Europe Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

The Europe Retail Media Networks Market would witness market growth of 10.1% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,104.8 million by 2031. The UK market is exhibiting a CAGR of 9.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11% during (2024 - 2031).

By integrating RMNs with social media platforms, retailers can expand their reach and interact with consumers on platforms where they spend significant time. This may involve sponsored posts, influencer collaborations, or retargeting ads that lead users back to the retailer’s site for purchase. Real-time bidding allows retailers to automate the purchasing and selling of ad space, which is facilitated by the ascendance of programmatic advertising. RMNs can utilize this technology to optimize ad placements across various digital channels, ensuring that brands achieve maximum visibility while minimizing costs.

The adoption of these networks has accelerated rapidly over the past few years and has been influenced by several key factors. Retailers are increasingly forming strategic partnerships with brands to enhance their advertising offerings. By collaborating, retailers can provide brands with tailored advertising solutions that leverage their customer insights, driving mutual growth.

70% of EU internet users reported purchasing goods or services online in 2023, showcasing a strong shift towards e-commerce. This growing trend of online shopping presents an excellent opportunity for these Networks, which facilitate targeted advertising and personalized marketing strategies for brands looking to connect with consumers at key moments in their shopping journeys. This market is experiencing substantial development due to the growing prevalence of mobile phones and the internet in Europe. According to Eurostat, 91% of EU citizens were internet users in 2023, a substantial increase from 67% in 2010. This surge in internet accessibility indicates a growing digital landscape where consumers are increasingly comfortable engaging in online activities. In conclusion, Europe's growing internet and mobile device penetration is poised to boost the retail media networks market substantially. In an ever-evolving digital landscape, brands increasingly rely on RMNs to enhance visibility, generate sales, and establish significant connections with their target audiences as consumer behaviour transitions to online and mobile shopping.

Free Valuable Insights: The Global Retail Media Networks Market will Hit USD 62.5 Billion by 2031, at a CAGR of 10.3%

Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Amazon.com, Inc.
• Walmart, Inc.
• eBay, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Europe Retail Media Networks Market Report Segmentation

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Beauty & Personal Care
• Other Industry Verticals

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Industry Verticals
• Other Advertising Formats

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Retail Media Networks Market, by Platform Type
1.4.2 Europe Retail Media Networks Market, by Industry Vertical
1.4.3 Europe Retail Media Networks Market, by Advertising Format
1.4.4 Europe Retail Media Networks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Retail Media Networks Market
4.3 Porter Five Forces Analysis

Chapter 5. Europe Retail Media Networks Market by Platform Type
5.1 Europe Retailer-Owned Networks Market by Country
5.2 Europe Third-Party Networks Market by Country

Chapter 6. Europe Retail Media Networks Market by Industry Vertical
6.1 Europe Consumer Packaged Goods (CPG) Market by Country
6.2 Europe Electronics & Technology Market by Country
6.3 Europe Apparel & Fashion Market by Country
6.4 Europe Grocery & Food Delivery Market by Country
6.5 Europe Beauty & Personal Care Market by Country
6.6 Europe Other Industry Verticals Market by Country

Chapter 7. Europe Retail Media Networks Market by Advertising Format
7.1 Europe Display Ads Market by Country
7.2 Europe Video Ads Market by Country
7.3 Europe Sponsored Industry Verticals Market by Country
7.4 Europe Other Advertising Formats Market by Country

Chapter 8. Europe Retail Media Networks Market by Country
8.1 Germany Retail Media Networks Market
8.1.1 Germany Retail Media Networks Market by Platform Type
8.1.2 Germany Retail Media Networks Market by Industry Vertical
8.1.3 Germany Retail Media Networks Market by Advertising Format
8.2 UK Retail Media Networks Market
8.2.1 UK Retail Media Networks Market by Platform Type
8.2.2 UK Retail Media Networks Market by Industry Vertical
8.2.3 UK Retail Media Networks Market by Advertising Format
8.3 France Retail Media Networks Market
8.3.1 France Retail Media Networks Market by Platform Type
8.3.2 France Retail Media Networks Market by Industry Vertical
8.3.3 France Retail Media Networks Market by Advertising Format
8.4 Russia Retail Media Networks Market
8.4.1 Russia Retail Media Networks Market by Platform Type
8.4.2 Russia Retail Media Networks Market by Industry Vertical
8.4.3 Russia Retail Media Networks Market by Advertising Format
8.5 Spain Retail Media Networks Market
8.5.1 Spain Retail Media Networks Market by Platform Type
8.5.2 Spain Retail Media Networks Market by Industry Vertical
8.5.3 Spain Retail Media Networks Market by Advertising Format
8.6 Italy Retail Media Networks Market
8.6.1 Italy Retail Media Networks Market by Platform Type
8.6.2 Italy Retail Media Networks Market by Industry Vertical
8.6.3 Italy Retail Media Networks Market by Advertising Format
8.7 Rest of Europe Retail Media Networks Market
8.7.1 Rest of Europe Retail Media Networks Market by Platform Type
8.7.2 Rest of Europe Retail Media Networks Market by Industry Vertical
8.7.3 Rest of Europe Retail Media Networks Market by Advertising Format

Chapter 9. Company Profiles
9.1 Amazon.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental Analysis
9.1.4 SWOT Analysis
9.2 eBay, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 SWOT Analysis
9.3 Walmart, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Product Line and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments:
9.5.3.1 Partnerships, Collaborations, and Agreements:
9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Partnerships, Collaborations, and Agreements:
9.7 Target Corporation (Target Brands, Inc.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Macy’s, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
9.9.1 Company Overview
9.10. Wayfair Inc.
9.10.1 Company Overview

TABLE 1 Europe Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 2 Europe Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 3 Europe Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 4 Europe Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 5 Europe Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Third-Party Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Third-Party Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 10 Europe Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 11 Europe Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Other Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Other Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 24 Europe Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 25 Europe Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Video Ads Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Video Ads Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Other Advertising Formats Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe Other Advertising Formats Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Retail Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Retail Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 35 Germany Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 36 Germany Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 37 Germany Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 38 Germany Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 39 Germany Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 40 Germany Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 41 Germany Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 Germany Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 UK Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 44 UK Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 45 UK Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 46 UK Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 47 UK Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 48 UK Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 49 UK Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 UK Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 France Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 52 France Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 53 France Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 54 France Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 55 France Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 56 France Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 57 France Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 France Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 Russia Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 60 Russia Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 61 Russia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 62 Russia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 63 Russia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 64 Russia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 65 Russia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 Russia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 Spain Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 68 Spain Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 69 Spain Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 70 Spain Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 71 Spain Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 72 Spain Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 73 Spain Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 Spain Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 Italy Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 76 Italy Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 77 Italy Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 78 Italy Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 79 Italy Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 80 Italy Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 81 Italy Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Italy Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 85 Rest of Europe Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 86 Rest of Europe Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 87 Rest of Europe Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 88 Rest of Europe Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 89 Rest of Europe Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of Europe Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Key Information – Amazon.com, Inc.
TABLE 92 Key Information – eBay, Inc.
TABLE 93 Key Information – Walmart, Inc.
TABLE 94 key Information – Home Depot, Inc.
TABLE 95 Key information – The Kroger Co.
TABLE 96 KEY INFORMATION – Instacart
TABLE 97 key information – Target Corporation
TABLE 98 Key Information – Macy’s, Inc.
TABLE 99 Key Information – Best Buy Co., Inc.
TABLE 100 Key Information – Wayfair Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Retail Media Networks Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Retail Media Networks Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Retail Media Networks Market
FIG 6 Europe Retail Media Networks Market share by Platform Type, 2023
FIG 7 Europe Retail Media Networks Market share by Platform Type, 2031
FIG 8 Europe Retail Media Networks Market by Platform Type, 2020 - 2031, USD Million
FIG 9 Europe Retail Media Networks Market share by Industry Vertical, 2023
FIG 10 Europe Retail Media Networks Market share by Industry Vertical, 2031
FIG 11 Europe Retail Media Networks Market by Industry Vertical, 2020 - 2031, USD Million
FIG 12 Europe Retail Media Networks Market share by Advertising Format, 2023
FIG 13 Europe Retail Media Networks Market share by Advertising Format, 2031
FIG 14 Europe Retail Media Networks Market by Advertising Format, 2020 - 2031, USD Million
FIG 15 Europe Retail Media Networks Market share by Country, 2023
FIG 16 Europe Retail Media Networks Market share by Country, 2031
FIG 17 Europe Retail Media Networks Market by Country, 2020 - 2031, USD Million
FIG 18 SWOT Analysis: Amazon.com, Inc.
FIG 19 SWOT Analysis: eBay, Inc.
FIG 20 Recent strategies and developments: Walmart Inc.
FIG 21 SWOT Analysis: Walmart Inc.
FIG 22 Recent strategies and developments: The Kroger Co.