Europe Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The Europe Sex Toys Market would witness market growth of 8.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Sex Toys Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,949.1 Million by 2031. The UK market is registering a CAGR of 7.8% during (2024 - 2031). Additionally, The France market would showcase a CAGR of 8.7% during (2024 - 2031).

The sex toys market has become increasingly inclusive due to the rising acceptance of LGBTQ+ communities, with brands creating products that cater to diverse sexual orientations, preferences, and identities. Companies like Wild Flower and Unbound have developed gender-neutral products, such as Wild Flower’s “Enby,” which is designed for use by individuals or couples of any gender or orientation. This shift toward inclusivity has also led to the creation of gender-affirming products specifically tailored for transgender individuals.

Moreover, tantus offers packers and prosthetics for transgender individuals, while Buck Angel’s collaboration with brands has produced toys like the Buck Off stroker, specifically designed for trans men. These products not only address the physical needs of LGBTQ+ consumers but also foster a sense of comfort and affirmation, aligning with individual identities.

The European sex toys market is witnessing rapid growth as societal norms evolve and awareness of sexual wellness increases across the region. With a more progressive outlook toward sexual health, many European nations are embracing products that enhance personal wellness, intimacy, and self-care. Trends such as a focus on wellness, gender inclusivity, discreet e-commerce, and advanced product innovation are driving this demand. Europe is also known for its openness toward sexual education and progressive policies, which have played a vital role in promoting sexual health as a component of overall well-being.

Free Valuable Insights: The Global Sex Toys Market will Hit USD 66.2 Billion by 2031, at a CAGR of 8.5%

Based on End-user, the market is segmented into Women and Men. Based on Product Type, the market is segmented into Vibrators, Dildos, Rings and Other Product Types. Based on Distribution Channel, the market is segmented into E-commerce, Specialty Stores, and Mass Merchandisers. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

Europe Sex Toys Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Sex Toys Market, by End-user
1.4.2 Europe Sex Toys Market, by Product Type
1.4.3 Europe Sex Toys Market, by Distribution Channel
1.4.4 Europe Sex Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Sex Toys Market by End-user
4.1 Europe Women Market by Country
4.2 Europe Men Market by Country

Chapter 5. Europe Sex Toys Market by Product Type
5.1 Europe Vibrators Market by Country
5.2 Europe Dildos Market by Country
5.3 Europe Rings Market by Country
5.4 Europe Other Product Types Market by Country

Chapter 6. Europe Sex Toys Market by Distribution Channel
6.1 Europe E-commerce Market by Country
6.2 Europe Specialty Stores Market by Country
6.3 Europe Mass Merchandisers Market by Country

Chapter 7. Europe Sex Toys Market by Country
7.1 Germany Sex Toys Market
7.1.1 Germany Sex Toys Market by End-user
7.1.2 Germany Sex Toys Market by Product Type
7.1.3 Germany Sex Toys Market by Distribution Channel
7.2 UK Sex Toys Market
7.2.1 UK Sex Toys Market by End-user
7.2.2 UK Sex Toys Market by Product Type
7.2.3 UK Sex Toys Market by Distribution Channel
7.3 France Sex Toys Market
7.3.1 France Sex Toys Market by End-user
7.3.2 France Sex Toys Market by Product Type
7.3.3 France Sex Toys Market by Distribution Channel
7.4 Russia Sex Toys Market
7.4.1 Russia Sex Toys Market by End-user
7.4.2 Russia Sex Toys Market by Product Type
7.4.3 Russia Sex Toys Market by Distribution Channel
7.5 Spain Sex Toys Market
7.5.1 Spain Sex Toys Market by End-user
7.5.2 Spain Sex Toys Market by Product Type
7.5.3 Spain Sex Toys Market by Distribution Channel
7.6 Italy Sex Toys Market
7.6.1 Italy Sex Toys Market by End-user
7.6.2 Italy Sex Toys Market by Product Type
7.6.3 Italy Sex Toys Market by Distribution Channel
7.7 Rest of Europe Sex Toys Market
7.7.1 Rest of Europe Sex Toys Market by End-user
7.7.2 Rest of Europe Sex Toys Market by Product Type
7.7.3 Rest of Europe Sex Toys Market by Distribution Channel

Chapter 8. Company Profiles
8.1 VIBEASE
8.1.1 Company Overview
8.2 DS Doll Robotics
8.2.1 Company Overview
8.3 Athena’s Home Novelties, Inc.
8.3.1 Company Overview
8.4 LELO AB
8.4.1 Company Overview
8.5 MYSTERYVIBE LIMITED
8.5.1 Company Overview
8.6 Lovense
8.6.1 Company Overview
8.7 MYHIXEL
8.7.1 Company Overview
8.8 Dame Products, Inc.
8.8.1 Company Overview
8.9 b-Vibe
8.9.1 Company Overview

TABLE 1 Europe Sex Toys Market, 2020 - 2023, USD Million
TABLE 2 Europe Sex Toys Market, 2024 - 2031, USD Million
TABLE 3 Europe Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 4 Europe Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 5 Europe Women Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Women Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Men Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Men Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 10 Europe Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 11 Europe Vibrators Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Vibrators Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Dildos Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Dildos Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Rings Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Rings Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Other Product Types Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Other Product Types Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 20 Europe Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 21 Europe E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Mass Merchandisers Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Mass Merchandisers Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Sex Toys Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Sex Toys Market by Country, 2024 - 2031, USD Million
TABLE 29 Germany Sex Toys Market, 2020 - 2023, USD Million
TABLE 30 Germany Sex Toys Market, 2024 - 2031, USD Million
TABLE 31 Germany Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 32 Germany Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 33 Germany Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 34 Germany Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 35 Germany Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 36 Germany Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 37 UK Sex Toys Market, 2020 - 2023, USD Million
TABLE 38 UK Sex Toys Market, 2024 - 2031, USD Million
TABLE 39 UK Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 40 UK Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 41 UK Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 42 UK Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 43 UK Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 44 UK Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 45 France Sex Toys Market, 2020 - 2023, USD Million
TABLE 46 France Sex Toys Market, 2024 - 2031, USD Million
TABLE 47 France Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 48 France Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 49 France Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 50 France Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 51 France Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 France Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 Russia Sex Toys Market, 2020 - 2023, USD Million
TABLE 54 Russia Sex Toys Market, 2024 - 2031, USD Million
TABLE 55 Russia Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 56 Russia Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 57 Russia Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 58 Russia Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 59 Russia Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 60 Russia Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 61 Spain Sex Toys Market, 2020 - 2023, USD Million
TABLE 62 Spain Sex Toys Market, 2024 - 2031, USD Million
TABLE 63 Spain Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 64 Spain Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 65 Spain Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 66 Spain Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 67 Spain Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 68 Spain Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 69 Italy Sex Toys Market, 2020 - 2023, USD Million
TABLE 70 Italy Sex Toys Market, 2024 - 2031, USD Million
TABLE 71 Italy Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 72 Italy Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 73 Italy Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 74 Italy Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 75 Italy Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 76 Italy Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 77 Rest of Europe Sex Toys Market, 2020 - 2023, USD Million
TABLE 78 Rest of Europe Sex Toys Market, 2024 - 2031, USD Million
TABLE 79 Rest of Europe Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 80 Rest of Europe Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 81 Rest of Europe Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 82 Rest of Europe Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 85 Key Information – VIBEASE
TABLE 86 Key Information – DS Doll Robotics
TABLE 87 Key Information – Athena’s Home Novelties, Inc.
TABLE 88 Key Information – LELO AB
TABLE 89 Key Information – MYSTERYVIBE LIMITED
TABLE 90 Key Information – Lovense
TABLE 91 Key Information – MYHIXEL
TABLE 92 Key Information – Dame Products, Inc.
TABLE 93 Key Information – b-Vibe

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Sex Toys Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Sex Toys Market
FIG 4 Porter’s Five Forces Analysis – Sex Toys Market
FIG 5 Europe Sex Toys Market share by End-user, 2023
FIG 6 Europe Sex Toys Market share by End-user, 2031
FIG 7 Europe Sex Toys Market by End-user, 2020 - 2031, USD Million
FIG 8 Europe Sex Toys Market share by Product Type, 2023
FIG 9 Europe Sex Toys Market share by Product Type, 2031
FIG 10 Europe Sex Toys Market by Product Type, 2020 - 2031, USD Million
FIG 11 Europe Sex Toys Market share by Distribution Channel, 2023
FIG 12 Europe Sex Toys Market share by Distribution Channel, 2031
FIG 13 Europe Sex Toys Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 Europe Sex Toys Market share by Country, 2023
FIG 15 Europe Sex Toys Market share by Country, 2031
FIG 16 Europe Sex Toys Market by Country, 2020 - 2031, USD Million