, 2021 - 2027, USD Million
TABLE 125 Rest of Europe Projection Mapping Market by Brightness, 2017 - 2020, USD Million
TABLE 126 Rest of Europe Projection Mapping Market by Brightness, 2021 - 2027, USD Million
TABLE 127 Rest of Europe Projection Mapping Market by Offering, 2017 - 2020, USD Million
TABLE 128 Rest of Europe Projection Mapping Market by Offering, 2021 - 2027, USD Million
TABLE 129 Rest of Europe Projection Mapping Market by Application, 2017 - 2020, USD Million
TABLE 130 Rest of Europe Projection Mapping Market by Application, 2021 - 2027, USD Million
TABLE 131 Key Information - Panasonic Corporation
TABLE 132 Key Information - Seiko Epson Corporation
TABLE 133 key information - NEC Corporation
TABLE 134 Key Information - Delta Electronics, Inc.
TABLE 135 key information - Coretronic Corporation
TABLE 136 key information - Digital Projection Limited
TABLE 137 key information - Qisda Corporation
TABLE 138 Key Information - Barco NV
TABLE 139 key information - Ushio, Inc.
TABLE 140 Key Information - ViewSonic Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jan - 2021, May) Leading Players
FIG 5 SWOT Analysis: Panasonic Corporation
FIG 6 Recent strategies and developments: Seiko Epson Corporation
FIG 7 Recent strategies and developments: Qisda Corporation
FIG 8 Recent strategies and developments: Barco NV