Europe Shortening Market Size, Share & Trends Analysis Report By Source, By Application (Bakery Products, Confectionery Products, Snacks & Savory Products, and Others), By Sales Channel (Indirect Sales, and Direct Sales). By Country and Growth Forecast, 2023 - 2030

The Europe Shortening Market would witness market growth of 3.2% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 64,588.28 Tonnes, showcasing a growth of 3.3% (2019-2022).

Common vegetable sources used in shortening production include soybean, palm, canola, sunflower, and cottonseed oils. Soybean oil, with its neutral flavor profile and versatility, is a popular choice among manufacturers, providing stability and texture to baked goods, fried foods, and processed snacks. Therefore, the Germany market extracted 17,344.50 tonnes of shortening from vegetables in 2022.

The Germany market dominated the Europe Shortening Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $417.5 Million by 2030. The UK market is exhibiting a CAGR of 2.3% during (2023 - 2030). Additionally, The France market would experience a CAGR of 3.9% during (2023 - 2030).

Shortening has found a welcoming home everywhere in the kitchens of restaurants, bakeries, and cafes. Chefs appreciate its transformative effects on the texture of baked goods, including pastries, pies, and cakes. The ease of use and reliability in achieving consistent results have led to the widespread adoption of shortening in these culinary establishments. Its versatility extends beyond baking, with chefs utilizing it for frying applications to achieve the desired crispiness in fried foods.

Additionally, the food processing industry has embraced shortening as a key ingredient in producing diverse products. Its role in enhancing the taste and texture of processed foods has contributed to its widespread adoption in this sector. Shortening is crucial in meeting consumer expectations for quality, flavor, and convenience, from ready-to-eat meals to snacks and confectionery items.

According to the International Trade Administration, the number of e-commerce consumers in Spain reached 30 million in 2021. eCommerce penetration was estimated at 63%, and internet penetration at 83% in 2021. By 2025, there will be 37 million eCommerce users, a 25% increase. The e-commerce industry provides consumers in Spain with easy access to a wide range of shortening products from the comfort of their homes. Thus, all these factors will uplift the regional market’s expansion in the coming years.

Free Valuable Insights: The Global Shortening Market will Hit USD 5.8 Billion by 2030, at a CAGR of 3.9%

Based on Source, the market is segmented into Vegetable, and Animal. Based on Application, the market is segmented into Bakery Products, Confectionery Products, Snacks & Savory Products, and Others. Based on Sales Channel, the market is segmented into Indirect Sales, and Direct Sales. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Cargill, Incorporated
• Wilmar International Limited
• Bunge Limited
• Associated British Foods PLC (Wittington Investments Limited)
• The J.M Smucker Company
• Premium Vegetable Oils Sdn Bhd
• Ventura Foods, LLC
• Namchow Holdings Co., Ltd.
• Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
• AAK AB

Europe Shortening Market Report Segmentation

By Source (Volume, Tonnes, USD Billion, 2019-2030)

• Vegetable
• Animal

By Application (Volume, Tonnes, USD Billion, 2019-2030)

• Bakery Products
• Confectionery Products
• Snacks & Savory Products
• Others

By Sales Channel (Volume, Tonnes, USD Billion, 2019-2030)

• Indirect Sales
• Direct Sales

By Country (Volume, Tonnes, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Shortening Market, by Source
1.4.2 Europe Shortening Market, by Application
1.4.3 Europe Shortening Market, by Sales Channel
1.4.4 Europe Shortening Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Europe Shortening Market by Source
4.1 Europe Vegetable Market by Country
4.2 Europe Animal Market by Country

Chapter 5. Europe Shortening Market by Application
5.1 Europe Bakery Products Market by Country
5.2 Europe Confectionery Products Market by Country
5.3 Europe Snacks & Savory Products Market by Country
5.4 Europe Others Market by Country

Chapter 6. Europe Shortening Market by Sales Channel
6.1 Europe Indirect Sales Market by Country
6.2 Europe Direct Sales Market by Country

Chapter 7. Europe Shortening Market by Country
7.1 Germany Shortening Market
7.1.1 Germany Shortening Market by Source
7.1.2 Germany Shortening Market by Application
7.1.3 Germany Shortening Market by Sales Channel
7.2 UK Shortening Market
7.2.1 UK Shortening Market by Source
7.2.2 UK Shortening Market by Application
7.2.3 UK Shortening Market by Sales Channel
7.3 France Shortening Market
7.3.1 France Shortening Market by Source
7.3.2 France Shortening Market by Application
7.3.3 France Shortening Market by Sales Channel
7.4 Russia Shortening Market
7.4.1 Russia Shortening Market by Source
7.4.2 Russia Shortening Market by Application
7.4.3 Russia Shortening Market by Sales Channel
7.5 Spain Shortening Market
7.5.1 Spain Shortening Market by Source
7.5.2 Spain Shortening Market by Application
7.5.3 Spain Shortening Market by Sales Channel
7.6 Italy Shortening Market
7.6.1 Italy Shortening Market by Source
7.6.2 Italy Shortening Market by Application
7.6.3 Italy Shortening Market by Sales Channel
7.7 Rest of Europe Shortening Market
7.7.1 Rest of Europe Shortening Market by Source
7.7.2 Rest of Europe Shortening Market by Application
7.7.3 Rest of Europe Shortening Market by Sales Channel

Chapter 8. Company Profiles
8.1 Cargill, Incorporated
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 Wilmar International Limited
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 SWOT Analysis
8.3 Bunge Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Associated British Foods PLC (Wittington Investments Limited)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 SWOT Analysis
8.5 The J.M Smucker Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Premium Vegetable Oils Sdn Bhd
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Ventura Foods, LLC
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Namchow Holdings Co., Ltd.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 SWOT Analysis
8.10. AAK AB
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 SWOT Analysis

TABLE 1 Europe Shortening Market, 2019 - 2022, USD Million
TABLE 2 Europe Shortening Market, 2023 - 2030, USD Million
TABLE 3 Europe Shortening Market, 2019 - 2022, Tonnes
TABLE 4 Europe Shortening Market, 2023 - 2030, Tonnes
TABLE 5 Europe Shortening Market by Source, 2019 - 2022, USD Million
TABLE 6 Europe Shortening Market by Source, 2023 - 2030, USD Million
TABLE 7 Europe Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 8 Europe Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 9 Europe Vegetable Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Vegetable Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Vegetable Market by Country, 2019 - 2022, Tonnes
TABLE 12 Europe Vegetable Market by Country, 2023 - 2030, Tonnes
TABLE 13 Europe Animal Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Animal Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Animal Market by Country, 2019 - 2022, Tonnes
TABLE 16 Europe Animal Market by Country, 2023 - 2030, Tonnes
TABLE 17 Europe Shortening Market by Application, 2019 - 2022, USD Million
TABLE 18 Europe Shortening Market by Application, 2023 - 2030, USD Million
TABLE 19 Europe Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 20 Europe Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 21 Europe Bakery Products Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe Bakery Products Market by Country, 2023 - 2030, USD Million
TABLE 23 Europe Bakery Products Market by Country, 2019 - 2022, Tonnes
TABLE 24 Europe Bakery Products Market by Country, 2023 - 2030, Tonnes
TABLE 25 Europe Confectionery Products Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Confectionery Products Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Confectionery Products Market by Country, 2019 - 2022, Tonnes
TABLE 28 Europe Confectionery Products Market by Country, 2023 - 2030, Tonnes
TABLE 29 Europe Snacks & Savory Products Market by Country, 2019 - 2022, USD Million
TABLE 30 Europe Snacks & Savory Products Market by Country, 2023 - 2030, USD Million
TABLE 31 Europe Snacks & Savory Products Market by Country, 2019 - 2022, Tonnes
TABLE 32 Europe Snacks & Savory Products Market by Country, 2023 - 2030, Tonnes
TABLE 33 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 34 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 35 Europe Others Market by Country, 2019 - 2022, Tonnes
TABLE 36 Europe Others Market by Country, 2023 - 2030, Tonnes
TABLE 37 Europe Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 38 Europe Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 39 Europe Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 40 Europe Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 41 Europe Indirect Sales Market by Country, 2019 - 2022, USD Million
TABLE 42 Europe Indirect Sales Market by Country, 2023 - 2030, USD Million
TABLE 43 Europe Indirect Sales Market by Country, 2019 - 2022, Tonnes
TABLE 44 Europe Indirect Sales Market by Country, 2023 - 2030, Tonnes
TABLE 45 Europe Direct Sales Market by Country, 2019 - 2022, USD Million
TABLE 46 Europe Direct Sales Market by Country, 2023 - 2030, USD Million
TABLE 47 Europe Direct Sales Market by Country, 2019 - 2022, Tonnes
TABLE 48 Europe Direct Sales Market by Country, 2023 - 2030, Tonnes
TABLE 49 Europe Shortening Market by Country, 2019 - 2022, USD Million
TABLE 50 Europe Shortening Market by Country, 2023 - 2030, USD Million
TABLE 51 Europe Shortening Market by Country, 2019 - 2022, Tonnes
TABLE 52 Europe Shortening Market by Country, 2023 - 2030, Tonnes
TABLE 53 Germany Shortening Market, 2019 - 2022, USD Million
TABLE 54 Germany Shortening Market, 2023 - 2030, USD Million
TABLE 55 Germany Shortening Market, 2019 - 2022, Tonnes
TABLE 56 Germany Shortening Market, 2023 - 2030, Tonnes
TABLE 57 Germany Shortening Market by Source, 2019 - 2022, USD Million
TABLE 58 Germany Shortening Market by Source, 2023 - 2030, USD Million
TABLE 59 Germany Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 60 Germany Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 61 Germany Shortening Market by Application, 2019 - 2022, USD Million
TABLE 62 Germany Shortening Market by Application, 2023 - 2030, USD Million
TABLE 63 Germany Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 64 Germany Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 65 Germany Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 66 Germany Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 67 Germany Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 68 Germany Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 69 UK Shortening Market, 2019 - 2022, USD Million
TABLE 70 UK Shortening Market, 2023 - 2030, USD Million
TABLE 71 UK Shortening Market, 2019 - 2022, Tonnes
TABLE 72 UK Shortening Market, 2023 - 2030, Tonnes
TABLE 73 UK Shortening Market by Source, 2019 - 2022, USD Million
TABLE 74 UK Shortening Market by Source, 2023 - 2030, USD Million
TABLE 75 UK Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 76 UK Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 77 UK Shortening Market by Application, 2019 - 2022, USD Million
TABLE 78 UK Shortening Market by Application, 2023 - 2030, USD Million
TABLE 79 UK Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 80 UK Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 81 UK Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 82 UK Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 83 UK Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 84 UK Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 85 France Shortening Market, 2019 - 2022, USD Million
TABLE 86 France Shortening Market, 2023 - 2030, USD Million
TABLE 87 France Shortening Market, 2019 - 2022, Tonnes
TABLE 88 France Shortening Market, 2023 - 2030, Tonnes
TABLE 89 France Shortening Market by Source, 2019 - 2022, USD Million
TABLE 90 France Shortening Market by Source, 2023 - 2030, USD Million
TABLE 91 France Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 92 France Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 93 France Shortening Market by Application, 2019 - 2022, USD Million
TABLE 94 France Shortening Market by Application, 2023 - 2030, USD Million
TABLE 95 France Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 96 France Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 97 France Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 98 France Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 99 France Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 100 France Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 101 Russia Shortening Market, 2019 - 2022, USD Million
TABLE 102 Russia Shortening Market, 2023 - 2030, USD Million
TABLE 103 Russia Shortening Market, 2019 - 2022, Tonnes
TABLE 104 Russia Shortening Market, 2023 - 2030, Tonnes
TABLE 105 Russia Shortening Market by Source, 2019 - 2022, USD Million
TABLE 106 Russia Shortening Market by Source, 2023 - 2030, USD Million
TABLE 107 Russia Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 108 Russia Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 109 Russia Shortening Market by Application, 2019 - 2022, USD Million
TABLE 110 Russia Shortening Market by Application, 2023 - 2030, USD Million
TABLE 111 Russia Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 112 Russia Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 113 Russia Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 114 Russia Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 115 Russia Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 116 Russia Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 117 Spain Shortening Market, 2019 - 2022, USD Million
TABLE 118 Spain Shortening Market, 2023 - 2030, USD Million
TABLE 119 Spain Shortening Market, 2019 - 2022, Tonnes
TABLE 120 Spain Shortening Market, 2023 - 2030, Tonnes
TABLE 121 Spain Shortening Market by Source, 2019 - 2022, USD Million
TABLE 122 Spain Shortening Market by Source, 2023 - 2030, USD Million
TABLE 123 Spain Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 124 Spain Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 125 Spain Shortening Market by Application, 2019 - 2022, USD Million
TABLE 126 Spain Shortening Market by Application, 2023 - 2030, USD Million
TABLE 127 Spain Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 128 Spain Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 129 Spain Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 130 Spain Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 131 Spain Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 132 Spain Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 133 Italy Shortening Market, 2019 - 2022, USD Million
TABLE 134 Italy Shortening Market, 2023 - 2030, USD Million
TABLE 135 Italy Shortening Market, 2019 - 2022, Tonnes
TABLE 136 Italy Shortening Market, 2023 - 2030, Tonnes
TABLE 137 Italy Shortening Market by Source, 2019 - 2022, USD Million
TABLE 138 Italy Shortening Market by Source, 2023 - 2030, USD Million
TABLE 139 Italy Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 140 Italy Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 141 Italy Shortening Market by Application, 2019 - 2022, USD Million
TABLE 142 Italy Shortening Market by Application, 2023 - 2030, USD Million
TABLE 143 Italy Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 144 Italy Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 145 Italy Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 146 Italy Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 147 Italy Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 148 Italy Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 149 Rest of Europe Shortening Market, 2019 - 2022, USD Million
TABLE 150 Rest of Europe Shortening Market, 2023 - 2030, USD Million
TABLE 151 Rest of Europe Shortening Market, 2019 - 2022, Tonnes
TABLE 152 Rest of Europe Shortening Market, 2023 - 2030, Tonnes
TABLE 153 Rest of Europe Shortening Market by Source, 2019 - 2022, USD Million
TABLE 154 Rest of Europe Shortening Market by Source, 2023 - 2030, USD Million
TABLE 155 Rest of Europe Shortening Market by Source, 2019 - 2022, Tonnes
TABLE 156 Rest of Europe Shortening Market by Source, 2023 - 2030, Tonnes
TABLE 157 Rest of Europe Shortening Market by Application, 2019 - 2022, USD Million
TABLE 158 Rest of Europe Shortening Market by Application, 2023 - 2030, USD Million
TABLE 159 Rest of Europe Shortening Market by Application, 2019 - 2022, Tonnes
TABLE 160 Rest of Europe Shortening Market by Application, 2023 - 2030, Tonnes
TABLE 161 Rest of Europe Shortening Market by Sales Channel, 2019 - 2022, USD Million
TABLE 162 Rest of Europe Shortening Market by Sales Channel, 2023 - 2030, USD Million
TABLE 163 Rest of Europe Shortening Market by Sales Channel, 2019 - 2022, Tonnes
TABLE 164 Rest of Europe Shortening Market by Sales Channel, 2023 - 2030, Tonnes
TABLE 165 Key Information – Cargill, Incorporated
TABLE 166 Key Information – Wilmar International Limited
TABLE 167 Key Information – Bunge Limited
TABLE 168 Key Information – Associated British Foods PLC
TABLE 169 Key Information – The J.M Smucker Company
TABLE 170 Key Information – Premium Vegetable Oils Sdn Bhd
TABLE 171 Key Information – Ventura Foods, LLC
TABLE 172 Key Information – Namchow Holdings Co., Ltd.
TABLE 173 Key Information – Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
TABLE 174 Key Information – AAK AB

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Shortening Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Shortening Market
FIG 4 Porter’s Five Forces Analysis – shortening market
FIG 5 Europe Shortening Market share by Source, 2022
FIG 6 Europe Shortening Market share by Source, 2030
FIG 7 Europe Shortening Market by Source, 2019 - 2030, USD Million
FIG 8 Europe Shortening Market share by Application, 2022
FIG 9 Europe Shortening Market share by Application, 2030
FIG 10 Europe Shortening Market by Application, 2019 - 2030, USD Million
FIG 11 Europe Shortening Market share by Sales Channel, 2022
FIG 12 Europe Shortening Market share by Sales Channel, 2030
FIG 13 Europe Shortening Market by Sales Channel, 2019 - 2030, USD Million
FIG 14 Europe Shortening Market share by Country, 2022
FIG 15 Europe Shortening Market share by Country, 2030
FIG 16 Europe Shortening Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Cargill, Incorporated
FIG 18 SWOT Analysis: WILMAR INTERNATIONAL LIMITED
FIG 19 SWOT Analysis: Bunge Limited
FIG 20 Swot Analysis: Associated British Foods PLC
FIG 21 Swot Analysis: The J.M Smucker Company
FIG 22 Swot Analysis: Premium Vegetable Oils Sdn Bhd
FIG 23 Swot Analysis: Ventura Foods, LLC
FIG 24 Swot Analysis: Namchow Holdings Co., Ltd.
FIG 25 Swot Analysis: Fuji Oil Co., Ltd.
FIG 26 Swot Analysis: AAK AB