The Europe Social Commerce Market would witness market growth of 27.8% CAGR during the forecast period (2020-2026). The social commerce marketplace for the online fashion industry is one more prominent category with better potential. While retail giants such as Amazon have time after time struggled to crack the fashion industry, social media platforms like Facebook have led on with a buy button with limited success because they either added the element of commerce or the element of social only as an afterthought. Discovery and personal connection - the two prominent aspects of fashion and lifestyle were also missing altogether.
Social commerce marketplaces typically have a large open community of regular shoppers who actively are engaged on the platform with buyers and other sellers. As brands push for improved engagement with clients and a stronger online presence, the social commerce marketplace is also a good platform to grow. It enables businesses to really engage, interact, and also reply to the customer queries constructing a stronger bond.
Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. The confusion of privacy issues has increased among the users owing to these changes. The users are concerned about the unauthorized access to their information as many of these sites are not protected against the risk of cyber-attacks. Security concerns are temporary as vendors are joining hands with third-party payment processors to enable a more secure payment environment for the consumers. So, long-term issues that regarding data privacy will be manageable and create opportunities for the growth of the market.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: Social Commerce Market in Europe is expected to register a CAGR of 27.8% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Apparel
- Personal & Beauty Care
- Home Products
- Accessories
- Food & Beverages
- Health Supplements & Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Commerce Market, by Business Model
1.4.2 Europe Social Commerce Market, by Product Type
1.4.3 Europe Social Commerce Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
Chapter 4. Europe Social Commerce Market by Business Model
4.1 Europe Business to Consumer (B2C) Social Commerce Market by Country
4.2 Europe Business to Business (B2B) Social Commerce Market by Country
4.3 Europe Consumer to Consumer (C2C) Social Commerce Market by Country
Chapter 5. Europe Social Commerce Market by Product Type
5.1 Europe Apparel Social Commerce Market by Country
5.2 Europe Personal & Beauty Care Social Commerce Market by Country
5.3 Europe Home Products Social Commerce Market by Country
5.4 Europe Accessories Social Commerce Market by Country
5.5 Europe Food & Beverages Social Commerce Market by Country
5.6 Europe Health Supplements & Others Social Commerce Market by Country
Chapter 6. Europe Social Commerce Market by Country
6.1 Germany Social Commerce Market
6.1.1 Germany Social Commerce Market by Business Model
6.1.2 Germany Social Commerce Market by Product Type
6.2 UK Social Commerce Market
6.2.1 UK Social Commerce Market by Business Model
6.2.2 UK Social Commerce Market by Product Type
6.3 France Social Commerce Market
6.3.1 France Social Commerce Market by Business Model
6.3.2 France Social Commerce Market by Product Type
6.4 Russia Social Commerce Market
6.4.1 Russia Social Commerce Market by Business Model
6.4.2 Russia Social Commerce Market by Product Type
6.5 Spain Social Commerce Market
6.5.1 Spain Social Commerce Market by Business Model
6.5.2 Spain Social Commerce Market by Product Type
6.6 Italy Social Commerce Market
6.6.1 Italy Social Commerce Market by Business Model
6.6.2 Italy Social Commerce Market by Product Type
6.7 Rest of Europe Social Commerce Market
6.7.1 Rest of Europe Social Commerce Market by Business Model
6.7.2 Rest of Europe Social Commerce Market by Product Type
Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
TABLE 1 Europe Social Commerce Market, 2016 - 2019, USD Million
TABLE 2 Europe Social Commerce Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Social Commerce Market
TABLE 4 Product Launches And Product Expansions– Social Commerce Market
TABLE 5 Geographical Expansions– Social Commerce Market
TABLE 6 Acquisition and Mergers– Social Commerce Market
TABLE 7 Europe Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 8 Europe Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 9 Europe Business to Consumer (B2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 10 Europe Business to Consumer (B2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 11 Europe Business to Business (B2B) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 12 Europe Business to Business (B2B) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 13 Europe Consumer to Consumer (C2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 14 Europe Consumer to Consumer (C2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 15 Europe Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 16 Europe Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 17 Europe Apparel Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 18 Europe Apparel Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 19 Europe Personal & Beauty Care Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 20 Europe Personal & Beauty Care Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 21 Europe Home Products Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 22 Europe Home Products Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 23 Europe Accessories Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 24 Europe Accessories Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 25 Europe Food & Beverages Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 26 Europe Food & Beverages Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 27 Europe Health Supplements & Others Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 28 Europe Health Supplements & Others Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 29 Europe Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 30 Europe Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 31 Germany Social Commerce Market, 2016 - 2019, USD Million
TABLE 32 Germany Social Commerce Market, 2020 - 2026, USD Million
TABLE 33 Germany Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 34 Germany Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 35 Germany Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 36 Germany Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 37 UK Social Commerce Market, 2016 - 2019, USD Million
TABLE 38 UK Social Commerce Market, 2020 - 2026, USD Million
TABLE 39 UK Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 40 UK Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 41 UK Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 42 UK Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 43 France Social Commerce Market, 2016 - 2019, USD Million
TABLE 44 France Social Commerce Market, 2020 - 2026, USD Million
TABLE 45 France Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 46 France Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 47 France Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 48 France Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 49 Russia Social Commerce Market, 2016 - 2019, USD Million
TABLE 50 Russia Social Commerce Market, 2020 - 2026, USD Million
TABLE 51 Russia Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 52 Russia Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 53 Russia Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 54 Russia Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 55 Spain Social Commerce Market, 2016 - 2019, USD Million
TABLE 56 Spain Social Commerce Market, 2020 - 2026, USD Million
TABLE 57 Spain Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 58 Spain Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 59 Spain Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 60 Spain Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 61 Italy Social Commerce Market, 2016 - 2019, USD Million
TABLE 62 Italy Social Commerce Market, 2020 - 2026, USD Million
TABLE 63 Italy Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 64 Italy Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 65 Italy Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 66 Italy Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 67 Rest of Europe Social Commerce Market, 2016 - 2019, USD Million
TABLE 68 Rest of Europe Social Commerce Market, 2020 - 2026, USD Million
TABLE 69 Rest of Europe Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 70 Rest of Europe Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 71 Rest of Europe Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 72 Rest of Europe Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 73 key information – Facebook, Inc.
TABLE 74 Key Information – PayPal Holdings, Inc.
TABLE 75 Key Information – Twitter, Inc.
TABLE 76 key information – Microsoft Corporation
TABLE 77 Key Information – Alibaba Group Holdings Limited
TABLE 78 Key information – Sina Corporation
TABLE 79 Key Information – Pinterest, Inc.
TABLE 80 Key Information – Etsy, Inc.
TABLE 81 key information – Reddit, Inc.
TABLE 82 Key Information – Poshmark, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
FIG 5 Recent strategies and developments: Facebook, Inc.
FIG 6 SWOT Analysis: Facebook, Inc.
FIG 7 Recent strategies and developments: PayPal Holdings, Inc.
FIG 8 SWOT Analysis: Twitter, Inc.
FIG 9 SWOT Analysis: Microsoft Corporation
FIG 10 Recent strategies and developments: Alibaba Group Holdings Limited
FIG 11 Recent strategies and developments: Pinterest, Inc.
FIG 12 Recent strategies and developments: Etsy, Inc.
FIG 13 Recent strategies and developments: Reddit, Inc.