Europe Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The Europe Retail Media Platform Market would witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,716.2 million by 2031. The UK market is exhibiting a CAGR of 7.1% during (2024 - 2031). Additionally, The France market would experience a CAGR of 8.8% during (2024 - 2031).

Data plays a central role in the success of retail media platforms. With the wealth of first-party data retailers can access, they can create highly targeted and personalized advertising experiences. Unlike third-party data, which is often limited in scope and accuracy, first-party data retailers collect comes directly from customer interactions on their platforms, including browsing history, purchase patterns, and product preferences. This rich data enables retailers to segment their audiences effectively and enable brands to precisely target specific demographics.

The changing nature of consumer expectations is also driving the market. Today’s consumers expect a seamless and personalized shopping experience and are likelier to engage with brands that understand their needs and preferences. Retail media platforms allow brands to deliver this personalized experience by leveraging customer data to provide relevant product recommendations and offers. Furthermore, the integration of retail media with loyalty programs adds an additional layer of personalization, as brands can customize their advertisements to loyal consumers based on their engagement with the brand and purchase history. This personalized approach improves the purchasing experience for consumers, fosters brand loyalty, and encourages repeat purchases.

UK retailers have faced new customs regulations and logistical challenges when trading with the European Union. This has led to a surge in demand for retail media platforms targeting international consumers and navigating regional complexities. The Digital Strategy of the United Kingdom is designed to improve digital infrastructure, thereby facilitating the smoother flow of cross-border trade and providing support for the expansion of e-commerce. This transition has been facilitated by prominent government initiatives, including the United Kingdom's Digital Strategy, which have prompted businesses to enhance their online presence and implement digital technologies.

Retailers like Tesco and Sainsbury’s are leveraging these platforms to offer brands targeted online and in-store advertising opportunities, leading to greater engagement, revenue generation, and a more connected consumer shopping experience. The rise of cross-border e-commerce across Europe is thus a significant growth engine for the retail media platform market as brands and retailers look to connect with consumers beyond their borders.

Free Valuable Insights: The Global Retail Media Platform Market will Hit USD 26.3 Billion by 2031, at a CAGR of 8.2%

Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Europe Retail Media Platform Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Retail Media Platform Market, by Type
1.4.2 Europe Retail Media Platform Market, by Advertising Format
1.4.3 Europe Retail Media Platform Market, by Industry Vertical
1.4.4 Europe Retail Media Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Europe Retail Media Platform Market by Type
5.1 Europe Retailer-Owned Media Networks Market by Country
5.2 Europe Third-Party Media Networks Market by Country

Chapter 6. Europe Retail Media Platform Market by Advertising Format
6.1 Europe Display Ads Market by Country
6.2 Europe Sponsored Content Market by Country
6.3 Europe Search Ads Market by Country
6.4 Europe Other Advertising Format Market by Country

Chapter 7. Europe Retail Media Platform Market by Industry Vertical
7.1 Europe Consumer Packaged Goods (CPG) Market by Country
7.2 Europe Beauty & Personal Care Market by Country
7.3 Europe Electronics & Technology Market by Country
7.4 Europe Apparel & Fashion Market by Country
7.5 Europe Grocery & Food Delivery Market by Country
7.6 Europe Others Industry Vertical Market by Country

Chapter 8. Europe Retail Media Platform Market by Country
8.1 Germany Retail Media Platform Market
8.1.1 Germany Retail Media Platform Market by Type
8.1.2 Germany Retail Media Platform Market by Advertising Format
8.1.3 Germany Retail Media Platform Market by Industry Vertical
8.2 UK Retail Media Platform Market
8.2.1 UK Retail Media Platform Market by Type
8.2.2 UK Retail Media Platform Market by Advertising Format
8.2.3 UK Retail Media Platform Market by Industry Vertical
8.3 France Retail Media Platform Market
8.3.1 France Retail Media Platform Market by Type
8.3.2 France Retail Media Platform Market by Advertising Format
8.3.3 France Retail Media Platform Market by Industry Vertical
8.4 Russia Retail Media Platform Market
8.4.1 Russia Retail Media Platform Market by Type
8.4.2 Russia Retail Media Platform Market by Advertising Format
8.4.3 Russia Retail Media Platform Market by Industry Vertical
8.5 Spain Retail Media Platform Market
8.5.1 Spain Retail Media Platform Market by Type
8.5.2 Spain Retail Media Platform Market by Advertising Format
8.5.3 Spain Retail Media Platform Market by Industry Vertical
8.6 Italy Retail Media Platform Market
8.6.1 Italy Retail Media Platform Market by Type
8.6.2 Italy Retail Media Platform Market by Advertising Format
8.6.3 Italy Retail Media Platform Market by Industry Vertical
8.7 Rest of Europe Retail Media Platform Market
8.7.1 Rest of Europe Retail Media Platform Market by Type
8.7.2 Rest of Europe Retail Media Platform Market by Advertising Format
8.7.3 Rest of Europe Retail Media Platform Market by Industry Vertical

Chapter 9. Company Profiles
9.1 Amazon.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental Analysis
9.1.4 SWOT Analysis
9.2 eBay, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 SWOT Analysis
9.3 Walmart, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments:
9.5.3.1 Partnerships, Collaborations, and Agreements:
9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Partnerships, Collaborations, and Agreements:
9.6.2.2 Product Launches and Product Expansions:
9.7 Target Corporation (Target Brands, Inc.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Macy’s, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
9.9.1 Company Overview
9.10. Wayfair Inc.
9.10.1 Company Overview

TABLE 1 Europe Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 2 Europe Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Retail Media Platform Market
TABLE 4 Product Launches And Product Expansions– Retail Media Platform Market
TABLE 5 Europe Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 6 Europe Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 7 Europe Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 12 Europe Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 13 Europe Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 22 Europe Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 23 Europe Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 37 Germany Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 38 Germany Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 39 Germany Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 40 Germany Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 41 Germany Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 Germany Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 Germany Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 44 Germany Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 45 UK Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 46 UK Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 47 UK Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 48 UK Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 49 UK Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 UK Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 UK Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 52 UK Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 53 France Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 54 France Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 55 France Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 56 France Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 57 France Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 France Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 France Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 60 France Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 61 Russia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 62 Russia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 63 Russia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 64 Russia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 65 Russia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 Russia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 Russia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 68 Russia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 69 Spain Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 70 Spain Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 71 Spain Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 72 Spain Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 73 Spain Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 Spain Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 Spain Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 76 Spain Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 77 Italy Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 78 Italy Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 79 Italy Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 80 Italy Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 81 Italy Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Italy Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Italy Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 84 Italy Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 85 Rest of Europe Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 86 Rest of Europe Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 87 Rest of Europe Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of Europe Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 89 Rest of Europe Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of Europe Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Rest of Europe Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 92 Rest of Europe Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 93 Key Information – Amazon.com, Inc.
TABLE 94 Key Information – eBay, Inc.
TABLE 95 Key Information – Walmart, Inc.
TABLE 96 key Information – Home Depot, Inc.
TABLE 97 Key information – The Kroger Co.
TABLE 98 KEY INFORMATION – Instacart
TABLE 99 key information – Target Corporation
TABLE 100 Key Information – Macy’s, Inc.
TABLE 101 Key Information – Best Buy Co., Inc.
TABLE 102 Key Information – Wayfair Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Retail Media Platform Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Retail Media Platform Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
FIG 8 Porter’s Five Forces Analysis – Retail Media Platform Market
FIG 9 Europe Retail Media Platform Market share by Type, 2023
FIG 10 Europe Retail Media Platform Market share by Type, 2031
FIG 11 Europe Retail Media Platform Market by Type, 2020 - 2031, USD Million
FIG 12 Europe Retail Media Platform Market share by Advertising Format, 2023
FIG 13 Europe Retail Media Platform Market share by Advertising Format, 2031
FIG 14 Europe Retail Media Platform Market by Advertising Format, 2020 - 2031, USD Million
FIG 15 Europe Retail Media Platform Market share by Industry Vertical, 2023
FIG 16 Europe Retail Media Platform Market share by Industry Vertical, 2031
FIG 17 Europe Retail Media Platform Market by Type, 2020 - 2031, USD Million
FIG 18 Europe Retail Media Platform Market share by Country, 2023
FIG 19 Europe Retail Media Platform Market share by Country, 2031
FIG 20 Europe Retail Media Platform Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: Amazon.com, Inc.
FIG 22 SWOT Analysis: eBay, Inc.
FIG 23 Recent strategies and developments: Walmart Inc.
FIG 24 SWOT Analysis: Walmart Inc.
FIG 25 Recent strategies and developments: The Kroger Co.
FIG 26 Recent strategies and developments: Instacart