The Europe Rice Milk Market would witness market growth of 13.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 38,620.7 tonnes, showcasing a growth of 11.0% (2020-2024).
Supermarkets and hypermarkets are the most prominent distribution channels for rice milk, offering a wide variety of brands, flavors, and packaging formats. These large retail outlets cater to a broad audience, from health-conscious shoppers to those simply seeking an alternative to dairy milk. Supermarkets ensure easy availability of rice milk, often displaying it in dedicated sections for plant-based or dairy-free products. Thus, 46.55 tonnes of rice milk are expected to be sold by supermarkets and hypermarkets by the year 2031.
The Germany market dominated the Europe Rice Milk Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $126.1 Million by 2031. The UK market is experiencing a CAGR of 13% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 14.6% during (2024 - 2031).
Innovation drives the rice milk market forward, with new technologies and products enhancing its appeal and functionality. Technological advancements in processing techniques are improving rice milk's quality and nutritional content. Innovations such as enzymatic hydrolysis and microfiltration enhance the taste, texture, and shelf life of rice milk products. These techniques also help retain more nutrients during processing.
Incorporating functional ingredients into rice milk is a growing trend. Ingredients such as probiotics, prebiotics, and plant-based proteins are added to rice milk to offer additional health benefits. These fortified products cater to consumers seeking enhanced nutrition and wellness.
The prominence of F&B processing enterprises in Europe signifies a robust food industry well-equipped to meet the growing consumer demand for plant-based products. With millions of F&B processing enterprises contributing significantly to the region’s economy, there is an increasing focus on diversifying product offerings, including developing and distributing plant-based milk alternatives such as rice milk. The rising interest in dairy alternatives across Europe has spurred a shift towards healthier and more sustainable food options, with rice milk emerging as a key player. As F&B enterprises respond to these evolving consumer preferences, the availability of rice milk products has risen, making them more accessible to a wider audience.
Free Valuable Insights: The Global Rice Milk Market will Hit USD 1.88 Billion by 2031, at a CAGR of 13.9%
Based on Source, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels. Based on Form, the market is segmented into Liquid, and Powder. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Source (Volume, Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
By Form (Volume, Tonnes, USD Billion, 2020-2031)
By Country (Volume, Tonnes, USD Billion, 2020-2031)
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