Europe Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031

Analysis of Market Size & Trends

The Europe Retail Analytics Market would witness market growth of 24.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,493.4 million by 2031. The UK market is exhibiting a CAGR of 22.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 25% during (2024 - 2031).

Retailers can leverage predictive analytics to forecast future trends, anticipate customer demand, and identify emerging opportunities. Retailers may remain ahead of the competition and exploit market opportunities by using historical data and industry trends to inform data-driven forecasts about customer behavior, market dynamics, and competitive threats.

Moreover, with the proliferation of smartphones and mobile applications, consumers increasingly use their mobile devices to browse, shop, and purchase online. This surge in mobile transactions generates vast amounts of data, including browsing behavior, purchase history, location data, and device preferences.

The adoption of omnichannel retailing is accelerating in France, with retailers integrating online and offline channels to provide seamless shopping experiences. Retail analytics enables French retailers to track customer interactions across various channels, analyze omnichannel sales data, and optimize inventory management and fulfillment processes. Technological advancements, including artificial intelligence (AI) and machine learning (ML), drive innovation in retail analytics in France.

Free Valuable Insights: The Global Retail Analytics Market will Hit USD 39 Billion by 2031, at a CAGR of 24.5%

Based on Deployment Mode, the market is segmented into On-demand, and On-premise. Based on Component, the market is segmented into Solution, and Services. Based on Services Type, the market is segmented into Professional, and Managed. Based on Business Function, the market is segmented into Supply Chain, Strategy & Planning, Sales & Marketing, In-store Operation, and Human Resource (HR) & Others. Based on Enterprise Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Application, the market is segmented into Inventory Analysis, Yield Analysis, Performance Analysis, Merchandising Analysis, Customer Management, Pricing Analysis, and Others.Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Amazon Web Services, Inc. (Amazon.com, Inc.)
• HCL Technologies Ltd. (HCL Enterprises)
• IBM Corporation
• Microsoft Corporation
• MicroStrategy, Inc.
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• SAS Institute, Inc.
• Teradata Corporation

Europe Retail Analytics Market Report Segmentation

By Deployment Mode

• On-demand
• On-premise

By Component

• Solution
• Services
  • Professional
  • Managed

By Business Function

• Supply Chain
• Strategy & Planning
• Sales & Marketing
• In-store Operation
• Human Resource (HR) & Others

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprise

By Application

• Inventory Analysis
• Yield Analysis
• Performance Analysis
• Merchandising Analysis
• Customer Management
• Pricing Analysis
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe